London Packaging Week Innovation Awards open for entries The inaugural LPW Innovation Awards aim to celebrate UK market disruptors and their transformative pursuits. Organisers Easyfairs launched the London Packaging Week Innovation Awards today, seeking to highlight the businesses that use innovation to shape the packaging landscape. Over the next three months, companies will be able to apply for their innovative products to be judged by a dedicated jury comprising some of the leading lights in the world of packaging design and innovation and representatives of some of the biggest g ..read more

We get it. As an in-house marketing team, you’re under pressure to deliver tangible results, justify budgets, and demonstrate a clear return on investment. Our dynamic and diverse team comes from all walks of life and perspectives, and many from B2B in-house marketing teams. We know the pressures that our clients are under, because we’ve been there. It’s because of this that we know there’s no room for fluff. As a comprehensive end-to-end marketing partner, we collect many different kinds of comms data as part of our KPIs, but we also know how to be judicious. Flashy overengineered reports loo ..read more

Following the UK Government’s newly announced budget, which will see an investment injection of £360 million in British manufacturing and R&D, PHD Marketing comments that the decision reflects the innovation and strength of the UK packaging industry.  Employing more than 85,000 people across the country, the UK packaging industry is set to benefit from increased investment to support fostering innovation and sustainability within the UK’s manufacturing landscape.  Andy Dickens, Account Director at PHD Marketing, explains: “Allocating £360 million towards bolstering British manufa ..read more

As the curtains draw on another successful edition of the Packaging Innovations and Empack exhibition, Joanna Stephenson, panellist and Managing Director of PHD Marketing, believes the UK packaging industry has cause to celebrate. Held 21-22 February at the Birmingham NEC, the 2024 event saw record footfall and showcased a remarkable array of design, material, and format innovations from packaging businesses, tailored to meet the needs of today’s brands and consumers. The event, hosted by Easyfairs, serves as a specialist space for packaging designers, developers, buyers, and suppliers to conn ..read more

While other marketing mediums have come and gone, email marketing has remained high on the agenda and particularly in B2B terms is still an effective way of reaching an engaged target audience.   We have previously shared seven of our top tips for stopping prospects in their tracks and cutting through the email marketing static – click here to read more – but how can brands take their digital comms to that next level of success? Plus, where does a full-service partner like PHD Marketing fit into the equation?  Like all modern-day digital media, it’s a question of understanding y ..read more

From the largest multinational business to independent challenger brands, every business has a unique perspective to share.     When we think about Tone of Voice in branding, we almost instinctively think of B2C marketing, translating a brand story to consumers that are awash with products and services to choose from – and B2B marketing shares many important parallels.     Finding and sharpening your brand’s Tone of Voice is a crucial aspect of standing out and building a meaningful connection with prospects and leads, no matter the industry.     La ..read more

PHD Marketing is thrilled to announce the successful 2023 launch of its annual charity initiative, Operation Rudolph.     Supporting the incredible work of charity partner, DMRC Benevolent Fund, PHD Marketing has called on its generous clients, suppliers and partners to help provide festive gift bags to injured servicemen and women of the armed forces.     Donations, including sweet treats, socks, toiletries and games, are collected at PHD Marketing headquarters before reaching DMRC’s Stanford Hall rehabilitation centre – all in time for Christmas.    On ..read more

The European Commission’s proposal for the Green Claims Directive is laying the groundwork for major packaging industry change. To guide printers and packaging manufacturers through the new regulations, B2B marketing communications specialist PHD Marketing has shared its insights and top tips for success. Designed to counter greenwashing and enhance consumer trust, the proposal imposes strict requirements on businesses operating in the European Union. Under these rules, substantiating environmental claims using life cycle assessment, accurate communication, and external verification will becom ..read more

As B2B marketing teams know, if you’re not moving forwards, you’re going backwards.   It’s vital that companies and brands are able to find their voice and communicate effectively across the market, but the most effective channels and techniques to do that are ever shifting. Staying one step ahead of the market – and the competition – can be a difficult task for even the most seasoned teams.  At PHD Marketing, we thrive on helping our clients achieve success by cutting through the noise, reaching relevant industry media and prospective clients with timely, relevant messaging. As ..read more

Clasado is collaborating with esteemed scientists through a newly established scientific advisory board to further develop the future role of prebiotics within medical nutrition. This strategic initiative highlights Clasado’s commitment to driving scientific advancements in the health and nutrition industry through microbiome modulation. Notably, this represents a step forward in the exploration and utilisation of prebiotics as part of dietary health interventions. The collaboration consists of Clasado members Per Rehné (CEO), Dr Frederic Narbel (VP of Sales B2B) and Dr Lucien Harthoorn (R& ..read more