The Top Social Media Campaigns of 2022
Pick and Mix Marketing
by PicknMix
1y ago
Social media campaigns are notorious for their potential to reach large audiences in a low-cost, impactful, and effective way. With billions of people now on social platforms, and this number continuing to increase day after day – there is truly no better way to position your business within the public eye. Think to yourself, how many of the following campaigns have you heard of?   Spotify Wrapped Image Credit: Spotify In 2021, Spotify launched its 2021 ‘Wrapped’ campaign, Instagram stories across the glove were flooded with users sharing their unique top artist overviews. As part of th ..read more
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Our Social Media Forecast for October
Pick and Mix Marketing
by PicknMix
1y ago
Overnight we’ve gone from soaring heat to shivering indoors with bed socks on and leaves dropping off the trees. The nights grow darker as each hour passes and spooky season draws nearer, and social media updates are few and far between. A lot has happened in the online world and we’re expecting to see the veil of updates grow incredibly thin, but we won’t terrorise you too much with antici…pation… Let’s dive into past updates and our social media premonitions for October.   YouTube Encouraging commitment through monetisation Image Source: YouTube YouTube continues to be the world’s top ..read more
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How to Go Viral on Social Media
Pick and Mix Marketing
by PicknMix
1y ago
Going viral on social media has become quite the convoluted topic over the years – is there a science to internet stardom? Whether you’re a marketer or the occasional poster, you might be interested to know how the viral effect comes about. According to psychological theory, content that feels novel or that fills information gaps may trigger the release of dopamine in the brain. Emotional triggers are important in creating viral content – information that touches the right emotions like excitement, surprise or nostalgia can also create a viral effect.   The Psychological Factors of Going ..read more
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5 Reasons Why Your Call to Action is Key
Pick and Mix Marketing
by PicknMix
1y ago
A strategic call to action (CTA) is a marketing tool that is implemented within a piece of content, such as social media posts, imagery, blogs, or a button, to prompt your audience to perform the indicated action.   Common examples include: Follow me Sign up Read more Claim your exclusive discount Download your free resource Buy now   Without a clear CTA, your audience may not truly understand what benefit it is getting from reading your content and its purpose. An effective CTA will draw attention and keep your audience interested, which will then guide them to your goal, be it si ..read more
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Our September Social Media Forecast
Pick and Mix Marketing
by PicknMix
1y ago
It seems like updates are coming in thick and fast for all social platforms, from additional Snap Map options to increased user accessibility. September certainly isn’t slowing down, with our social media forecast predicting high chances of eCommerce integration with a spot of monetisation opportunities for creators.   Facebook An Uncertain Future for the Metaverse Image Credit: TechCrunch Earlier this month, Mark Zuckerberg posted a Metaverse selfie alongside popular landmarks including the Eiffel Tower. It was hoped that this image would showcase the exciting development of the Metave ..read more
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Small Businesses Smashing Instagram
Pick and Mix Marketing
by PicknMix
1y ago
At just 12 years old, Instagram has become one of the leading social media platforms focussing on image-based content – sitting at over 2 billion active monthly users! Brand engagement on Instagram is significantly higher than Facebook and even more than Twitter. Think to yourself, how many new brands have you discovered through Instagram? How many times have you seen a clothing post on Instagram and wanted to buy them before you even realised it’s an ad? That is the power of Instagram.   Who is doing Instagram right? Etsy Image credit: Instagram With over 2.9 million followers, Etsy ..read more
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How Ryanair Reached Millions On Social Media
Pick and Mix Marketing
by PicknMix
1y ago
Ryanair has garnered mainstream media attention with its tongue-in-cheek social media presence, proving that commercial companies can still succeed when dropping corporate tones from their marketing. Noticing that TikTok has been a rising star over the past year, the airline has utilised capitalised on this by hopping on quick trends that garner the views of millions. With effective strategies such as engaging with other companies and relatable and shareable content – which is humorous and original – Ryanair is building upon its identity and becoming one of Gen Z’s favourite accounts. Relatabi ..read more
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What is SEO and Why is it Important?
Pick and Mix Marketing
by PicknMix
1y ago
By existing in the online world, you’ve probably heard about SEO and people blabbing on about why it’s so important. But we’re here to tell that it really is. If you want your business to boom online, then you need to have a firm understanding of SEO and use it to get Google to like you.   What is SEO? SEO – or Search Engine Optimisation – involves steps that you can take to make your website more visible on search engines, which can increase traffic and convert users into customers. It’s an incredibly valuable tool that you can use to establish your brand as a reputable source that consi ..read more
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Our Social Media Forecast for August
Pick and Mix Marketing
by PicknMix
1y ago
From improving the user experience to encouraging more users to monetise, our social media forecast for August delves into what you can expect from socials next month.   Facebook More Monetisation Image source: Meta Meta has been searching for new ways to help creators on its platform to earn money, one example being by adding exclusive content options for paying subscribers. Other platforms, such as TikTok and YouTube, have added subscriber-only options allowing creators to provide exclusive content for their communities.   SME Support To support growing businesses, Meta has annou ..read more
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Small Business Guide To Supporting Charities
Pick and Mix Marketing
by PicknMix
1y ago
With the rise of conscious consumerism, many businesses now work in a way that meets the moral and social demands of their clients. By supporting charities, businesses can boost their reputation, and achieve the feel-good factor that is another benefit of helping others.    Charities have suffered from funding cuts over the last couple of years, exacerbated by the COVID-19 pandemic, for example, World Vision UK reported that their income had fallen by almost a quarter as a result of government cuts.  Therefore, charities are relying increasingly on the kind donations and fundrai ..read more
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