Unlocking Optimal Results in CTV & Streaming Audio
Force Marketing Blog
by Force Marketing
1M ago
Unlocking Optimal Results in CTV & Streaming Audio: Key Factors for Successful Dealership Campaigns With the continuous expansion of streaming media (CTV & Streaming Audio) at the expense of traditional TV, Cable, and Radio, the opportunities for dealers to elevate their campaigns and achieve maximum results are on the rise. Let’s delve into the crucial elements that set the stage for highly effective campaigns and how leveraging the right audience and inventory strategies can lead to significant market-share gains.  Understanding the efficacy of your audience stack is of paramo ..read more
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Navigating the Era of Streaming Ads: A Guide to Strategic Significance
Force Marketing Blog
by Sammie Howard
2M ago
Navigating the Era of Streaming Ads: A Guide to Strategic Significance In today’s digital age, the landscape of advertising is rapidly evolving, with streaming platforms at the forefront of this transformation. As more viewers shift from traditional TV to on-demand streaming services like Netflix and Amazon Prime, the significance of streaming ads in the advertising sphere has never been more pronounced. In this guide, we unveil the era of streaming ads and highlight their strategic significance, providing insights into their transformative impact on marketing campaigns. Precision Targeting ..read more
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Force Marketing has been named a 2024 Google Premier Partner
Force Marketing Blog
by Sammie Howard
2M ago
PRESS RELEASE Force Marketing has been named a 2024 Google Premier Partner   Atlanta-based marketing and technology company, Force Marketing has achieved 2024 Premier Partner status in the Google Partners program. Force Marketing’s team of experts provides digital marketing for automotive dealers and OEMs across the US and Canada. Explore the full range of offerings on their website. In February, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. Force Marketing has be ..read more
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Force Marketing has been named a 2024 Google Premier Partner
Force Marketing Blog
by Sammie Howard
2M ago
PRESS RELEASE Force Marketing has been named a 2024 Google Premier Partner   Atlanta-based marketing and technology company, Force Marketing has achieved 2024 Premier Partner status in the Google Partners program. Force Marketing’s team of experts provides digital marketing for automotive dealers and OEMs across the US and Canada. Explore the full range of offerings on their website. In February, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. Force Marketing has be ..read more
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EV Marketing for Dealers 
Force Marketing Blog
by Force Marketing
3M ago
HIT PLAY on our video to immerse yourself with REAL EV consumer stats and game-changing marketing concepts. The EV Boom is Real, But Are You Ready? The electric vehicle (EV) revolution is humming with excitement, promising a future paved with cleaner air, quieter streets, and reduced reliance on fossil fuels. Despite the increasing interest, a knowledge gap lingers, hindering widespread adoption. Potential buyers, while intrigued by the sustainability, efficiency, and performance of EVs, find themselves held back by concerns related to range anxiety, charging infrastructure woes, maintenance ..read more
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Breaking News: Force Marketing Unveils Access to Amazon Prime Ads Coming December 1st
Force Marketing Blog
by Sammie Howard
8M ago
*Orders Open on December 1st, 2023* Prepare for a game-changing shift in digital advertising as Force Marketing announces its partnership with Amazon Prime Ads, set to launch in 2024. Gain access to a staggering 115 million monthly viewers in the U.S. with Amazon Prime Ads. Here’s why this partnership is a game changer: 1. Prime Shopping Power: An astonishing 84% of Prime Video households have shopped on Amazon in the last month, demonstrating the unparalleled purchasing influence wielded by this platform’s viewers. 2. Cutting the Cord: In a clear sign of the times, 59% of Prime Video viewers ..read more
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Targeting Trending Audiences for Q4 Marketing: A Winning Strategy for Car Dealerships
Force Marketing Blog
by Force Marketing
8M ago
As the final quarter of the year approaches, car dealerships are gearing up for their Q4 marketing campaigns. This season presents a golden opportunity to boost sales and clear out inventory before the year-end. To maximize their efforts, car dealerships should consider targeting three trending audiences: EV buyers, Model Year End shoppers, and those interested in expiring inventory. EV Buyers: Electric vehicles (EVs) are no longer a niche market. With increasing environmental concerns and advances in technology, EVs have become mainstream. Targeting EV buyers in Q4 can yield significant resul ..read more
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CDP-Centric Strategy: A Key in a Post-Cookie World
Force Marketing Blog
by Force Marketing
1y ago
CDP-Centric Strategy: A Key in a Post-Cookie World The digital advertising industry is going through a significant transformation with the upcoming demise of third-party cookies. This has led many marketers to search for solutions to maintain personalized advertising while ensuring data privacy. One solution to this problem is to adopt a Customer Data Platform (CDP)-centric strategy.  A CDP platform collects, manages, and analyzes customer data from multiple sources to create a unified customer profile. In order to effectively manage this, businesses require a scalable system capable of h ..read more
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The Digital Roadmap to Winning Auto Shoppers: How a Customer Data Platform (CDP) Can Drive Success in the Online Automotive Marketplace
Force Marketing Blog
by Force Marketing
1y ago
The automotive industry has evolved significantly in recent years, with the online marketplace becoming a critical space for auto shoppers. Today’s consumers are increasingly turning to the internet to research, compare, and purchase vehicles. In this digital landscape, automotive businesses need a winning strategy to attract and retain customers, and a Customer Data Platform (CDP) can be the key to success. A CDP is a powerful tool that collects and organizes customer data from various sources, such as websites, mobile apps, and social media, into a centralized database. It provides businesse ..read more
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Stack Your Audience – Increase the Outcome!
Force Marketing Blog
by Force Marketing
1y ago
Our two most effective programs – Recapture and DRIVE – work better together. By combining them, we’ve seen a 58.89% increase in efficiency. This is because audience stacking – the process of combining different audiences – allows you to reach a wider audience and deliver a more personalized and targeted marketing message. ReCapture is a lost shopper capture and marketing automation program. It identifies site visitors who leave without converting and pushes them through our proprietary Audience IQ platform, where actionable marketing data is added and validated using industry-leading sources ..read more
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