There might not be a better place in the fall than the Northeast corner of the US. The cool weather, long and storied history, fresh seafood and amazing foliage make it a sought-after destination. The color of the trees alone drives millions of visitors to the area this time of year and adds billions to New England’s economy. Trees and billions in one sentence. Mind blowing. I headed to Boston in early October for a different reason. Yes, maybe I was secretly swayed by the promise of lobster and cod (I do live in the middle of the country, after all) but my primary reason was to attend the Con ..read more

School’s back in session and so is another edition of the latest Healthcare News Round-Up! Chief Marketing Officer jobs are valuable, strategic positions usually led by healthcare veterans. So why are so many health systems hiring CMOs from the outside the industry? Apple continues to strengthen its health capabilities with the introduction of the new edition of Apple Watch this week and its impressive EKG reader. It’s only a matter of time until your team will be asked to promote the synergy between wearable technology and your service lines. The rise of analytics in healthcare marketing, sp ..read more

As most healthcare marketers can attest, doctors can be a funny bunch to work with sometimes. They are well-educated and highly respected individuals, but they’re also very prideful. They’ve worked hard to accumulate the years of knowledge and training they put into practice every day. Because of this it’s understandable that they may get frustrated when someone who has not gone through the same hurdles they’ve faced in becoming a doctor is promoted or perceived as an equal to them. And that can happen when Advanced Practitioners (NPs, PAs, Nurse Midwives, Nurse Anesthetists, Clinical Nurse Sp ..read more

Driving service line volume is one of the more challenging aspects of healthcare marketing. You want to maximize your reach to potential patients with minimal budget waste, but where do you start? Since 1 in every 20 Google searches is health related, it’s critical that healthcare organizations have a presence in search results. Ideally, your website will show up in three places in search engine results pages for local, healthcare-related queries: in the paid ads, the map pack, and organic listings. There are multiple ways to accomplish this, but one of the quickest ways to start driving quali ..read more

Don’t let the weather fool you. It’s not quite fall yet. But you are just in time for another edition of the latest Healthcare News Round-Up! There are a lot of claims that get thrown around in healthcare marketing campaigns. But the responsibility to verify those claims could be the most important part of the campaign. Does your campaign need a check-up? Everyone wants to make their boss happy. But do you know what the C-Suite expects from you and your marketing team? This article provides some insight. Aesthetic Healthcare Doctors market themselves in many traditional and non-traditional wa ..read more

The rise of bariatric surgeries in the United States has been substantial (228,000 surgeries were performed in 2017, up from 158,000 in 2011). And for good reason. There are significant health and wellness advantages for patients to undergo such a life-altering procedure. And just as the number of patients seeking the surgery grows, so too does the number of surgery centers and health systems setting up shop to accommodate those seeking such a treatment. More patients = more competition. So, whether you’re just starting your service line, or you’re the veteran on the block, how can your organi ..read more

Location, location, location In the healthcare industry, location is everything. Consumers are looking for access points in close proximity to where they live or work. Marketers are looking to limit waste, stretch budgets, and reach receptive audiences. Location data has been a hot topic in the digital space for years now, but the way we leverage that location data is always evolving. You know your patients aren’t traveling hundreds of miles for a checkup or flu shot (if they can help it), so using geography to map the consumer journey of your target audience will help you reach the right peop ..read more

On the surface, social media is relatively simple to use. Most of us have been using some form of social media daily for more than 15 years without ever receiving a tutorial. In fact, as of 2017, 80% of Americans had a social media account. As users, we simply open the app and scroll to see updates from friends, family and various news sources. However, using social media to market a healthcare organization is much more complicated. It’s more than occasionally logging into a social media account and posting updates, blogs or videos, also known as owned or organic content. It’s extremely import ..read more

As a healthcare marketer, you face your fair share of problems on a daily basis. Whether it is keeping budgets aligned with service line goals, finalizing the monthly in-home magazine or just trying to get some table tents printed for the cafeteria, it never stops. But some of the problems you deal with aren’t issues you should be saddled with or that are even within your control. Those problems could range from a rash of bad online PCP reviews to post-acute care patient experiences. Often times when these issues arise, someone in the C-Suite conjures up a solution: “We should put together a c ..read more

Mother Nature seems to have skipped spring (at least here in the Midwest) and gone straight to summer. Don’t make the same mistake by skipping the latest Healthcare News Round-Up! Technology can be a point of differentiation for healthcare marketers as they try to drive service-line volumes. How many of these promising AI applications do you believe you’ll be promoting within the next five years? Nashville is a hotbed for hospitals and healthcare systems, so it’s not a surprise to see the healthcare tech industry take hold of the market. But beat Silicon Valley? That may be a surprise worth k ..read more