Jump to:   What is a brand?   The power of client personas   Bringing your law firm’s brand to life As a solo or small law attorney, you pride yourself on keeping up to date with everything in the legal field. You’re an expert within your respective practice areas, you care about the work you do, and you work hard to secure positive outcomes for your clients. But you know you also have a lot of competition, and your firm must find a way to distinguish itself from the growing list of local law firms. But how? Developing a strong and unique brand is one of ..read more

Jump to:   Why are attorney headshots important?   What are the best attorney headshot tips? On this blog, we’ve shared many marketing tips for attorneys. If there’s one such tip we could re-emphasize, it’s this: Your headshot matters.  Over the course of 25 years, we’ve helped hundreds of attorneys better position themselves to draw in new clients and create a robust pipeline of work. A common step that attorneys can overlook is not giving enough thought to their headshot – or not even having one at all. This puts them at a very real disadvantage when it comes ..read more

For many small law firms, 2023 signaled a year of positive changes. Lawyers surveyed in Thomson Reuters’ annual U.S. State of Small Law Firms Report expressed an eagerness to continue making strides and increasing efficiencies, particularly by enhancing their marketing and business development strategies.   Here are four key takeaways from the report that illustrate the current state of marketing at small law firms — and the potential marketing holds as a key driver of business development and growth. Think about your firm’s current marketing strategy. What’s working and where is ..read more

Jump to:   Is your law firm’s digital marketing program delivering?   Understanding what makes FindLaw different — and better In order to build their online brands, connect with legal consumers in need, and drive business growth, small law firms should know that a comprehensive digital marketing strategy is a must-have. In recent years, firms have taken steps to invest in marketing solutions like a professionally designed website, SEO, pay-per-click advertising, and social media. But according to the Thomson Reuters Institute’s 2023 State of U.S. Small Law Firms Repo ..read more

Jump to:   Key benefits of online legal directories   FindLaw’s online legal directories In recent years, small law firms have made a lot of strides when it comes to tapping into the power of digital marketing. It’s now customary for small law firms to have a well-designed and comprehensive website with content that’s unique and relevant to their brand and practice. It’s also common for law firms to have an SEO (search engine optimization) strategy that ensures people can find their website. But when it comes to other highly effective online marketing tactics, the Th ..read more

You’re confident in your skills as a lawyer. You win cases for your clients, you have a great reputation, and you’re a trusted voice in the legal field. But even if you’re in the best in your field, your firm’s website may be designed to fail. According to Forbes Advisor, 57% of users are less likely to recommend a business to someone if they had an unsatisfactory experience with its website. Creating a well-designed, easy-to-use, and simple to understand website is one of the keys to your business’ success. Why? It’s more likely to convert users and convince them to hire you for all the ..read more

That was then, this is now — A guide to legal advertising history, and how traditional advertising can integrate with digital marketing tools for attorney advertising best practices. Marketing and advertising are changing faster than a lawyer can say “objection!” It’s no longer enough to just stay current – lawyers need to stay ahead of the game. In this guide, we’ll explore the pertinent history of advertising for lawyers, and list out essential rules you’ll want to follow in your jurisdiction. The rest of the guide offers insights into effective advertising strategies.   Jump to ..read more

Jump to:   Fancy meeting you here: How targeted display advertising connects law firms and legal consumers at just the right moment   From foundation to conversion: How a law firm website can thrive in your overall marketing mix   What can you do improve your firm’s online reviews? At FindLaw, we deliver what matters to you. Our law firm marketing experts are dedicated to helping you reach new professional heights with a variety of legal marketing resources. Among these resources are our highly informative webcasts that address the most relevant topics i ..read more

Jump to:   Improve client intake   Non-billable administrative work   Large-scale data analysis   First-draft client correspondence Lawyers, like just about everyone else, have been amazed at the very impressive capabilities of generative artificial intelligence (AI) tools. These programs can generate text, create images, and “respond” to prompts in human-like fashion. Seeing what generative AI tools can do may be intimidating to some, but it’s worthwhile to think about how they can help streamline the practice of law and make work easier. &nb ..read more

Pay-per-click (PPC) is a powerful advertising tool for law firms and attorneys to reach their target audience and generate meaningful results by bidding and paying for each click. With PPC, law firms can create and manage paid search ad campaigns, allowing them to monitor and make ongoing adjustments to maximize performance. By harnessing the power of PPC, small law firms can increase their visibility, connect with highly qualified prospects, and grow their business sooner rather than later. In this guide, PPC experts who specialize their work in the legal industry provide proven tips and str ..read more