Finding the right influencers on TikTok, Triller, and Reels
Music Consultant Blog
by Rick Goetz
2y ago
Songfluencer- finding the right influencer on TikTok, Triller, and Reels   Louis O’Reilly (LO) started his career in the music industry as an artist manager in Canada with a side-interest in computer programming. He is one of the most prominent figures in the Canadian market and a multiple winner for CCMA Manager of the Year and Record Company Person of the Year. We caught up with Louis to discuss his latest partnership with Songfluencer, an influencer marketing and tech company to match your music with key tastemaker influencers on music-forward social media apps like TikTok, Reels, Tri ..read more
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Connecting fans to artists through Online Masterclass Sessions
Music Consultant Blog
by Rick Goetz
2y ago
We caught up with industry veteran and founder of Rock ‘n’ Roll Fantasy Camp, David Fishof, who talked to us about his experience with connecting fans to artists, how to adapt in time of Covid-19, and more. Rock ‘n’ Roll Fantasy Camp launched their Masterclass series in June due to Covid suspending live performances in 2020. The sessions allow musicians and music enthusiasts to learn from and speak with artists from the comfort of their own homes. These sessions are more interactive and attendees are typically able to spend 60-90 minutes with the guests, hearing intimate stories and asking qu ..read more
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Bots and Third-Party Playlists
Music Consultant Blog
by Rick Goetz
2y ago
Chris Nardone (CN) and Dustin Boyer (DB) both started their careers as artist managers and after years of overseeing different marketing efforts, the two joined forces and now handle a variety of digital marketing tasks as a company called Venture Music. We sat down with them to discuss issues pertaining to Spotify promotion, third party playlists and the perils of using streaming bots.   MC: Tell me about Venture Music and what you guys do. CN: So Venture is an idea that I started almost 10 years ago now that really kind of culminated from realizing how much label infrastructure had ch ..read more
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Everyone’s Online Make The Most Of It
Music Consultant Blog
by Rick Goetz
2y ago
The following is a guest post by John Petrocelli the CEO and founder of Bulldog DM, the world’s first live streaming agency.   Everyone’s Online. Make the Most of It. Public life is beginning to open back up in parts of the United States, but we are still nowhere near life as we knew it several months ago. Many restaurants are only open at partial capacity if at all, and churches and live music venues are still largely closed. Most Americans—whether out of lack of alternative options or fear of getting sick—are still spending the vast majority of their time at home, with 85% of responden ..read more
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About Fan Engagement – Justin Furstenfeld
Music Consultant Blog
by Rick Goetz
2y ago
Justin Furstenfeld is the lead singer of Blue October, an alternative rock band originally hailing from Houston Texas who have had eleven top 40 singles and several platinum releases. Justin was kind enough to take the time to speak to us while promoting the band’s recent documentary “Get Back Up” that chronicles Justin and the band’s rise to success and their struggles with substance abuse and mental health issues. “Get Back Up” is a painfully honest, must watch documentary for those willing to unflinchingly observe what many musicians endure in the pursuit of making great art. The documenta ..read more
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Biggest Bio F&*k-Ups
Music Consultant Blog
by Julia Rogers
2y ago
While we are all quarantined it’s probably a good idea to re-work your bio. Bios are a key marketing asset that are often overlooked when one is updating their web presence. Below you will find several things to avoid in the process.   I genuinely love helping artists find and tell their stories. And as I have expressed many times through articles I have written about the bio-writing process, I am delighted to have the privilege of watching musicians and songwriters discover the most remarkable milestones on their creative journeys, reconnect meaningfully with the real reasons they make m ..read more
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Staying Productive During Quarrantine
Music Consultant Blog
by Rick Goetz
2y ago
Hello All,   We hope everyone is staying safe and healthy during this international crisis. (If for whatever reason you aren’t aware of the seriousness of the situation, head immediately to the Center for Disease Control and Prevention website and learn what you should be doing to protect your health and the health of your loved ones …  It is much more important than fretting about the number of YouTube views your last video has or whatever uptown problems we, as musicians, creators and music industry professionals usually dwell on!)   After mulling over whether or not it makes sense to releas ..read more
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How to Write a Music Marketing Plan
Music Consultant Blog
by Rick Goetz
3y ago
Musicians need a marketing plan for releasing new material. It doesn’t matter if you’re a new artist just getting started or if you already have an established fan base – both need to have a viable plan. True, your individual needs may differ depending on how long you’ve been creating music, your genre, whether or not you are a band or solo act, etc. It’s important to know, however, that the basics are still the same no matter what your individual needs are. Here’s a look at how you can best prepare your marketing plan for success. Research The Market and Your Potential Audience You need to ge ..read more
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Getting a record deal in 2019
Music Consultant Blog
by Rick Goetz
3y ago
The following is a guest post by Jason Davis.   Jason Davis is a music business veteran with two decades of experience. He’s co-founder and president of multiple companies including One One 7, Radar Label Group, Noble Management, and Awaken Records. He has worked with artists such as P. Diddy, Boyz II Men, Jay-Z, Dolly Parton, Lonestar, and many more. He and his clients have secured record deal offers from several of the largest music companies in the world, including Capitol, Sony, Interscope, Island / Def Jam, Epic, Atlantic and RCA. In this article Jason shares his perspective on how an art ..read more
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Marketing Your Music On YouTube
Music Consultant Blog
by Julia Rogers
3y ago
Marketing Your Music on YouTube At almost 15-years old, YouTube is one of the oldest – and most feature-filled – social media sites out there … even though many artists still don’t think of using it to promote their music in the same way they would use Instagram, Twitter and Facebook. So … why are so many artists still in the dark about all they can do on this platform? One of the biggest mistakes we see musicians make on YouTube is focusing on amassing a huge number of video views instead of encouraging friendly fan interaction. (Actually, this mistake is second, after “spending thousands of ..read more
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