Can anyone guess what this ‘Apple pebble’ device is for?
9to5Mac » AAPL Company
by Ben Lovejoy
2d ago
We reported last year on an intriguing patent for an ‘Apple pebble’ device, which appeared to be intended as some kind of Vision Pro accessory. Now the company has applied for a new patent on what appears to be another take on the tiny mysterious device … more ..read more
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Apple Location Services vulnerability can enable troop movements to be tracked
9to5Mac » AAPL Company
by Ben Lovejoy
2d ago
Security researchers report that a key element of Apple Location Services contains what they call “a really serious privacy vulnerability” that allowed troop movements to be tracked. The issue could also allow an attacker to work out the location of anyone using a mobile wifi router, such as those in RVs, and travel routers sometimes used by business travellers … more ..read more
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Welcome to the Ultra era, where Apple is making iPhones, MacBooks, and iPads more luxury than ever
9to5Mac » AAPL Company
by Ryan Christoffel
2d ago
There is a trend emerging at Apple, and it’s one that could do serious damage to your Apple Card balance. Apple has long held a reputation for making premium products—both in quality and price. The iPhone is more expensive than most Android phones, the Mac more than your average PC, and so on. Every single major product Apple sells is pricier than the bulk of its competitors. Yet the company is still wildly successful, regardless. Now, based on recent trends and new reporting, it seems that Apple plans to test its customers’ loyalty by offering even higher cost, super-premium versions of near ..read more
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Apple may soon have to allow third-party app stores in Japan too
9to5Mac » AAPL Company
by Ben Lovejoy
3d ago
After European legislation forced Apple to allow third-party app stores across 27 countries, Japan is planning to introduce a similar legal requirement. The antitrust legislation is currently being debated in the Japanese parliament, but is expected to be approved by the end of June … more ..read more
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Apple hires Cynthia Bowman as new VP of diversity
9to5Mac » AAPL Company
by Filipe Espósito
4d ago
Apple this week announced the hiring of Cynthia Bowman, a banking veteran, as its new Vice President of Inclusion and Diversity. She’s taking over the role from Barbara Whye, who joined the company in 2021 after leaving Intel. more ..read more
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Xiaomi clones controversial Apple Crush ad, with one major change
9to5Mac » AAPL Company
by Ben Lovejoy
4d ago
The Apple Crush ad missed so badly that the company cancelled its planned TV slots and issued a public apology. That seemed to mostly make the issue go away, but Xiaomi seems determined to try to use the publicity to its own advantage. The Chinese smartphone maker – which has in the past cloned everything from the iPad to Steve Job’s trademark jeans and turtleneck shirts – has now cloned the Crush ad, with one crucial difference … more ..read more
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‘Microsoft’s MacBook Air’ is more like a MacBook Pro
9to5Mac » AAPL Company
by Ben Lovejoy
5d ago
Two new laptops announced yesterday are being touted as “Microsoft’s MacBook Air,” with the company claiming that they offer similar performance to the M3 MacBook Air, with even greater battery life. But commentators have been quick to point out that this isn’t a like-for-like comparison. A key feature of the MacBook Air is it achieves its impressive performance without the need for cooling fans, so a fairer comparison would be with the MacBook Pro … more ..read more
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Apple fights $2B antitrust fine over Spotify complaint, challenging EU in court
9to5Mac » AAPL Company
by Ben Lovejoy
5d ago
Apple said back in March that it would appeal the $2B antitrust fine levied against it by the EU in respect of a complaint made by Spotify, and it is now reported to have filed its lawsuit. It’s the latest example of the iPhone maker taking an aggressive stance against competition law on both sides of the Atlantic … more ..read more
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IPhone should be rebranded, says the man behind the i prefix
9to5Mac » AAPL Company
by Ben Lovejoy
6d ago
The man responsible for the i prefix in Apple products says that the convention is now meaningless, and that the iPhone should be rebranded. That would see a change of name for the iPhone, iPad, and iMac – a transition which Apple accidentally began back in 2007 … more ..read more
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Apple heavily discounting iPhones in China – up to $318 off
9to5Mac » AAPL Company
by Ben Lovejoy
6d ago
With Chinese brand Huawei having risen from the ashes, a new report describes Apple heavily discounting iPhones in the country, offering up to $318 off the iPhone 15 Pro Max as it seeks to compete. The latest round of discounts are much higher than those offered back in February, and really throws into contrast the US offer of slightly better trade-in values on older phones … more ..read more
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