Steps to Change Address for Online Platforms
J&L Marketing Blog
by Jamil Zabaneh
3d ago
Whenever an individual or business moves, one of the most important things to do is inform everyone of the change of address. For businesses, this extends beyond a national change of address — it also includes changing the information on all of their online platforms. Yet when a company switches locations, they often put off or completely forget to do this latter part because of the research and time involved. Fortunately, this guide is your key and cheat sheet to changing your business’s address on some of the most popular platforms, including Google Maps, Waze, Apple Maps, and more. Google M ..read more
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How to Run an Effective Display Ad Campaign
J&L Marketing Blog
by Zack Shunnarah
1w ago
Imagine creating just one digital graphic or video and sending it to millions of eyes. This is the new reality we live in today, where digital marketers have the potential to reach every person on the planet with a single advertisement. Big companies such as Coca-Cola, Nike, and Facebook are already in the game, and more companies are following suit. This guide will show you how to join them with instructions on designing, implementing, and optimizing your display ad campaigns. What Is Display Advertising? Display advertising is a form of digital advertising that focuses on creating and then s ..read more
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No Device Left Behind: The Power of Cross-Device Marketing
J&L Marketing Blog
by Jamil Zabaneh
2w ago
Cross-device marketing refers to the practice of delivering consistent marketing messages and experiences across multiple devices that consumers use to interact with brands. This includes smartphones, tablets, desktop computers, laptops, smart TVs, and other internet-enabled devices. Aiming to reach consumers seamlessly as they switch between devices throughout their daily activities, cross-device marketing ensures a cohesive brand experience regardless of the device used. This approach recognizes the prevalence of multi-device usage among consumers and aims to deliver targeted and relevant ma ..read more
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Paid Search Keyword Match Types in Google Ads 
J&L Marketing Blog
by Zack Shunnarah
3w ago
In the Google Ads platform, advertisers can work with different paid search keyword match types to enhance campaigns. Each type has advantages and disadvantages, which can be very effective in the right hands. Using a suitable match type can yield higher click rates and/or conversion rates or even avoid duplicate ad servings. In the end, mastering the match types can bring your ROI to a remarkable level. This guide will explain the different keyword match types and how to use each.  Paid Search Keyword Match Types  Three different paid search types are available for use in the Google ..read more
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A Digital Marketer’s Guide to Performance Max Updates 
J&L Marketing Blog
by Jamil Zabaneh
1M ago
Google Ads’ Performance Max Channel is a valuable tool for keeping campaigns on track to deliver optimal results. It’s a goal-based campaign type with placements across all Google Ads inventory — YouTube, Display, Paid Search, Demand Gen, Gmail, and Maps. Performance Max uses Google AI to bring real-time insights into consumer behaviors, devices, and ad context to optimize campaign performance across channels with Smart Bidding.   From new channels to new ad formats, responding to dynamic shifts in the digital landscape has never been more critical — yet challenging — for marketers. Perfo ..read more
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Google Ads Auction Insight Report: Gleaning Data from Competitors
J&L Marketing Blog
by Jamil Zabaneh
1M ago
The Google Ads platform is very competitive, especially for certain keywords. Some competitors are doing better than others and shroud their activities in mystery. What are they excelling in that others are not able to replicate? Instead of guessing, use the Google Ads Auction Insight Report to understand those competitors and gain insights for a successful Google Ads campaign.  The experts at Google Ads have blessed everyone with freshly compiled data on competitive paid search auctions, all compacted into one neat little report. This report can help you get better insights into your own ..read more
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Post-Christmas Customers: Get the Most Out of the Last Days of the Year
J&L Marketing Blog
by Scott Joseph
3M ago
Most companies have a countdown to Christmas, where they try to get the most sales before December 24. However, the National Retail Federation (NRF) states that the holiday shopping season lasts until December 31. Depending on their customer base, some retailers might even be able to take advantage of the first few days of January. It’s understandable that your staff wants to take some time off for the holidays, but you also need to make sure you are making the most of this season. You have the power to get a whole seven extra days of customer engagement and sales if you plan correctly. Use th ..read more
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End the Year Strong, Start the Year Right – Align your Business Goals with Your Marketing Efforts
J&L Marketing Blog
by Scott Joseph
3M ago
One of the most powerful things you can do in your car dealership is align your sales and marketing teams. It’s easy to isolate these departments because they focus on their individual projects and goals. Sales teams often work the floor and meet with customers throughout the day while marketing departments grow increasingly digital. However, sales and marketing go hand-in-hand. When these two departments work together, companies become 67% better at closing deals on average. Marketers nurture leads and deliver them to the sales team. Conversely, if these two teams don’t communicate clearly, m ..read more
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Audit Your Branding in Q1: How to Make Sure You Put Your Best Foot Forward
J&L Marketing Blog
by Jamil Zabaneh
4M ago
The average marketing team juggles four different channels throughout the year. The top channels in 2023 include social media, SEO, email marketing, and content marketing. However, some departments could have more than nine different outlets promoting the business and engaging the customer base. Regardless of your marketing department’s size, you need to ensure each channel is aligned. If the branding is different from one outlet to the next, you could confuse your audiences or have an ineffective presence across the web. The end of the year is a great time to audit your branding. You can make ..read more
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The Back End of Digital Marketing — Unseen Tasks You Need to Allocate Time For
J&L Marketing Blog
by Jamil Zabaneh
4M ago
From an outsider’s perspective, digital marketing seems like a glamorous job. Teams design creative logos, unique taglines, and beautiful graphics to win over potential customers. Their days are spent bouncing ideas around in pitch meetings and watching their campaigns succeed. However, the reality looks starkly different. Digital marketing requires an expansive knowledge of data analytics, finance, and industry-specific software tools. Marketers have to juggle a significant amount of administrative back-end work each week to keep their campaigns running. By the time you see an advertising cam ..read more
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