The Ease and Importance of Accessible Email Campaigns
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
When given the opportunity to attend the 2017 Greystone.net Healthcare Internet Conference in Austin, I was excited to review the agenda and pick out my schedule for the multi-track event. One session popped out to me as a great opportunity – Boost Your Bottom Line with an Accessible Website presented by Keith Bundy, a digital accessibility consultant for SiteImprove. When asked about the role web accessibility plays in his life, Keith, who was born blind, provided an answer in an interview on SiteImprove that helped illustrate the amazing opportunities offered by a digital revolution so many ..read more
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Transforming CRM Resources into Business Intelligence: 3 Case Studies
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
Today’s healthcare landscape requires looking at business intelligence from a different perspective, and perhaps getting that intelligence from a different source. Traditional CRMs are often nothing more than repositories of customer information that are used solely for list development and campaign execution. However, there are more advanced CRM systems that can do more than just hold data – they can help you make better business decisions. It all starts with the data you feed into your CRM. If you’re able to integrate clinical and financial data, online and call center activity, channel pref ..read more
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2017 HCIC Review: 3 Perspectives
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
Our team was excited to attend the recent 2017 Healthcare Internet Conference in Austin, TX. Since we had team members from so many different departments at this event, we were able to gain additional insights into what was presented and key takeaways. Below are our findings from the perspective of Account Service, Analytics, and Web Development. Tamara Cauton, Account Director One very insightful session focused on content marketing.  While much has been said on the transition to digital as a primary channel, this session dug deep into content strategies and explored the proliferation of ..read more
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Let Your Welcome Email Evolve
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
It’s virtually a given anymore that we should be sending out a welcome email to new patients or new subscribers to online portals we offer. Whether it’s to track where they came from to measure marketing effectiveness, or simply to kick off the relationship, we know it should be done. But what good is a relationship that ends after the first date? Instead of sending just one welcome email, some organizations are now sending a more comprehensive welcome series to new subscribers – and they are reaping the reward. Cheetah Digital reveals in their quarterly email benchmark report, “Brands that ex ..read more
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New Mover Programs: More than Just a Piece of Mail
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
Some things never change. People are always going to move for a variety of reasons. This means they will be on the hunt for a wide variety of services such as which local grocery store they will go to, what school (if they have kids) will they attend, and who will be their doctor. This is a prime opportunity to get through the door to their new home. Now, how we get there has changed over the years. At LionShare, we have been managing New Mover Programs in the healthcare industry since our inception in 1995. Over the last 20 years, we have conducted, analyzed, and tested hundreds of New Mover ..read more
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Overheard at The Summit: 3 Easy CRM Trigger Campaigns
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
Our team was excited to attend The 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX this month. After each conference, we like to sit down for a “debrief” of what we learned, trending topics and key takeaways. During the conference debrief this week, the team brought back many of the usual topics. As we revisited our conversations with healthcare marketers regarding CRM, the one striking theme resonating from all team members was “easy CRM trigger campaigns.” As we continued to share, it became clear that this is one area where marketers are looking for quick-win ideas ..read more
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Back to the Basics – Control Groups 101
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
When asking about a healthcare marketer’s goals in regards to CRM, one of the first priorities we hear is the need to prove Return on Investment (ROI). For those who are new to CRM, we are often asked, “Tell me how you calculate ROI.” Marketing campaigns can be complex, and a great amount of attention, and often dollars, go into making them effective and successful. At the end of a campaign, the client wants to know if the development efforts and thousands of dollars spent were worth it. Measuring success when it comes to marketing campaigns can include many variables, but one of the most help ..read more
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How to Put the Light in Lighthearted During American Heart Month
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
Every February, consumers are typically inundated with hearts whether it’s about Valentine’s Day or American Heart Month. It’s the time of year when we tell the special people in our lives how much we love them, as well as learn about heart attacks and heart disease. With articles informing women that heart disease is the number one killer of their gender and nicknamed the “silent killer”, it can get heavy. But there are ways to keep it lighthearted with your campaigns and messaging while taking important steps in educating the community. For example, the University of Iowa Health Care is hos ..read more
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Nine Considerations When Exploring CRM for Your Organization
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
“By failing to prepare, you are preparing to fail.” Benjamin Franklin Healthcare marketers run the gamut in terms of exposure to CRM. As a result, when the Business Development team at LionShare first interacts with potential partners, they find themselves either educating prospects on the concept of CRM or merely presenting product offerings. However, regardless of our partners’ CRM comfort level, we find one common component exists among successful initiatives. Planning. Simple enough on the surface but given its critical nature, I think it bears repeating. Even before you settle on a part ..read more
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Psychographics: The Crystal Ball of Consumer Behavior
LionShare | Healthcare Data Analytics and Marketing Automation
by LionShare
2y ago
Ever wish you had a crystal ball to predict consumer behavior? Enter psychographics, your personal soothsayer for your consumers’ values, interests, lifestyle, attitudes and opinions. Reaching beyond demographics, psychographics help you understand personal preferences and behaviors. Demographics, of course, has its place in targeting your audience, but when combined with psychographics, you get a complete look at your audience. This means you can be much more targeted with marketing and brand messages that are more personalized and meaningful. Healthcare is very personal; being able to person ..read more
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