The Gray Havens Launch 40 City Tour and Release New Music!
The Music Gardener » Marketing Music
by admin
1y ago
NASHVILLE, Tenn. January 30, 2019 —Artist Garden Entertainment announces the launch of a 40 City tour and the release of new music from The Gray Havens. On January 25, The Gray Havens released a re-imagined version of “Forever,” a song from their recent She Waits album. Artist Garden‘s Keith Stancil shares “Mainstream remixer, Laudr8, reached out with interest in working with The Gray Havens after hearing the original version of the song. ‘Forever’ carries an incredible message about Heaven and we ..read more
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Holly Starr teams with Matthew Parker and Beacon Light for HUMAN Deluxe
The Music Gardener » Marketing Music
by admin
1y ago
Holly Starr teams with Matthew Parker and Beacon Light for her HUMAN Deluxe Album which released worldwide through Artist Garden Entertainment on October 12. Starr’s new HUMAN Deluxe Edition adds three additional songs to the previously released HUMAN EP including two new songs and a Matthew Parker remix of the title track. New songs include “Talk it Out,” a collaboration with rapper Beacon Light, and “I Don’t Know,.” Starr shares “I’m really excited to get the opportunity to add a few more songs to the HUMAN EP, thanks to my Kickstarter backers helping us reach a big ..read more
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Streams Do Come True!
The Music Gardener » Marketing Music
by admin
1y ago
When you put strategy in place, “Streams Do Come True” is the mantra I proselytize to music artists who hope to make their mark in the current music industry. Conversely, streams most certainly won’t come true for those who don’t have a streaming strategy. Major labels are hard at work building music streaming empires for their artists. Why? Because streams are the new super highway to the almighty dollar. Contrary to what some may think, streams can produce significant income and those who remain on the sidelines complaining are either in bad record deals or they are completely in the dark ..read more
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How To Film A Music Video With An iPhone
The Music Gardener » Marketing Music
by admin
1y ago
10 Tips For Filming Music Video With An iPhone Keith Stancil on set filming Vespa scene for Holly Starr “Umbrella” music video. After reading an Apple Insider article about Steven Soderbergh filming his latest film, Unsane, with an iPhone, the desire was planted in me to learn how to film a music video with an iPhone. Soderbergh, known for his Best Film Director Academy Award for Traffic, Erin Brockovich, the Oceans trilogy and other groundbreaking films thrives on unconventional filming methods. Like Soderbergh, I am an early adopter of technology but unlike Soderbergh, I had neve ..read more
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Top 10 Ways To Maximize Music Streaming Income
The Music Gardener » Marketing Music
by admin
1y ago
10 Music Streaming Income Tips Are you maximizing your music streaming income? A question that many artists fail to ask themselves which is unfortunate as streaming is quickly becoming one of the top revenue generators for artists. We have all heard the horror stories from artists with label deals and from songwriters who complain about the minimal dollars they see rolling in from Spotify. And you know what, they are proclaiming truth. An artist with a label deal only sees 12-14% of actual Spotify revenue after they recoup. (which could be forever or never) Songwriters with publishing deals a ..read more
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Music Streaming Strategy
The Music Gardener » Marketing Music
by admin
1y ago
Can I ask you a personal question? What is your music streaming strategy? If you can’t answer that question with confidence that you are set up to maximize your music streaming income, then don’t expect to find success with your music in 2018 and beyond. The music streaming switch has flipped “ON” quickly making other music listening methods obsolete. Yes, a small segment of music consumers are still buying vinyl, cds and downloads but the mass music consumers (even your parents) are now streaming their music via Spotify, Apple Music, Amazon and Pandora. So, I ask the question again. What is y ..read more
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New Christmas Song Recorded With An iPhone
The Music Gardener » Marketing Music
by admin
1y ago
The Gray Havens Release New Christmas Music Husband/wife duo The Gray Havens  just released a new Christmas song they recorded using an iPhone. “City of David,” birthed as a surprise to the duo while working on their new studio album. David Radford explains “We really hadn’t planned on recording a Christmas song this year but inspiration kicked in one night and I started recording on my iPhone. When we showed the song to our producer, Ben Shive, he voted to keep the iPhone vocals, declaring them to be cool, so we did!” The Gray Havens rush released “City of David” to digital out ..read more
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A Ghostly Encounter
The Music Gardener » Marketing Music
by admin
1y ago
The Gray Havens Release Ghost of a King Remix We find ourselves in October. A month where many seek to experience a ghostly encounter. Consumerism appears to have reached an all-time high with the spooky themed month as homeowners compete to create the scariest yards utilizing giant blow-up pumpkins, grim reapers and the ever-so-popular ghosts. While many focus on evil ghostly encounters, The Gray Havens offer an alternative with their remix of a Holy Ghost encounter. The Ghost of A King Remix offers a different take on The Gray Havens’ most “listened to” song on Spotify. Enlisting Matthew Par ..read more
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Big Week For iPhone X and Holly Starr
The Music Gardener » Marketing Music
by admin
1y ago
This week proves to be a big week for both the iPhone X and Holly Starr! While the iPhone X stole headlines earlier in the week as Apple unveiled their new ground breaking Face Recognition technology and Super Retina Screen, Holly Starr closes the week with the release of her new album  HUMAN! With the architecture of producers Matthew Parker, David Thulin and Bryan Fowler, Holly Starr delivers a new modern EDM sound which is arguably her best pop offering to date. The lead single “Run The Race” has already logged 1 million + Spotify listens and topped Runners World Magazine’s Playlist ..read more
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Marketing Taglines For Music
The Music Gardener » Marketing Music
by admin
1y ago
Marketing taglines are often overlooked in the fast paced music business. Driven by the haste of rushing to meet release deadlines, many marketers opt for letting the album artwork sell itself. While I see covers capable of selling themselves, those covers normally belong to major superstar artists. The Beatles White Album and Metallica’s Metallica needed absolutely nothing but a solid color and the band’s name, however,  I would argue when releasing lesser known artists, a little more creativity is crucial to the marketing. There is a reason most every consumer product outside ..read more
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