Crowd Control | Brand Workshopping and the Deep Metaphors of Brands
Girvin - Strategic Branding & Design
by Tim Girvin
25m ago
You can always think poetically—“there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no easy path, it’s always up, there is risk of falling—failure to summit the crag—but, after all the travails of the journey, adventuring, there is a new way of seeing things, the pathway is leveling up towards a new perception. You might, as a brand strategist or leader think about your efforts, your procession to where you are as some sim ..read more
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Listening to the hand
Girvin - Strategic Branding & Design
by Tim Girvin
2w ago
Seeing stories in Brands, Design and Gesture. As a leader of workshops, and team-related branding sessions, I tend to watch my teams very carefully. My last blog spoke to listening, and appreciative observation— how to study the evidences of emotion in the gestures of experiencers’ body language— how awake are your participants—and what’s happening with their hands? The hands are telegraphers of meaning, message and the implications of thought—together, they speak to a moment’s contemplation; they point to approaches, they grasp ideas—as a reach-out to the potential inspiration, they show gr ..read more
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Listening
Girvin - Strategic Branding & Design
by Tim Girvin
3w ago
Paying attention, appreciative perception and the emotionality of listening Isn’t it interesting, the way people lean-in? Leaning-in, they’re paying closer attention— why is that, is it a hearing expression? “I lean-in so I can hear better?” In running brand summits, business strategy forums and soul-searching quests for enterprises around the world, I often stand for the entire session, sometimes lasting for an hour, other times, a half day—or a full day, or multiple days—and looking out over the participants—I watch and listen for clues. Sometimes people say precisely what’s on their ..read more
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Brand design and feelingness
Girvin - Strategic Branding & Design
by Tim Girvin
1M ago
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the answer from them, brand leadership, comes around to our side, which speaks to: relational depth, a more internalized connection to community, a psychical reach-in to the heart of the mechanism—yes, of commerce—but more to the reason for being. That is “why are we here?” From my last 50 years of walking around brand and building enter ..read more
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The Theory of Love, Brand Strokes, Fire and the Filament of Being
Girvin - Strategic Branding & Design
by Tim Girvin
1M ago
A Wanderer’s Journey, Sensing the Heart, in Memory—From Afar In a bitterly cold subway channel, during a time when the ice was hanging stalactitic from the ceiling girders of the NYC Metro—and wind whipped so cold up the railed canyons of the running lines that eyes teared in the sheer intensity of the frost—and there, I saw this tiny heart. It was so diminutive, placed there on the rail line, that it was quiet as litter. But surely there it was: a heart. I was working in NYC on a wintry brand mission, workshopping brand storytelling, visualizations and soul. And I was thinking of that—the re ..read more
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In the realm of the senses, brand space and holistic thinking
Girvin - Strategic Branding & Design
by Tim Girvin
1M ago
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that interplays the emotional lives and psychic spaces of those that built the brand, their dreams and the journeys to fulfillment; then, too, the characteristics of those that use the brand. They’re using the brand, of course, because of three things, that we call the Brand R’s—this would be relevance, there is useful utility. There is res ..read more
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Fire-Breathing Brand and Placemaking Development by GIRVIN
Girvin - Strategic Branding & Design
by Tim Girvin
2M ago
Hello, Year Of The Dragon Dragon, Ubud, Bali There are symbols that repeat themselves, the cycle in, return, vanish and reappear in other places—and symbolic language, as in the earlier blogs on brand archetypes. Isn’t it so that there are devices, objects, that repetitively reveal themselves— during the course of your journey, your work? These are marks that come back to you, your journeys down the lane of the way that you have made, your pathways— and there they are again: they show up. Literally—they show. Up. They present themselves— and they’re there for you. To see. Like dragons—somethi ..read more
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GIRVIN’s Legendary Branding | The Hero Brand Archetype
Girvin - Strategic Branding & Design
by Tim Girvin
2M ago
When I was young, my Mother belonged to a Jungian Study Group—she, and a group of colleagues, friends and professionals would meet to explore Jung’s theories. What I took from this—in my pre-teen years–was that there was something interesting there, if they were talking about this person, Dr. Carl G. Jung. I looked at Mom’s books and started digging around. C.G. Jung | Liber Novus In my own momentum of curiosity—studies worthy of further examination—I was most curious about Jung’s drawings, calligraphy and painting. I found out about this book though her study group—and Jung’s “Memories, Dre ..read more
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Hello 2024
Girvin - Strategic Branding & Design
by Tim Girvin
2M ago
Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening, what’s it look like, feel like and —most critically, who cares?” And, if they care, it’s special, it’s magical. In [y]our line of work, we’re looking for magic— inspired design that is full of emotional character. It. Feels. Right. It’s kind of like a super sense—you stand, circulate around the problem—create the design solution ..read more
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Brand Weaving
Girvin - Strategic Branding & Design
by GirvinIT
3M ago
The Interplay of Ideas, Visuals, Tiering and the lnterlacement of Branded Conceptions You might know, when you contemplate the sensation of brand experience, it’s not one element alone that is memorable, it lies in the layering of tiered, experiential moments that, in the journey momentum and the staging of the brand storytelling, lays out greater and lesser instances of touch, sound, hearing, taste and scent. Thinking of brand storytelling as a kind of fire, carefully built, in which experiencers gather round to listen, embraced as a holistic telling—the hearing of the tale, the scent of the ..read more
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