Unveiling the 3 Biggest Challenges for Ophthalpreneurs At Ophthalpreneurs 2024, I heard Arthur Cummings and O Kermani reveal what keeps Ophthalpreneurs up at night. See the chart below: Let’s dive into why these are critical and how we can tackle them head-on. Staff Management First place! Finding and keeping the right team takes time and effort. I’ve learned that most ophthalpreneurs would rather suffer a poor performer (for years!) than have a difficult conversation. Without the right crew, everything slows down. Mistakes happen, and customers feel it. These people cost you money. You’l ..read more

Dramatically increase patient throughput through 2024 Let’s dive into why transforming how you attract and nurture your patients could be your game-changer in 2024. Forget the old belief that just getting people through the door is your golden ticket. The real magic happens when you master the art of turning visitors into loyal advocates. We’re talking about a system that doesn’t just draw cold traffic but warms it up and converts it efficiently. ”We call this system for growth the “customer value journey”. This year, make understanding and optimising the customer value journey your key t ..read more

ZERO-COST STRATEGIES: Get your first private patients for FREE Starting a refractive surgery practice with limited funds might sound like climbing Everest barefoot, but hear me out—it’s doable. I’ve helped many surgeons face this challenge, and guess what? They nailed it. Here’s how you can, too. Develop Public Speaking Skills: Become a confident speaker. Offer to talk at local events about vision correction surgery. Share your expertise and position yourself as a trusted expert in your community. Pitch Local Newspapers: Approach your local newspaper and propose writing on topics important ..read more

Facing Price Objections in Refractive Surgery? Transform Your Consultations with These 14 Key Questions! When faced with price objections, it can be tough to showcase just how life-changing refractive surgery can be. But what if I told you that it’s rarely about the money and always about the value the prospective patient places on what they get AFTER the surgery? What if I told you there was a way to let your patients articulate the value themselves? Transforming Perspectives: From Cost to Value When confronted with price objections, it’s a golden opportunity to delve deeper into the value ..read more

Common challenges eye surgeons have when switching to private Transitioning to private practice is a significant move for eye surgeons. It opens up a new world of opportunities, but also brings its unique set of challenges. At LiveseySolar, we are dedicated to helping eye surgeons grow and scale their private practices, so we understand the hurdles you face and are here to guide you through them. 1. Establishing a Strong Brand Identity One of the first hurdles is creating a brand identity that resonates with your target audience. In the public sector, your reputation is often tied to the ins ..read more

“I Don’t Have Time to Grow My Practice” – Sound Familiar? Feeling like there’s never enough time to grow your practice? You’re not alone. One of the most common reasons I hear from cataract and refractive surgeons who aren’t growing is, “I don’t have time.” Yet, this mindset is a major roadblock to achieving the thriving practice you envision. It’s time to ditch this excuse. All it takes is 90 minutes a week, a commitment to change, and the determination to turn time into your most valuable asset. Here’s how: Week 1: Batch Your Work Batch tasks like paperwork and patient consults. Do them al ..read more

Bad Leads? Why Your Conversion Rate is Low and How to Fix It As a practice owner it is incredibly frustrating to spend thousands on advertising without seeing an increase in patient numbers (and, therefore, return on investment). The most obvious solution to the problem could lie in your advertising itself – maybe your ads aren’t shown to enough people, or there just simply aren’t enough leads coming through. But what if you’re consistently hitting your increasing leads and appointment targets, yet your number of patients is standing still – or worse, declining? “These leads are bad! We need ..read more

Is your team holding back your practice? Insights from Practices with High-Output Teams Wondering if your team is the bottleneck to your practice’s growth? You’re not alone. Most practice owners eventually find themselves pondering this question. Typically, the answer falls into one of two buckets: “I’m not sure” or “Yes.” Let’s dive into each. When You’re Not Sure If you’re in the “I’m not sure” camp, gaining clarity is your next move. High-output teams often use the Theory of Constraint to find their bottlenecks. This theory helps you identify and focus on the single most limiting factor—k ..read more

Ready to Double Down on Private or Keep an NHS-Hybrid? The Go-No-Go Decision When Your Practice is Already Hitting £500K I was in Vienna for the ESCRS 2023 conference and a surgeon asked me a killer question: Go private or stick with the NHS part-time now that you’re earning ±£500K from your practice? Well, I’ve thought it over and here are my two cents based on what I’ve seen work for others. Consider Profit Margins: I’ve seen doctors gross a lot, but net a little. How much of that £500,000 is the actual profit? It’s crucial to nail down your financials before making any moves. Chances are ..read more

How testimonial videos can help you acquire more patients 91% of businesses use video as a marketing tool, and 82% of people have been convinced to buy a product or service by watching a video. Videos are powerful and influential. In healthcare marketing, showcasing testimonial videos is an ingenious way to highlight life-changing experiences you have provided your patients. In this blog post, we will cover the key benefits of having a video testimonial on your website and explore whether it can truly attract new patients. Why do testimonial videos matter in healthcare marketing? 1. Authenti ..read more