In every sector and industry, businesses are growing more and more aware of the impact they have on our planet – and digital marketing, and website hosting, is no different. As a web design and digital marketing agency, Cognique want to do our bit to protect the planet and reduce our carbon footprint. Using green website hosting provider Krystal is one of the ways we’re going about this. What is green website hosting? Green website hosting (also known as green hosting) is, put simply, website hosting that’s kinder to the environment. These days, the internet is so prevalent in our everyday liv ..read more

You might have noticed that Cognique is looking a little different. The fact is, a lot has changed at Cognique since we opened our doors back in 2003 and we thought it was about time our brand reflected that. From our brand identity, to our tone of voice, to our entire website, our rebrand has been a carefully considered process injected with creativity, aspiration, and passion. It’s been a lengthy endeavour and months in the making – but the results have been worth the wait. A rebrand driven by ambition On the subject of what drove the decision to rebrand, our MD Nige said: “It was long overd ..read more

Done well, Google responsive search ads can capture the attention of and convert your online customers. In the ever-changing world of digital marketing, businesses must adapt their strategies and create ads that not only resonate with users but also adapt seamlessly to different devices. Here are our 7 tips on how to create engaging, conversion-oriented Google responsive search ads that will help you gain the upper hand over the online competition. 1. Understand the essentials of responsive ads Responsive Google search ads are dynamic and adapt to fit the available ad space. By providing multi ..read more

It’s a question that we’re asked a lot and the answer is unequivocally ‘yes!’. 40,000 Google search queries every second. 3.5 billion searches per day. 1.2 trillion searches per year worldwide. Now, that’s some impressive stats. But amongst all the results, the question we’re going to answer in this blog is, do people click on Google Ads? The short answer is… yes. In fact, 63% of people have clicked on a Google Ad, according to Global Search Network… …and 92.26% of global searches take place on Google. Pretty impressive if you ask us and a testament to the power and trust that people place i ..read more

In 2022, Smart Shopping was phased out and replaced by Google Performance Max campaigns. Understandably, businesses had plenty of questions about Performance Max, how it differs from Smart Shopping and, most importantly, what were the additional benefits of using it. Read on for our insights into Performance Max and the benefits it can offer your digital marketing strategy and your business. What is Performance Max? Performance Max, also known as ‘PMax’, is Google’s Smart Shopping ‘upgrade’. Promoted as a new, goal-based campaign type it gives digital advertisers access to their entire Google ..read more

Are you considering investing in content marketing? The content marketing statistics and facts below are from marketing-industry resources and may be useful if you’re starting to build a business case for content as well as educating your key stakeholders on the value of content marketing. 82% of marketers are actively investing in content marketing 40% of B2B marketers have a documented content marketing strategy, with an additional 33% using content marketing but not documenting their approach Video was the primary form of content being created in 2023 (50%), images (47%) and blogs (33 ..read more

  The UK’s economy has encountered persistent challenges since the pandemic, intensifying worries for businesses amid uncertainties in the economic landscape, further exacerbated by increases in living costs, material expenses, and the ongoing repercussions of Brexit. However, there are ways to help your business prepare for whatever is around the corner and completing a full marketing audit (assessing all marketing activity, benchmarking effectiveness and developing new strategies), is a sensible place to start.  What is a digital marketing audit? A marketing audit is an in depth an ..read more

Are you considering investing in content marketing? The content marketing statistics and facts below are from marketing-industry resources and may be useful if you’re starting to build a business case for content as well as educating your key stakeholders on the value of content marketing. 82% of marketers are actively investing in content marketing 40% of B2B marketers have a documented content marketing strategy, with an additional 33% using content marketing but not documenting their approach Video was the primary form of content being created in 2023 (50%), images (47%) and blogs (33 ..read more

Unfortunately, not all marketing activity is successful and in our experience, there are several core reasons why marketing strategies fail: 1. No clear objectives A marketing strategy would normally align with and support your business goals. If your marketing strategy doesn’t have clear objectives (or goals), you’ll find it challenging to measure its success. Start with the end in mind and make sure you’re clear about what you want to achieve from any marketing activity. 2. Poor research and planning Thorough market research will give you a valuable understanding of your target audience, tar ..read more

What is often the first thing you do when checking out a new business online? You Google it. Businesses make themselves visible online using targeted ads and SEO, and by setting up and optimising a Google Business Profile. But what is this and how is it optimised? What is a Google Business Profile? Google Business Profile is a tool that allows you to create a free Profile for your company on Google. Once created, you can amend and optimise this Business Profile to better attract people to your business both online and in person. From appearing in local search results for your area, to the ..read more