Designed by Memory, Salt Spring Island ..read more

Ashton was the first restaurant chain in Canada to specialize in poutine – it’s been serving the iconic dish since 1969. However, as the decades passed, both Ashton’s image and its restaurants remained frozen in time. In 2022, Émily Adam and Jean-Christophe Lirette took over the reins from Ashton Leblond, with a vision of expanding the 23 locations of this beloved Quebec brand. The new owners faced some major challenges: stagnant sales figures, outdated restaurants, an aging clientele and the need to recruit younger workers. It quickly became clear that Ashton’s brand image and experience nee ..read more

The Dinner Ladies needed a recipe for a rebrand that would not only pay respect to their unique origin story but bring their visual and verbal identity up to speed with their growth as Australia’s tastiest frozen meal service. We joined forces to cook them up a fresh look and feel that reflects their homely meals and anti-“mumsy” attitude, extending all the way from their website through to their packaging. Now whack the oven on, because Australia’s hottest frozen meal service has arrived. What’s all this then? Since it all began with two determined women in a Sydney-side backyard shed in 200 ..read more

Auto racing’s seen an explosion of flimsy “fashion wheel” brands that pretend to be high-performance. Apex is different — engineering elite racing wheels at an unmatched price point. But when we met them, customers were completely unaware of the difference. Working closely with their CEO, Eddy Pintacsi, we developed a new category vision and brand, positioning them as the category leader they are, and injecting some much-needed truth into the wheel industry. We started by naming the problem that Apex solves, calling it The Great Knowledge Void. A state of play where any wheel brand can make p ..read more

The Bát Tràng Museum stands as the first private museum authorized by the government within Bát Tràng Village, founded by National Artist Vũ Đức Thắng. Originally named “Hồn Đất Việt” — translated as “Viet’s Ceramic Soul” — this museum embodies his remarkable legacy. Vũ Đức Thắng gained widespread recognition for his spectacular creation of 12 remarkably genuine pottery boots, earning the Guinness Record in 2013. His artistic skills include a collection of modern artworks highlighted by two unique techniques: color-changing ceramic glaze and intricate three-dimensional sculpting. These method ..read more

The Norfolk Coast is one of the UK’s best-loved and most at-risk tourist destinations. Designated an Area of Outstanding Natural Beauty, the region is also home to Sites of Special Scientific Interest, National Nature Reserves, Marine Conservation Zones, a Biosphere Reserve and Heritage Coast. A collection of protected landscapes, united through their biodiversity and fragility. Lantern was appointed to bring these organisations together and better define and promote their common goals to preserve, restore and enhance the local life, landscapes and wildlife of the Norfolk Coast. We helped to ..read more

SeidrLab, a data science and technology company, embarked on a transformational branding journey with our team to establish its unique identity and vision. Specialising in AI, machine learning, and bespoke software products, SeidrLab’s ambition was to encapsulate their commitment to innovation, expertise, and forward-thinking approach. Drawing inspiration from the ancient Norse art of Seidr, renowned for its prophecy and transformation, our team crafted a visual identity that reflected SeidrLab’s essence. The variable logo and the visual universe spin around the concept of the magic sparkles ..read more

Through the reigns of nine monarchs, two World Wars and massive changes in the world of retail, Jarrolds has played a part in the lives of Norfolk families for generations. Founded in 1770 by a 25 year-old, John Jarrold, the roots of the Jarrolds business were in shopkeeping with a grocers and drapers. More than 250 years later, Jarrolds is an established family-run independent department store in the heart of Norwich, offering a unique and contemporary shopping experience over five floors. Departments include fashion and beauty, home and lifestyle, books, art and stationery, sport and toys ..read more

It’s not everyday you get to work with a client as exciting and energetic as this, so when Monkey Baa Theatre Co. approached us for a rebrand, we knew we were in for something fun. In need of a visual and verbal identity that could live up to the invigorating and imaginative nature of their offering, we worked with the team to create a brand that’s as rich in emotion and character as their performances and resonates with audiences both young and old alike. And what seems to be the problem? Monkey Baa’s brand wasn’t doing justice to the fun and creativity at the core of who they are. They need ..read more

The Bond is a new creative content hub for the Midlands — an outstanding contemporary urban space, skilfully reimagined by Oval Real Estate from a landmark industrial building in Digbeth — with a new focus on TV, film, media, and tech. The metamorphic identity, born from both the iconic architecture and its new purpose as a content hub, tells the story of one of Digbeth’s landmark industrial developments. A unique history forged in ice, gas and canals The Bond has had many incarnations since it was first built. It was originally a gasworks, owned by the Birmingham Gas Light and Coke Company ..read more