For dealerships looking to boost their sales and attract more customers, good vehicle imagery is crucial. We know that the process of photographing vehicles in a comprehensive way can be time-consuming and, oftentimes, tedious. However, with consumers spending more time than ever before researching their next vehicle purchase online, strong professional stock imagery has never been more important. Luckily, this handy guide is your one stop shop for all vehicle photography tips and tricks. Let’s start with why it’s so important. Why is Stock Photography So Important?  1. Visuals sell ..read more

Since Spidersnet began, our ethos has been to consistently deliver excellent service and outstanding products for all of our customers.  We are thrilled to announce that this ethos has paid off in a big way. Our Dealer Management System, Autopromotor, has once again clinched the prestigious Dealer Manager System of the Year award at the Car Dealer Power Awards, for the second consecutive year! The Car Dealer Power Awards are one of the most prestigious awards for the automotive industry’ biggest hitters, with winners voted for by motor dealers around the country. A Management System cr ..read more

Online reviews can make or break a business. For car dealers, Auto Trader, Google and Facebook stand out as three of the most influential. Positive 5-star reviews on these platforms can significantly impact your business’s reputation and, ultimately, increase or decrease your likelihood of making sales. But it can be difficult to know where to start, and importantly, what to do if a bad review comes in. Luckily, we are here to help.  5 Reasons Why Reviews are Useful 1. Build Trust and Credibility A high number of positive reviews signals trust and credibility to potential customers ..read more

Now more than ever, it is important to keep your website looking fresh and up to date. Your website is often the first point of contact for many potential customers, whether they are there to browse or simply find out your opening hours, making it critical to success. Out of date designs, slow loading speeds, or clunky user journeys can make it difficult to retain customers on your site, and therefore convert leads. Redesigning your website might seem like an intimidating task, but it doesn’t have to be. We spoke to one of our clients, Plympton Car Centre, about their experience of goi ..read more

You may not think a blog is the most effective way of boosting traffic to your website. However, in the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) remains a crucial tool for businesses aiming to boost their online visibility. For automotive dealerships, establishing and maintaining a blog can be a game-changer, not only in enhancing SEO but also in significantly increasing sales. Here are 7 reasons why a blog can be your dealership’s secret weapon. 7 Reasons Why a Blog is Great For Your Website   1. Keyword Optimisation A regularly updated blog al ..read more

Google Vehicle Ads are officially here, but maximising their effectiveness will still require some effort. Luckily, we’re here to help. We’re thrilled to be offering Google Vehicle Ads in our marketing packages, so you can benefit from this new advertising opportunity! Explore the world of Google Vehicle Ads and discover what we can do to help you unlock the full potential of this form of advertising. From leveraging Google’s powerful targeting capabilities, to reaching the right audience, we are here to guide you. What are Google Vehicle Ads?  Google Vehicle Ads work similar to other ..read more

We don’t need to tell you that customers aren’t going straight into dealerships on a whim for a wander around the forecourt anymore. As part of a wider pattern of shifting consumer behaviour, people are spending much more time researching their next vehicle online at home, long before they even think about setting foot in a dealership.  Whilst this might seem like something you can do nothing about, there are many ways in which this can actually benefit a dealership, but understanding where and why customers are spending so much time online is the first step to leveraging this for your ..read more

Google Vehicle Ads are officially here, but maximising their effectiveness will still require some effort. Luckily, we’re here to help. We’re thrilled to be offering Google Vehicle Ads in our marketing packages, so you can benefit from this new advertising opportunity! Explore the world of Google Vehicle Ads and discover what we can do to help you unlock the full potential of this form of advertising. From leveraging Google’s powerful targeting capabilities, to reaching the right audience, we are here to guide you. What are Google Vehicle Ads?  Google Vehicle Ads work similar to other ..read more

It’s official! Google Vehicle Ads are coming to the UK! But why is this such a big deal? And how can it help your business? That’s where we come in.  Making sales targets can sometimes feel like an insurmountable task, and in challenging financial times such as these, marketing spend is often the first thing to be reduced. That’s where Google Vehicle Ads can help, which will be launched in the UK very soon. Already live in the US, Canada and Australia, early successes with them has convinced the tech giant to expand the capabilities across the pond, providing UK car dealers with wha ..read more

Did you know that you can add Autopromotor Social to your account yourself, without even having to get in touch with us? One of the great new features of Autopromotor is that we have given you the ability to take managing your account into your own hands, and subscribe or unsubscribe to some of our products yourself!  We know that there are not always the hours in the day to get in touch with your service providers when you want to make a change, so we wanted to make sure you can do what you want, when you want with Autopromotor Social. What’s more, you can get a free trial when you sign ..read more