boAt has signed cricket prodigy, Yashasvi Jaiswal as its new brand ambassador. This partnership reinforces boAt's commitment to empowering young athletes and celebrating their journeys to success. "I'm thrilled to be partnering with boAt," said Jaiswal. "The brand embodies the same spirit of innovation and perseverance that fuels my passion on the field. As a boAthead, I'm excited to connect with fans and inspire them through our shared love for music and sports." Aman Gupta, Co-founder & CMO of boAt, recently took to social media, seeking suggestions for the brand's next boAthead. Overwh ..read more

X, the platform previously known as Twitter, is set to introduce a dedicated TV app for videos uploaded to the social network. CEO Linda Yaccarino announced that the app will provide 'real-time, engaging content to your smart TVs.' A teaser video shared by Yaccarino shows an interface similar to YouTube's. The app will include a trending video algorithm to keep users up-to-date with popular content tailored to their interests. It will also employ AI-powered topics to categorize videos by subject. A notable feature is cross-device viewing, allowing users to start watching a video on their pho ..read more

In an initiative to recognize the heroes of rural India, Amul presents 'Floating Stories,' a campaign highlighting the journey of women dairy farmers who have overcome challenges and changed their lives. Floating Stories is an exhibition of photostories that were printed on the milk of financially and socially successful Amul-women-dairy farmers. This approach serves as a reminder that as these women have turned milk into a source of income, so now does milk showcase their stories. Using a combination of hydrographic printing and interactive storytelling, the campaign invites viewers ..read more

Kulfi Collective, functioning at the intersection of content, community and culture, has announced the appointment of Divya Karani as Chairperson and Executive Director of its Board. Karani's three-decade journey has shaped her into a pivotal figure in steering some of the advertising and media groups across India, South Asia, the UK and the Asia Pacific. Most recently, Karani was the CEO of Dentsu Media, South Asia, where she led the agency for over 12 years to become one of the dominant media agency networks in the region. Kulfi Collective, through its three divisions, Supari Studios, Post ..read more

Internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE data shows that AI is already touching the lives of nine in 10 internet users in India, powered by the enormous computing capabilities on their phones, connectivity, and cloud infrastructure. Kantar, a marketing data and analytics business unveils a probe into this burgeoning AI market to dish out actionable insights for marketers. Furthermore, the company also unveiled an AI-powered suite of research solutions that will enable brands and brand builders to understand consumer beh ..read more

Who are we? Digixpressions is a digital advertising and marketing company providing services such as digital intelligence, search engine optimization, performance marketing, influencer marketing, mid-funnel media buying, branding assistance, marketing analytics, and hyperlocal solutions. It specializes in Fintech, E-commerce, banking, and Edtech, with clients like Shriram Finance, Kotak Securities, Axis Mutual Fund, ICICI Direct, Fibe, Aditya Birla Sun Life Insurance, IIFL Finance, mStock, and Wockhardt Hospitals. With over a decade of experience, Digixpressions applies contemporary marketing ..read more

When it comes to creative marketing, brands are turning to a place you might not expect - the QWERTY keyboard. Who would've thought that something so ordinary could turn into such clever advertising? Forget the old-school approaches, these brands took a different path, using the keyboard's quirky structure to hide jokes and clever messages that kept their audience engaged and guessing. Are you still confused about what we're talking about? Well, brands have found creative ways to play with our keyboard layout by using the keyboard's unique structure to share jokes with their audience. By ..read more

Google, once again, is extending the deadline for discontinuing third-party cookies in its Chrome browser. The announcement came on Tuesday, just ahead of Google's quarterly reports. This marks the third postponement by the tech giant since the initial deadline was set in January 2020. Despite previous assurances to implement changes 'within two years,' Google had yet to fulfil this promise. The statement made by the tech company read, "We recognise that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to en ..read more

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