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9to5Mac » AAPL Company
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9to5Mac is a daily Apple news site. We cover everything about Apple Inc. and the personalities that surround the industry. News and reviews for Apple products, apps, and rumors. We provide breaking coverage for the iPhone, iPad, and all things Mac!
9to5Mac » AAPL Company
14h ago
Apple’s iPhone market in China continues to be a struggle, according to a new research report. The company has lost market share and fallen out of the top five vendors.
But there are two things analysts believe could reverse the trend and lead to fresh success for Apple: AI and foldables.
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9to5Mac » AAPL Company
14h ago
Apple has cut iPhone prices in India, following a recent decision by the government to reduce import taxes on smartphones.
The price cuts include the iPhone 15 Pro and Pro Max models, the first time Apple has ever reduced the prices of current premium models in the country …
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9to5Mac » AAPL Company
23h ago
One of the features Apple announced for iOS 18 at WWDC was Emergency SOS Live Video – a way to share live or recorded video with 911 operators so they can get a better sense of what’s happening on the scene.
Two of the companies that provide connectivity to 911 services say they will be supporting the feature from this fall …
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9to5Mac » AAPL Company
23h ago
A new Apple research lab is about to open in China, focusing on boosting the quality and reliability of iPhone, iPad, and Apple Vision products.
The company chose the city of Shenzhen because many of its suppliers are based there, and it will be working closely with them to test new materials and production techniques …
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9to5Mac » AAPL Company
2d ago
The Information yesterday carried a report focusing on Apple’s work on a foldable iPhone, but it also included a reference to an iPhone 17 feature which could be a big deal for photographers.
The piece suggested that at least one model will, for the first time, include a variable aperture, allowing better control over depth of field …
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9to5Mac » AAPL Company
3d ago
The Apple CSAM controversy doesn’t appear to be going away, as a British children’s charity accused the company of under-reporting incidents on its platforms.
However, the report appears to be based at least in part on a failure to understand how end-to-end encryption works …
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9to5Mac » AAPL Company
1w ago
Apple said last month that it would be withholding its upcoming AI features from EU countries, and now Meta has followed suit, and for exactly the same reason.
The iPhone maker cited “regulatory uncertainties” in the bloc, and Meta has given the same explanation for its own decision to hold back future AI models …
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9to5Mac » AAPL Company
1w ago
Earlier this week, an investigation detailed that Apple and other tech giants had used YouTube subtitles to train their AI models. This included over 170,000 videos from the likes of MKBHD, Mr. Beast, and more. Apple then used this dataset to train its open-source OpenELM models, which were released back in April.
Apple has now confirmed to 9to5Mac, however, that OpenELM doesn’t power any of its AI or machine learning features – including Apple Intelligence.
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9to5Mac » AAPL Company
1w ago
Ming-Chi Kuo reports that Apple has once again delayed its plans to use new resin-coated copper (RCC) components in the iPhone. This change, which would save internal space for the iPhone, was originally rumored to occur with the iPhone 16, then delayed to the iPhone 17, and now delayed again.
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9to5Mac » AAPL Company
1w ago
A number of tech giants, including Apple, trained AI models on YouTube videos without the consent of the creators, according to a new report today.
They did this by using subtitle files downloaded by a third party from more than 170,000 videos. Creators affected include tech reviewer Marquees Brownlee (MKBHD), MrBeast, PewDiePie, Stephen Colbert, John Oliver, and Jimmy Kimmel …
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