7 Ways to Drive Repeat Views on TikTok
DIY Musician Blog
by Chris Robley
1w ago
Repeat views are key to algorithmic reach on TikTok. Want to get millions of views on TikTok? Want a million followers on TikTok? Then it helps to understand TikTok’s recommendation engine. The TikTok algorithm is looking for: Engagement (full views, likes, comments) A back catalog of videos, so new fans can binge And… REPEAT VIEWS! Nothing says “I love this video” more than someone watching it multiple times. If you get people to watch again, you’re proving to TikTok you can keep viewers ON the platform. Which of course is their main objective. By helping TikTok retain viewers, they’ll reci ..read more
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What Your Music Needs Besides Mastering
DIY Musician Blog
by Chris Robley
1w ago
“Everything AFTER the music…” Want your release to a be a success? Then you need much more than mastered music files. There are a number of big-picture and nitty-gritty things you’ll want to prepare before you launch your next single or album into the world. In this episode of the DIY Musician Podcast, we talk through the whole checklist. To skip right to a particular section, just hit the timestamp corresponding to: 00:00 INTRO 05:24 What else you need once the music is mixed & mastered 07:17 Making a music release checklist 08:44 Defining your priority goal and budget for this music rel ..read more
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Get the Gig, Keep the Gig!
DIY Musician Blog
by Chris Robley
1w ago
Career advice for hired musicians. Want to know how to make yourself more desirable, marketable, and overall employable as a side-person or session musician in today’s post-pandemic climate? In this session from the 2022 DIY Musician Conference in Austin, TX, you’ll hear Damon Grant (who’s worked with Charlie Hunter, Madonna, and many more) and Stephen Bidwell (of Black Pumas) talk about: good preparation the right tools memorization hacks professionalism finances and much more Though both presenters are percussionists, this conversation is relevant for any instrumentalist or vocalist who se ..read more
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The 5 Hardest Things About Being an Independent Musician
DIY Musician Blog
by Chris Robley
1w ago
Let’s be honest, there are some things about being an independent musician that kinda suck. So on a recent episode of the DIY Musician Podcast we talked through a lot of the most common personal and professional struggles that go hand-in-hand with creative pursuits. We griped, felt a little catharsis, and then tried to figure out how to move beyond these unique hurdles that musicians face. Some of the difficult aspects of running your own music career include: Money and social currency are still king Jealousy & bitterness lead to burnout Audience attention is scarce Even “success” doesn ..read more
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“How I Got My Song on 37% of the Playlists I Pitched to…”
DIY Musician Blog
by Chris Robley
1w ago
Today I want to tell you how I got one of my songs onto a bunch of cool playlists around the world. In fact, 37% of all the curators I pitched to placed the song! (I’m not sure how much experience you have pitching your own music, but 37% is a good success rate.) In the video above, I’ll show you how I pitched my song and GUARANTEED it’d get attention using a service called Groover, which is available to artists in the US, UK, France, Italy, Brazil, Latam, and more. With Groover’s platform you can: Reach curators, playlisters, DJs, labels, managers, and publishers Guarantee they’ll hear your ..read more
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Distribute Your Music in Time for the Holiday Season
DIY Musician Blog
by Chris Robley
3w ago
Will your music be available in time for the holidays? Here’s your friendly reminder to get your holiday tracks ready to distribute now! Platforms like Spotify and Apple Music have advanced deadlines for holiday distribution, AND you’re gonna need time to get the word out too. Go HERE to see how long it takes to get your music live during the holidays. Why do so many artists release holiday music? Streaming activity goes into overdrive during December, thanks in part to people binging on holiday music. But it’s not just the same old Mariah Carey and Bing Crosby songs; there are almost endless ..read more
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Albums vs. Singles: Which One is REALLY Better?
DIY Musician Blog
by Chris Robley
1M ago
Should you release one song at a time? Or a whole album? Music trends are always shifting, and over the past hundred years various formats have vied for dominance: Singles, EPs, LPs, and so forth. The ongoing question: Is it more effective to release larger or smaller collections of songs? Well let’s look at how the debate plays out in 2022. The benefits of albums are: They’re a milestone, showing a bigger evolution in your musical career It’s easier to get press/PR coverage You can sell CD or vinyl You have more musical material from which to draw design inspo, merch items, etc. Higher visib ..read more
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Musician Horror Stories
DIY Musician Blog
by Chris Robley
1M ago
Imagine you wake in a strange dimension and realize you’ve been transformed into… … an independent musician!!! Scary, right? In this Halloween-themed episode of the DIY Musician Podcast, we tell musician horror stories. The kinds that are common amongst indie artists, plus a few uncommonly strange and disastrous stories submitted by listeners. You’ll hear cautionary tales about: Signing bad contracts Producers claiming to own your music Misalignment with your manager or agent Spending too much and hating the results Hard drive crashes! Stolen trailers, stolen gear Conflict with collaborators ..read more
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Talk Directly to Your Fans on Spotify
DIY Musician Blog
by Chris Robley
1M ago
With Spotify Artist Messages, you can talk directly to listeners on Spotify. This upcoming 2022 Wrapped season, give your fans on Spotify a shoutout, tell them what’s happening in your life, and let them know how thankful you are for their support. Spotify’s announcement about Artist Messages says: Record a short, under-30-second video to let fans know what their support meant to you in 2022. You can thank your fans, tease what you’re working on next, or tell a story that defined your year. Once your video is uploaded and approved, it will appear in a Wrapped video playlist personalized to eac ..read more
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How to Get 1,000,000 Followers on TikTok
DIY Musician Blog
by Chris Robley
1M ago
From zero to one million TikTok followers, with no industry help! Country singer Britnee Kellogg was told “no” by every label and Nashville industry connection. Did she quit? Quite the opposite. She went and blazed her own path to success using TikTok. She began with a clear TikTok goal, diligently worked towards that goal for many months (even when the likes, comments, and follows weren’t coming), and then… Well, we’ll let Britnee tell her own story in the video above. But the title of this episode should give you a clue as to the scale of her achievement, growing her TikTok following from 0 ..read more
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