11 Digital Marketing Strategies for Universities & Colleges Which Never Fail
Techshu.com | 360° Digital Marketing Agency In India
by Tanmoy Dey
1y ago
Marketing a college or university can be a challenging task, but with the right strategies, you can attract more students and increase enrollment. In today’s digital age, digital marketing has become an essential tool for reaching out to potential students. As a leading Digital Marketing agency in Kolkata specializing in the Ed-tech sector, in this blog post, we’ll discuss 11 marketing strategies for universities and colleges to help you promote your institution and increase enrollment. Develop a Strong Website: Your website is the foundation of your online presence, and it should be the focal ..read more
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7 SEO Tips To Boost Your Restaurant Online Visibility
Techshu.com | 360° Digital Marketing Agency In India
by Tanmoy Dey
1y ago
As a restaurant owner, you know that it can be challenging to attract new customers and increase foot traffic. One of the best ways to increase your restaurant’s visibility and drive more traffic to your door is through search engine optimization (SEO). SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). In this blog post, we’ll discuss a simple step-by-step guide on SEO for your restaurant, that can help you improve your restaurant’s online visibility and drive more customers to your door. Claim your Google My Business listing: One of ..read more
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Google doubles up on E with updated search quality guidelines (E-E-A-T)
Techshu.com | 360° Digital Marketing Agency In India
by techshu_user
1y ago
Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) algorithm is used to evaluate the quality and credibility of websites. It helps Google determine which pages should rank higher in search results by assessing the expertise, authoritativeness, and trustworthiness of the content and the creators. Recently, Google has added an extra E for Experience to the E-A-T algorithm. This new element is intended to take into account the experience of the content creator. Google wants to ensure that the person writing the content is an expert in their field, and has the experience to back it up ..read more
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YouTube announced that it is rolling out a mobile version of its research analytics tool
Techshu.com | 360° Digital Marketing Agency In India
by techshu_user
1y ago
YouTube, the world’s largest video-sharing platform, has announced that it is rolling out a mobile version of its research analytics tool, making it easier for creators to track and analyze the performance of their videos on the go. This new mobile version will allow creators to monitor their video performance and adjust their content strategy on the fly, helping them to better engage their audience and grow their channel. The mobile version of YouTube’s research analytics tool includes all the features of the desktop version, such as real-time data on views, likes, and comments, as well as de ..read more
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5 Powerful Reasons To Develop A Digital Marketing Plan By 2023
Techshu.com | 360° Digital Marketing Agency In India
by techshu_user
1y ago
Today, consumers increasingly count on the internet to acquire anything they need. Among the reasons behind this transformation are globalisation, mobile devices, and the COVID-19 pandemic. Therefore, a strategic digital marketing plan is imperative for brands to acquire and retain new-age customers. Yet, many brands lack a comprehensive plan for digital transformation and business development to engage their audiences effectively online. As a result, an estimated 45% of organisations operate without a clearly defined digital marketing strategy.  As a digital marketing company ..read more
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5 Ways In Which Content Marketing & PPC Go Hand in Hand
Techshu.com | 360° Digital Marketing Agency In India
by techshu_user
1y ago
There is a lot of debate about whether organic or paid marketing is better. Some believe that content marketing is the gift that keeps on giving, while others believe that PPC is a great way to increase conversion rates and deliver fast predictable results. No matter which of the above teams you belong to, how about combining both strategies and creating a hybrid digital marketing campaign? As a content marketing and PPC company in Kolkata that understands both disciplines individually and in tandem, we believe neither strategy should be implemented exclusively. Hence, this blog wil ..read more
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10 Pillars Of An Effective Social Media Marketing Campaign
Techshu.com | 360° Digital Marketing Agency In India
by techshu_user
1y ago
90% of young adults between 18 and 29 use social media. In addition, one-third of millennials say they prefer social media for communicating with businesses. Thus, Social media is one of the most powerful tools in your marketing arsenal. In our experience as a social media agency in Kolkata, many of our clients equate social media success with the number of followers. However, accumulating 10,000 followers may seem impressive and have you feeling on cloud nine, but what’s the point if those followers don’t buy your products? So whether you’re a newbie to social media or an old hand ..read more
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Let’s Explore The Influence of Social Media On Business Marketing
Techshu.com | 360° Digital Marketing Agency In India
by techshu_user
1y ago
2022 was a year of many changes, but one thing that remained constant was social media serving as the gateway for knowledge sharing, career advancement, and brand building. Consequently, many small business owners and large corporations turned to us as their social media agency in Kolkata to intensify their marketing efforts and generate buzz around their brand, product and services.  With 4.62 billion people using social media worldwide, there is no doubt that it is an invaluable tool for sharing employee stories, highlighting the company’s values and vision, and cre ..read more
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Organic vs Paid Search: The Ultimate Comparison
Techshu.com | 360° Digital Marketing Agency In India
by techshu_user
1y ago
Over 90% of online experiences begin with a search engine, resulting in around 3.5 billion daily searches on Google alone. Type a query, and boom! The SERP explodes with millions of results. The results include both organic and paid content. In our experience as a provider of the best SEO services Kolkata, both organic and paid search have their benefits and serve different purposes. Paid search, for example, is an excellent way to promote a new service. In contrast, as organic SEO experts in Kolkata, we know that organic search may be better suited for existing products with low de ..read more
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TechShu Marketing Digest: May 2021
Techshu.com | 360° Digital Marketing Agency In India
by TechShu
3y ago
This curated list includes important digital marketing updates and insights from the month of May. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page. Digital Advertisement  New announcements from Google Marketing Livestream 2021. Read more Google Ads rolls out new bidding features to help you reach your goals. The update read Get more insights with top signals for Target ROAS and Maximize conversion value Apply seasonality adjustments at the manager account level Implement Maximize conversion value bidding with recommendations Pred ..read more
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