Check out the new article just published in RISMedia featuring our very own Jack Markham! Connecting With Consumers: Personalized Conversations and a Tech-Forward Approach >>> ..read more

Uncertain times can lead to a tightened grip over your wallet, making you look for more budget-friendly real estate lead generating options. With that said, there are a few remedies to being in a situation with a limited amount of marketing spend ..read more

What's the point of uploading a video if nobody is going to see it? You can have the fanciest real estate video ever produced, but if nobody has the pleasure of viewing it - you might as well keep it on a VHS tape at one of the few Blockbuster stores still open ..read more

Hashtags are a concept that is simple to explain, but difficult to execute correctly. They work functionally the same on each social network. What real estate agents should understand though, is that hashtags serve different functions on each platform. Let's break down how that actually works ..read more

Due to the Coronavirus Pandemic, many governors across the United States have ordered social distancing mandates that have created challenges for many businesses and real estate professionals like yourself. To keep your head above water, you must adapt to this new and temporary environment in which your clientele is mandated to keep social distancing and shelter-in-place. Yes, it is inconvenient, but there is opportunity here. The playing field is even, which means the agent that evolves and adapts to this new environment will continue to grow their business and win while the ones t ..read more

It's like a vanity gold medal to have a large number of followers on Instagram. That's great, but at the end of the day you still need deals to stay afloat. In order to do this, you need to be able to convert your followers into real estate leads ..read more

The United States has become the epicenter of the Coronavirus pandemic. With over 150,000 confirmed cases, 2,810 related deaths – we account for 20% of confirmed cases and 7% of total deaths around the globe. According to a Dr. Fauci, Director of the National Institute of Allergy and Infectious Diseases, during an interview, things are going to get worse unless we practice good hygiene and  “lower the curve” through “social distancing” – two new phrases that have become widely popular in recent weeks ..read more

Are you looking for a unique way to connect with your followers, and be likable before you even meet them? A fantastic way for real estate agents to accomplish this is with online video. There are a couple of right ways to do it, and a few wrong ways. Here are a few tips that can help you in 2020 ..read more

It's a crazy world we live in. We hope you are staying safe, and washing your hands regularly. The public has responded to the coronavirus in an extreme, but understandable fashion. This has some real estate agents worried about how they will conduct business. Fret not, you can still continue to serve your target market during these times ..read more

Let’s face it, you’ve got a lot going on. Between following up with leads, closing deals, hosting open houses, returning phone calls and maintaining a work/life balance, your days are packed! This hustle and bustle is why many agents love the industry so much – there’s certainly never a dull moment. It can, however, be challenging to decide how to best allocate your time, after all, in this business time is money! Prioritize Tasks Schedule Time to Dedicate to Marketing Dedicate Specific Hours to Each Task Develop a Consistent Pattern to Get Tasks Done Outline Blogs and Paid ..read more