WhatsApp has unveiled a significant overhaul to its mobile app design, featuring enhancements like an even darker mode, a sleeker appearance, and platform-specific optimizations for both Android and Apple iPhone users. The update reflects a balanced approach, aiming to maintain functionality while prioritizing a modern and user-friendly design. After experimenting with 35 different color options, WhatsApp settled on a brighter version of its iconic green app icon, paired with a neutral cream shade to ensure consistency across the app. Additionally, attachment icons like camera, photos, and lo ..read more

Apple's latest iPad Pro ad has sparked controversy due to its depiction of various items being crushed in a hydraulic press to reveal the sleek tablet underneath. Critics argue that the underlying message—that the iPad can replace traditional creative tools—is tone-deaf to the challenges faced by artists and creators. Filmmaker Asif Kapadia succinctly captured this sentiment, highlighting the exploitation of creative professionals by tech companies. The ad's portrayal of the iPad as a one-size-fits-all solution for creative endeavors has drawn ire from many quarters. Interestingly, the concep ..read more

Ahead of Amazon’s debut upfront presentation on May 14 at Pier 36 in New York City, Amazon Ads has unveiled new interactive and shoppable ad formats for Prime Video with remote-enabled capabilities for living-room devices. The introduction of these living-room remote capabilities significantly expands the opportunity for advertisers to use interactive formats across the vast majority of content on Prime Video. According to research conducted by Amazon, advertisers running both interactive and non-interactive video ads for their Amazon product listings found interactive ads to be mo ..read more

Mothers are individuals. Regardless of whether you have or have not heard this or if it sounds passé, it is often the subject of glaring ignorance. Everything about motherhood is often a much-talked-about subject except their individuality. To what extent should mothers prioritise their children’s needs over their own? Does motherhood define a woman's entire identity or is there room for individual aspirations and desires beyond the role of a caregiver? What about a single mother? Is a mother allowed to keep aside her caregiving responsibilities when she is the sole earning member of the fami ..read more

Abhinay Bhasin has joined dentsu as the Senior Vice President of Product and Technology. Prior to this, he led ProfitWheel as head of product marketing.  Before he joined ProfitWheel, Bhasin was the Vice President (Asia Pacific) - of Data & Product Solutions, Data Sciences, at dentsu International. Commenting on his new position, Abhinay Bhasin told Social Samosa, "Dentsu is known to be at the forefront of digital and tech-driven marketing. I'm as excited as I was when I started my career, decoding consumer behaviour and co-creating products that solve client and industry problems. I ..read more

In a world where women continue to break barriers and redefine success across various domains, Social Samosa's Superwomen Awards celebrated the outstanding achievements and contributions of women in the professional realm of Advertising, Marketing, Media, and Entrepreneurship.  The awards ceremony, held annually, serves as a platform to recognise and honour women who have demonstrated leadership, innovation, and excellence in their respective fields.  Women often shy away from celebrating their milestones. Every step up the ladder, she is often burdened with labels. Superwomen is ou ..read more

Casagrand, a real estate developer from South India, has onboarded Kareena Kapoor Khan as its brand ambassador.  In line with this, the company has also rolled out a 360-degree marketing campaign titled  'The Greatest Living Experience'  across print, online, electronic, and digital platforms, spanning across the country.  Commenting on the occasion, Mr Ravichandran K, Vice-President of Marketing, Casagrand, said "We are happy to welcome Actor Kareena Kapoor Khan on board as the face of our latest masterpiece in Bengaluru. Kareena embodies grace, elegance, and a timeless a ..read more

No matter how old we get, there's something uniquely comforting about a mother's presence. Whether it's coming home after a long day or just needing a reassuring voice on the other end of the phone, mothers always seem to have a way of grounding us. Their sacrifices however often go unnoticed, yet they keep giving without expecting anything in return. May 12, 2024, Mother's Day, is a special time to honour these incredible women in our lives. It's a day to say thank you for the late nights, the early mornings, and the constant care they've provided. Brands across sectors and industries contri ..read more

As Mother's Day approaches, I can't help but take a moment to truly appreciate the incredible impact mothers have had on our lives. Reflecting on my own journey, I think of the time when my mother, a courageous young woman, who was just 22, took a big leap of faith by moving from West Bengal to Mumbai, seeking a brighter future for her family. Despite the daunting challenges of making a new city her home, learning an unfamiliar language, and taking on the responsibilities of raising two children while balancing a full-time job as a homemaker, she broke through the patriarchal barriers.  ..read more

Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures have joined as jury chairs for Public Relations category, Direct category and Video Craft category respectively, at The Abby Awards 2024 powered by One Show. Madan Bahal, Co-Founder and Managing Director of Adfactors PR, has been appointed Jury Chair in Abby Awards 2024 in the Public Relations category. Over the last 25 years, Bahal has served as a lead communication counsel in many of the miles ..read more