The difference between sponsored content and native advertising
GoShow
by Mark McDermott
5y ago
When the term ‘digital marketing’ was first coined in the early 90s, it was a relatively simple field. For most businesses the only real choice was whether it was even worth investing in a website. As clickable banners were introduced in 1993 and new search engines including Google arose to challenge the Archie indexing tool, the number of options available started to increase. Now websites are seen as an essential marketing platform, but there is also a bewildering array of digital marketing techniques to choose from. New buzzwords rise and fall, and it can be confusing trying to work out the ..read more
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Receptivity to video ads varies depending on mood
GoShow
by Mark McDermott
5y ago
Video is fast becoming the preferred format for online marketers. Five billion videos are watched every day on YouTube alone and digital video provides amazing opportunities for marketers, whether they are going for direct ads or a more subtle approach utilising soft branded content, such as GoShow’s sporting and lifestyle videos. Video can be a great way to reach people, raise brand awareness and drive traffic. Starting with great content is key but, interestingly, it seems that a number of factors can affect the receptivity of the audience, including mood and even time of day. A new study lo ..read more
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Why softer sponsored content can outperform the hard sell
GoShow
by Mark McDermott
5y ago
We’re all bombarded with advertising messages everywhere we look. They’re on billboards and the sides of buses out in the real world. Traditional formats persist on TV and in print (yes, some people still read things that aren’t on a screen), and they’re certainly difficult to avoid online, although lots of people try. According to an eMarketer report, an estimated 12.2 million Internet users in the UK used an ad blocker at least once a month last year. This represented more than a fifth (22%) of all Internet users and this figure was even higher globally, standing at one in four (25.2%) in th ..read more
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