Your medical practice may have a fantastic web site and beautiful, welcoming signage that says all of the right things. But do those words truly match the experience patients have when they visit your office?  Listen to your patients and their family members when they express a concern. Try to see things through their lens.  Block a day to truly observe the patient experience in your practice from arrival to check-out.  Carefully review your patient surveys, track the results and take the feedback to heart.  Monitor your online reviews and note any common concerns.  ..read more

Does your medical practice have an active blog on your web site? Here are 6 reasons why you should: Attract new patients. Regular blogging keeps your web site current, improving your visibility by improving search engine optimization (SEO). Incorporate key search terms into your blogs for even greater impact.  Stay connected. Writing and posting timely blogs strengthens connections with your patients in between visits, building loyalty and boosting retention. Establish yourself as a thought leader. Blogging on specific topics related to your area of expertise establishes leadership and b ..read more

Medical Marketing Inc. Founder and President Andrea Eliscu was recently interviewed for a Medscape article titled, “You’re Not on a ‘Best Doctor’ List — Does It Matter?” In this piece, she talks about which doctors benefit most from these lists and how to maximize this opportunity to benefit your medical practice. Read the full article.  The post MMI’s Andrea Eliscu Quoted in Medscape Article About “Best Doctor” Lists appeared first on Medical Marketing ..read more

Medical practices turn to us for guidance on where to invest their marketing dollars. While there are certainly a number of essential tactics, the #1 place to start should always be the patient experience. You can have the greatest web site in the world, but if a patient has a negative experience in your office, it loses value. Worse yet, if that patient not only shares their negative experience with family and friends, but also posts it on social media and online review sites, you are even further in the hole.  Customer service matters. And customer service, as we define it, does not mea ..read more

Physician thought leadership can be an inexpensive and highly effective marketing tool for your practice. You may have heard the phrase, “content is king.” Thought leadership is providing timely, relevant educational content that fosters credibility and connection with your practice. Blog articles, videos, e-newsletters and social media are all tools you can use to provide thought leadership.  It is more subtle than what many think of as traditional marketing because thought leadership isn’t about directly promoting you and your practice. It’s about proactively providing the information a ..read more

Your practice web site is one of your most important marketing tools. It is the first place most people go to learn about your practice — whether they are a potential new patient or referral source. As a result, your web site is often their very first impression.   Too often, we see medical practices invest in new web sites and think their work is done. However, the most effective way to ensure your web site is working for you is to keep it fresh and current. So how often do you need to update your site? We’ll divide the answer into two parts: Ongoing Updates Your web site should be upda ..read more

“ID? Insurance card?” Those were the first words robotically uttered to a friend of mine recently at her very first appointment at a large medical practice.  Not, “Good morning, how are you today?” or “Welcome to our practice!”  No eye contact. No warm smile. Just a command.  She felt like a widget on an assembly line rather than a human with real health concerns.  Disconnect — A Common ProblemSadly, this isn’t the only story I’ve heard like this in recent years. Increasingly, I find medical practices, especially as they consolidate and become larger, lack the “connection c ..read more

In its January/February 2021 issue, Orange Appeal magazine named four “Women of the Year,” including Medical Marketing Inc.’s founder and president Andrea Eliscu. This honor recognizes Andrea’ work as the founder of Dueling Dragons, a nonprofit program that uses the sport of dragon boating to form long-term mentoring relationships between Orlando police officers and inner-city youth. Recipients of the Orange Appeal honor were selected for their long-standing commitment to the community. The magazine features an article about Andrea and the Dueling Dragons program on page 51: https://www.orange ..read more

Everyone has an idea of how long a doctor’s appointment should take. And if that expectation is not met, you are faced with an unhappy patient and possibly even a negative online review or losing the patient to another practice.  We have worked with a number of ophthalmology and retina practices over the years who have faced this challenge. The nature of their work can involve multiple diagnostic tests or procedures in one office visit. Some of these require wait time in between to allow for dilation or to evaluate results. A “normal” patient visit may take up to 3 hours — something that ..read more

Today’s patients are accustomed to checking online reviews before making purchases and choosing a healthcare provider is no different.  What are your patients saying about you online?  Whether it is Google or Healthgrades, it is important to regularly monitor and respond to reviews for each of your office locations and individual physicians. Here are a few tips: Make sure all of your online profiles are updated with the most current practice and contact information.  Graciously thank those who take the time to leave positive comments.  Also thank those who express a negati ..read more