While everyone wants to have an attractive-looking website, achieving this goal is only part of the equation. Your website doesn’t just need to be pretty; it also needs to function strategically as well. When designing a website for a psychiatrist’s office, there are key components that your website should utilize. Keyword research Among the components of a good website strategy, keyword research is one of the most important. When performing keyword research, there are common goals that businesses want to achieve. In the instance of a psychiatrist’s office, goals may include to: Learn how pa ..read more

As a dermatologist, you know all too well that your field is one of the most competitive in all of medicine. You also know all too well that med school didn’t train you to be a marketer, especially with the digital world constantly in a state of flux. Here are 4 marketing ideas for dermatology that can boost your online presence and generate more leads from your website. Use local media This is especially true for those offices in smaller markets. A lot of local newspapers are desperate for content and getting a Q-and-A with a local medical provider is golden for a stringer trying to drum up ..read more

The medical industry has gone through considerable tumult since the advent of the coronavirus pandemic at the outset of 2020. COVID-19 and issues related to it have dominated medical marketing since then. As we move into a new year, the early read on 2022 healthcare marketing trends is that they will gradually continue what the last 2 years have brought. Trend #1: Virtual engagement This starts with virtual care. The pandemic drastically accelerated any previous movement towards conducting healthcare meetings via video conference. With people having gotten a taste of receiving medical care fr ..read more

Is there a place for medical marketing on TikTok? The answer is yes. The video sharing platform is now the seventh-largest social network in the world. Even more impressive than the ranking, though, is the growth. TikTok was the most downloaded app in 2020 and it’s on pace to match that feat in 2021. As to its appropriateness as a venue for medical information, those questions were resoundingly answered in November 2020, when the prestigious Cleveland Clinic started its own TikTok channel. The more pertinent question for doctor’s offices and medical facilities is what type of content to post ..read more

If done correctly, medical marketing on YouTube can be a great way to promote your office or clinic. But what does “done correctly” actually mean? Sure, you’ll make sure your videos have a good aesthetic quality. What about the content? What will make people come to your channel when there are so many choices out there? There are approximately 500 hours’ worth of video uploaded to YouTube every single day. How do you make your videos stand out? We suggest starting by not trying to stand out. The Internet in general is, metaphorically speaking, a very “noisy” place. A lot of verticals are defi ..read more

Voice search is a growing trend that digital marketers must account for with their online strategies. Studies have shown that one-third of the population now uses voice search on a regular basis. It’s estimated that nearly 20 million people do so specifically for healthcare. Given the ease of voice search, it’s likely those numbers will only increase in the years to come. Given all that, how should you, as the marketing point of contact at a medical facility, respond? Know your market The first thing to focus on is understanding the context in which your patients seek you out. If you provide ..read more

There are basic healthcare marketing questions that everyone who works on promoting medical facilities need to be asking. For our purposes, we’ll restrict the conversation to those marketing questions that specifically deal with the digital sphere. What type of website traffic actually matters? Those who run marketing departments will talk to and may even contract with any number of digital consultants who then promptly work on increasing traffic to the website. Reports are generated showing how many more clicks the website is getting. However, what separates the good digital consultant from ..read more

The phrase “social health” is the new buzzword in the healthcare marketing industry. But what is social health? If you run a search on the term, you’ll find topics that pertain directly to medical issues stemming from socialization problems, but in the marketing sense, it means something quite different. Put simply, social health is the way consumers of healthcare services (everybody) engage with each other. This makes social health something marketers need to understand, and, to the extent possible, to measure. Referrals are as important online as they are in the face-to-face world. A recent ..read more

Those that are new to digital marketing can find it overwhelming, especially in an arena like medical care where you are likely to be targeting a local segment of the population. After all, who cares how many hits you can get on an article from a thousand miles away when the person you want to reach is 2 blocks down the street? There are ways to make sure your digital efforts are appropriately targeted, though, and these 4 local healthcare marketing strategies will help you achieve your goals. 1. Emphasize location on your pages Let’s say you’re a medical clinic in the Boston area. Make sure ..read more

The phrase “healthcare marketing” is thrown about a lot. Heck, we even use it here. Have you wondered what the term actually means? What is healthcare marketing—at least compared to marketing for any other industry? There are differences—some significant and some subtle—and they all add up to make healthcare marketing a “thing” in its own right. Laws of supply and demand The biggest difference between healthcare marketing and traditional marketing is the nature of the supply and demand dynamic, the lifeblood of any economic function. Traditional advertising has the goal of not only raising aw ..read more