People change. It’s one of the few guarantees in life. As time moves on and cultures evolve, people’s opinions, needs, and preferences evolve too. For businesses, this means that if you want to survive, you have to evolve along with them. You need to be ready to grow with your customers to continue serving their needs, no matter how they change. Small changes are easy enough to adapt to. Your customers start expressing they’d like a new feature in one of your products, and you update it to meet their needs. Maybe you develop a new product and introduce them to something they didn’t even know t ..read more

In the United States, the disease of obesity impacts nearly 40% of adults. For such a prevalent disease, you would think the medical system would be heavily invested in caring for these individuals . So then why do people with obesity often receive much lower-quality care than those without? It’s not because we don’t have the ability to treat these patients well. It’s a cultural problem of bias that pervades both in the medical community and in the culture at large. Patients with obesity frequently encounter discrimination when seeking medical care. Medical professionals may harbor implicit bi ..read more

Executing a strategic vision is a lot like taking a vacation. It’s one thing to get online and do your research; plotting routes, looking up flights, even choosing restaurants to eat in. It’s another thing to turn your dream vacation into reality. Plenty of people love to spend their afternoons fanaticizing and planning trips—but there are very few people who can see their plans through to implementation. Driving implementation is difficult for individuals, but it’s even tougher for organizations. Creating a strategy often feels like doing the work. It’s an action item with a clear-cut deliver ..read more

In recent decades, the health insurance industry has developed a less than positive reputation among both patients and providers. The complexity of insurance policies and coverage terms can lead to confusion and frustration among patients. Many individuals struggle to understand what services are covered, how much they will have to pay out of pocket, and how to navigate the claims process effectively. This lack of transparency can erode trust and satisfaction with the insurance provider. Additionally, the administrative burden placed on healthcare providers eats up significant time and resourc ..read more

Creating change in the healthcare industry is a major challenge. The industry’s complex web of regulations and compliance standards often blocks the implementation of innovative ideas. The risk-averse culture of healthcare institutions leads to a resistance toward change. Long-standing ideas about “best practices” make it challenging to adopt new approaches, even if they promise improved outcomes or efficiency. Financial constraints add another layer of complexity. Healthcare organizations often operate on tight budgets, making it difficult to allocate resources for experimentation or large-sc ..read more

In the days of social media, your customers are more connected to one another than ever. Even a single unsatisfactory customer interaction can quickly spread and effect your organization’s reputation—and your bottom line. Yet understanding the importance of customer experience and knowing how to measure its success are two very different things. Most organizations rely heavily on the Net Promotor Score (NPS) to gauge the effectiveness of their customer experience. And while NPS can give you an understanding of your customers’ overall impressions of your organization and your product, it doesn ..read more

Thoughtform is happy to announce that Laura Springer has become the newest member of our team of strategists. We sat down with Laura this week to talk about recyclable running shoes, regenerative systems design, and the irresistible sing-along that is Alanis Morissette. Tell us a bit about your background. I have a background in Industrial Design and Design Strategy, with over a decade of experience creating successful consumer products and visionary north stars for prominent global home appliance brands. While I enjoy crafting aesthetic and functional designs, my true passion lies in front-en ..read more

Over the last decade, many traditionally product-based companies have been shifting their business models. Instead of simply providing their customers with individual products, they’re now focused on designing whole product ecosystems. A product ecosystem is an interconnected web of products that work in tandem to provide for all of a customers’ needs in a particular area. The technology space in particular is full of them. Companies like Apple and Adobe have been able to consistently beat out their competitors and remain at the top of their market segments by providing customers with suites o ..read more

Thoughtform is happy to announce that Lloyd Spencer has become the newest member of our team of designers. We sat down with Lloyd this week to talk about car-free streets, human-centered design, and the hottest tracks on a 2-year-old’s playlist. Tell us a bit about your background. I have twenty years of experience as an Industrial Design professional working in different countries on consumer and medical products. I’m passionate about collaborating and connecting the dots to deliver coherent and consistent human-centered brand experiences across physical and digital touchpoints. I love workin ..read more

Thoughtform is happy to announce that Candice Londino has become the newest member of our team of business designers. We sat down with Candice this week to talk about her love of the design community, her passion for environmental sustainability, and the power of Depeche Mode to help you push through a deep dive. Tell us a bit about your background. I have been fortunate to be in the design industry for over 15 years. After being in advertising for many years, I found working with healthcare and sustainably focused companies was my passion. I am deeply dedicated to human-centered, customer ..read more