4 SEO Tips to Improve Your Real Estate Website Ranking
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
Search engines are constantly changing, but these 4 SEO tips will ensure marketers can improve their real estate website ranking.  Highlights: Google’s primary focus is delivering the most accurate information to meet user’s searches. You should start thinking about the major themes of your content (your property!) and then build posts and website pages to support them. Reviews are an easy (and free!) […] The post 4 SEO Tips to Improve Your Real Estate Website Ranking appeared first on Real estate marketing ..read more
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Why Video Marketing is Such a Great Way to Sell Real Estate
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
Video is cost effective and allows marketers to increase brand awareness and generate leads. Here are tips to boost your real estate marketing efforts with video.   Highlights: Video marketing is an ideal way to connect with your target audience, improve your social media engagement, and generate leads. Marketing on Facebook and Instagram is all about finding the right balance between appealing to the personal while staying true to your […] The post Why Video Marketing is Such a Great Way to Sell Real Estate appeared first on Real estate marketing ..read more
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Listen Up, Real Estate Pros. What You Need to Know About Instagram Lead Generation
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
Instagram lead generation involves more than posting stunning photos of your listings. Here’s how you make your properties stand out. With 500 million daily users and an average of 95 million posts, there’s no wonder many industries — including real estate — leverage Instagram for lead generation and business growth. According to Sprout Social Consumer Engagement Index, […] The post Listen Up, Real Estate Pros. What You Need to Know About Instagram Lead Generation appeared first on Real estate marketing ..read more
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Developers Can Be Good Neighbors, Too!
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
In the mind of every developer, time, ROI, and money are always on the forefront. But to really build trust, developers need to be good neighbors. Here’s how. Related posts: Developers need to to connect with the community, including locals, businesses, and other entities. Ensure your crew adheres to all local construction time restrictions, avoids obstructing […] The post Developers Can Be Good Neighbors, Too! appeared first on Real estate marketing ..read more
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Video: SEO Basics – Everything Your Real Estate Brand Needs to Know
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
SEO helps your website rank higher in search engine results pages. Here are the SEO basics to get your website performing better and in front of your target audience. Highlights: SEO stands for search engine optimization — that much has stayed the same. It refers to techniques that help your website rank higher in search […] The post Video: SEO Basics – Everything Your Real Estate Brand Needs to Know appeared first on Real estate marketing ..read more
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Write it Down: Why You Need a Digital Marketing Strategy
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
Having a documented digital marketing strategy increases brand awareness and provides a starting point for in-depth analytics.  Highlights: A digital marketing strategy should be clearly documented, enabling you to fine-tune and adjust sections — or the entire document — in response to analytics.   From social media channels to blogs, enhanced customer engagement enables real estate brands to open a two-way communication with potential buyers (and renters). A clearly articulated digital marketing strategy […] The post Write it Down: Why You Need a Digital Marketing Strategy appeared first on R ..read more
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Top Real Estate Marketing Trends 2019
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
Here are the top real estate marketing trends for 2019, including video, personalized content, and authenticity. Highlights: The popularity of video is still on the rise. Part of what makes video such an appealing form of content is its shareability, which drives organic traffic. Marketers should use social media platforms to engage with followers through compelling […] The post Top Real Estate Marketing Trends 2019 appeared first on Real estate marketing ..read more
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PPC 101: The Basics of Pay-Per-Click Advertising
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
Discover the power of PPC marketing and how it can be used to get in front of more people without spending a fortune on leads. Highlights: PPC means that you’re not going to spend a fortune to get your luxury property in front of potential renters and buyers. PPC allows you to customize the cost of what […] The post PPC 101: The Basics of Pay-Per-Click Advertising appeared first on Real estate marketing ..read more
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Top 6 Effective Digital Marketing Strategies For 2019
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
As a real estate marketer, you want to be at a competitive advantage. To sell properties faster, here are six digital marketing strategies to get your properties in front of your competitors.  When it comes to real estate marketing, the same concepts apply. Everybody wants to know what the competition is doing differently. To drive sales, you have to look at your performance and […] The post Top 6 Effective Digital Marketing Strategies For 2019 appeared first on Real estate marketing ..read more
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Infographic: Top 3 Social Media Mistakes Real Estate Brands Still Make
Real estate marketing | Digital And Content Marketing For Real Estate
by Katie Russell
4y ago
Social media is a valuable tool for real estate brands, but only if they use it to their best advantage and avoid these three common mistakes.  Highlights:  Social media is one of the most effective ways to increase brand awareness and generate leads.  All social media channels have a differentiating quality that makes them appealing […] The post Infographic: Top 3 Social Media Mistakes Real Estate Brands Still Make appeared first on Real estate marketing ..read more
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