The reported surge in enquiries for will writing has seen a significant decline in the past couple of weeks as the UK is beginning to move toward the next phase of the Coronavirus crisis. Many businesses reported a surge in enquiries early in the outbreak Figures provided to Today’s Wills & Probate show that searches for online will enquiries have fallen by 40% over the past 3 weeks following the initial spike in April. The figures have been released by online pay per click management experts Internet Marketing Team who have tracked the market for the duration of the outbreak. The sector h ..read more

Levelling the legal services playing field We have never before seen a time when so many consumers are looking for professional legal services. A YouGov consumer survey cited “quality of legal advice” to be the most important factor (87% of consumers) when choosing a legal services provider. Aside from cost, “ease of obtaining legal services” was important to 86% of those surveyed; 85% asked for “experience and qualifications,” and 70% wanted “local offices” and/or “face to face” contact. Interestingly a well-known brand only came in at 40%… showing that independent lawyers can compete with th ..read more

Cutting costs without cutting opportunity Businesses up and down the country are looking at the current situation and considering where they can most effectively cut costs. Given the reduction in demand for many products and services, there is clearly an opportunity to reduce overheads amongst the “doers.” Mid-tier management and admin functions are often hacked at in trying circumstances. One of the first things a business tends do in a crisis is reduce, and sometimes remove entirely, their spend on sales and marketing. If there is no business to be won, then why go after it? But there is alw ..read more

The WHY Content marketing is the art of communicating with your potential customers without directly selling to them. Through using content marketing you should be striving to positively change and enhance your customer’s behaviour toward your company. By providing consumers with topical news pieces and informative articles, they’re much more likely to be encouraged to use your services if assured that you’re the best to advise them. For providers of legal services in particular, demystifying legal services can help to demonstrate your expertise. As well as being of informative value, legal co ..read more

Recently, Google introduced a new update to its search ranking system, the latest since releasing RankBrain almost 5 years ago. The update involves language processing technology called BERT, which gives Google a more nuanced understanding of a searcher’s intent and can evaluate the way words in a search query associate with each other. So what is BERT? BERT stands for Bidirectional Encoder Representations from Transformers. In short, it can help computers understand human language better, allowing a search query to be answered more correlated, finding more useful information. BERT In more dep ..read more

Everything is online nowadays, and as people spend more and more time glued to their digital devices, capturing their attention on this channel is more beneficial than sending a leaflet through the post. eNewsletters could help you bridge that communication gap, ensuring you stay at the forefront of client’s minds. This works extremely well if they ever need to refer your services to a friend or family member. eNewsletters are quick wins, and can be used to great effect, because they’re simple. When used properly they can increase sales, generate new customers and help with customer retention ..read more

30 years ago, the go to place to look for services would be the yellow pages or local phone book. How times have changed. After the introduction of the internet, and then the explosion of smart phones, people are able to search on the internet for anything at any time, paving the way for that saying “I’ll Google it”. Add onto that the introduction of virtual assistants (like Amazon’s Alexa), which enables people to order items and services they want purely by speaking commands, goes to show that if you want to get anywhere in business in the 21st Century, being online is a must. One of the fir ..read more

Trustpilot have teamed up with our partner Today’s Conveyancer to bring you an insightful webinar on how to make your website your hardest working employee. Conveyancing is in the midst of a digital revolution. From Land Registry’s Digital Street through to eSigning mortgage documents, the way conveyancers do business is changing rapidly. It has never been more important to start investing in your website and digital presence. Today’s consumers are savvy and digital, and they’re demanding better online experiences. In fact, 59% of all consumers consult search engines before making a service-le ..read more

Our partner, Lawyer Checker, now offers Cyber Essentials certification to safeguard law firms and their clients from cyber criminals. Cyber Essentials Certification: Is a government created scheme Helps firms protect against 80% of common cyber attacks Is a quick and easy process Can be achieved in as little as 2 days  Costs only £350 plus VAT!  To get started, click here to register “Slater Heelis wanted to show their clients that we take Cyber Security seriously, that’s why we decided to go for the Cyber Security Accreditation. The team at Lawyer Checker were excellent making the whole ..read more