During this season of gratitude, we couldn’t think of a better time to reflect on the many reasons we give thanks this year. We are blessed by the support and friendship of so many! Throughout 2019, we’ve grown as we continue to serve more clients and help them succeed. We also celebrated our firm’s 10th anniversary and rebranded as Gray Ryan Communications. These milestones aren’t possible without the incredible support from clients, colleagues, friends, and family. To our clients, thank you for your trust in us. We appreciate your partnership and remain committed to serving you. Your support ..read more

When it comes to a crisis situation, it isn’t a matter of if, but when. In almost 15 years of experience, I’ve seen crises slowly build and crises emerge from seemingly nowhere. Crises have involved fraud, unprofessional behavior, mass shootings, natural disasters, offensive comments, dead bodies, lies perpetuated by competitors, deals that fall apart, and more. Despite the varied nature of crises that organizations and brands face, one thing remains constant: a crisis will happen. We’ve previously shared insights on what to do in a crisis and how real estate PR can learn from crisis communica ..read more

As we enter August, a lot of people are talking about vacation and getting ready for back to school. This time of year is often referred to as the summer slowdown and gives communications pros a chance to regroup. Although a lot of us remain as busy as ever, August typically offers a brief respite for recharging. Use this time to conduct a summer communications checkup. Blocking a few hours on your calendar to evaluate current performance and make adjustments to your communications strategy will reap dividends and ensue you stay focused and on target. Here are our top five recommendations to a ..read more

It’s finally here! The long-awaited Millennial Generation has finally entered the residential real estate market. After several years of talking heads and economists decrying the fact that Millennial buyers were not purchasing homes, the data has finally shifted. According to a November 2018 report by Realtor.com, Millennials surpassed Generation X as having the largest share of new mortgage dollars. Even though Millennials have joined the home buying market, they are not flocking to the new home construction market in as great a number as hoped. There are several reasons why this is the case ..read more

Gray Ryan Communications is proud to announce that our firm received a national PR award! The Public Relations Society of America (PRSA) honored our firm with a Silver Anvil Award for our media relations and social media campaign on behalf of the 2018 Richmond Parade of Homes. This recognition is among the highest distinctions a PR firm can achieve. We’re proud of our team for their amazing work and for the opportunity to partner with the Home Building Association of Richmond (HBAR) on the Parade of Homes, Central Virginia’s largest new home showcase. The nation’s leading professional organiza ..read more

For the past ten years, we have been so privileged to work with some of the most influential real estate, senior living, and professional service firms across the Mid-Atlantic. Our firm has been so blessed to have worked with so many wonderful clients on their communications objectives. We’ve been honored by numerous organizations, earned several certifications and distinctions, and grown in size. Now that we have reached out 10 year anniversary, it is time for something new. As of today, July 1, 2019, we are now Gray Ryan Communications. We believe that our new name better reflects our reputa ..read more

The beginning of 2019 saw a number of wild swings on Wall Street and pessimistic media coverage about the state of the U.S. economy. Yet, by the end of last month the stock market delivered it’s strongest January in 30 years and superb new jobs numbers were announced. What’s the real story for 2019: volatility and a looming recession or stable economy in growth mode? Recent economic forecasts by leading economists and market watchers that specialize in the real estate sector offered upbeat assessments for the remainder of the y ..read more

Last week, Hulu and Netflix released documentaries about the infamous Fyre Festival and the man behind one of the biggest cons in entertainment history – Billy McFarland. The documentaries have been widely praised for shining a light on the negative impact influencer marketing can have on consumers.    To tell you the truth, after watching both documentaries this past weekend something really irked me. The fact that these documentaries were even made was – in itself – a continuation of the influencer marketing campaign that cre ..read more

As we enter the beginning of the new year, it’s time to look ahead and determine your marketing goals and what you want to accomplish for 2019. Establishing a 2019 marketing plan comprised of goals, tactics, and strategies helps to stay accountable throughout the year. In fact, according to Entrepreneur, those who completed marketing plans were nearly twice as likely to successfully grown their businesses or obtain capital as those who didn’t write a plan. A marketing plan is designed to be a strategic guideline with details th ..read more

All of us at Gray Ryan Communications wish our clients, friends, and colleagues a joyous holiday season and prosperous new year. The holidays are an ideal opportunity to spend time with friends, family, and loved ones and hopefully recharge before the new year.Between holiday gatherings, travel, and more, we hope you have a few moments to relax and reflect. Know that you’ll be in our thoughts and good wishes this holiday season. We’re so thankful for our amazing clients and friends, and are fortunate to have fun at work every day. There is much to celebrate about a successful ..read more