In today’s digital landscape, it’s never been more important to build a brand that reflects your hotel to the public in an appealing, stand-out way.   But first, you need to understand what makes a brand distinctive, what you need to do to stand out, and what makes for a great hospitality brand.   At Umi, we’ve compiled a list of tips to help you on your way: 1. Defining Your Brand  Firstly, you need to understand what a brand is.   At Umi, we believe a brand is far more than your name or logo. It encompasses your product or service, from the personality and values of your ..read more

Are you looking for ways to increase your direct bookings?   Online travel agents (OTAs) seem to take up a lot of space on Google and, with seemingly brilliant deals, it can be hard to attract guests to book directly — which can have a negative impact on your revenue!   So, what’s the solution?   In this blog, we’re exploring how you can boost your direct bookings, and eliminate your guests’ use of OTAs: 1. Make Booking Easy  When a user clicks onto your website, they’re looking for a clear and concise booking experience, and quick, easy access to the information they need ..read more

Hotels can utilise remarketing campaigns to encourage previous guests to book return stays. These remarketing campaigns can be created in conjunction with the 12 month email marketing campaign that is sent to your email list. Every time you send out an offer to your database, you can use a remarketing campaign to improve your chances of a conversion. How can a hotel use a remarketing campaign together with an email marketing campaign that aims to get previous guests to rebook Hotels face stiff competition in the hospitality industry, which makes it essential for them to employ marketing strate ..read more

In today’s digital landscape, protecting your brand online is more important than ever. A brand protection digital ad campaign is a type of online advertising that helps to protect a hotel’s brand by preventing competitors, counterfeiters, or other unauthorised entities from using the hotel’s trademarked name or image to mislead potential customers. In this blog post, we’ll explore what a brand protection digital ad campaign is and give examples of how a hotel might implement one. What is a Brand Protection Digital Ad Campaign? A brand protection digital ad campaign is an online advertising ca ..read more

What a remarketing campaign is and how hotels can use it to increase direct bookings? In today’s digital age, it’s not enough for hotels to simply have a website and hope that potential guests will book a stay. With so many options available, hotels need to employ digital marketing strategies to stand out from the competition and increase direct bookings. One such strategy is a remarketing campaign, which can help hotels to re-engage previous website visitors and encourage them to make a direct booking. In this blog post, we’ll explore what a remarketing campaign is and how hotels can use it t ..read more

How to target potential guests who are looking to stay in your area with digital ads In today’s digital age, hotels must have an online presence to attract and engage potential guests. One of the most effective ways to do this is through digital advertising campaigns that target specific demographics, behaviours, and preferences. In this blog post, we’ll provide a step-by-step guide on how a hotel can create a digital ads campaign that targets potential guests searching for hotels in their local area and hotels near attractions, activities, and experiences in their local area. Step 1: Determin ..read more

Brand Awareness In today’s highly competitive digital landscape, building brand awareness is essential for any business, and hotels are no exception. One way to increase brand awareness is through a digital ad campaign. In this blog post, we’ll explore what a brand awareness digital ad campaign is and give examples of how a hotel might implement one.   Looking to increase your brand awareness? Try our checklist! Download Now   What is a Brand Awareness Digital Ad Campaign? A brand awareness digital ad campaign is a type of online advertising that aims to increase the visibility an ..read more

Once you have worked hard to prise your guest away from the OTA and they have had a wonderful stay at your hotel, you will want to find ways of encouraging them to come back and stay again sometime in the near future. Encouraging guests who have already had a wonderful experience at your hotel to return, can be much easier than guests who have no knowledge of you. This is why your email list is extremely powerful.   In this phase of the Direct Booking Strategy we will look at: Different content ideas to include in a content strategy for your email marketing campaigns over a 12 month peri ..read more

Direct Experience Network Previously, we established a scenario where potential guests were visiting your website after shortlisting your hotel from an OTA. In this scenario, the potential guest was quickly checking that your hotel was legitimate and met their expectations, then to return to the OTA website to finalise their booking. Our aim was to encourage the visitor to book directly with you by making sure they were aware of your compelling Direct Booking Offer. In this phase of the strategy, we are going to outline a scenario that is much earlier in the customer’s booking journey, before ..read more

Much is changing in the way hotels advertise in the digital sphere. Whether it be launching on new platforms that brands previously had not considered, to the adoption of new technology pushed by Google, there is a dizzying array of advertising options available at present for hotels. Whilst campaigns are becoming more complex in their targeting, aided by new user-centric data that GA4 generates, the key features of an effective and successful hotel ad remain relatively unchanged; appealing visuals, creative storytelling, and provocative ad copy that includes a direct call to action.  In ..read more