Your brand colours will undoubtedly play a role in the colours you choose for your printed brochure. But you shouldn’t feel limited or restricted by your existing business palette. It’s intrinsically part of your brand, so assuming you have the correct colour that represents your company’s values then these colours must follow through with the colour choices you make when designing your brochure.  There’s a whole spectrum of colours out there that you could incorporate into the design of your brochure, but it won’t work if these colours don’t represent your brand. Colours should complemen ..read more

Printed brochures can bring many benefits to businesses, including greater visibility, improved brand awareness, growing customer engagement, and more. But, when carefully designed, brochures can be even more powerful. In fact, there are three notoriously difficult-to-achieve business benefits the ultimate printed brochure can help you unlock: Can A Printed Brochure Generate Leads? While businesses are often invested in engaging with larger pools of potential leads, the problem is that the quality of those leads can vary significantly. In some bases, businesses are wasting time and resources n ..read more

Perhaps the most important aspect to think about before designing your printed brochure is the style and format that it will be printed and bound in. These are much bigger considerations than you may think. Size and binding aren’t just practicalities; they can have a significant impact on the look, feel, affordability, and longevity of your printed brochure. They may also influence the design elements you can deploy to make your finished brochure stand out, with the smaller dimensions of an A6 brochure for example ruling out large amounts of white space or large showcase images – something tha ..read more

Brochures are business essentials. Most of us are clear about that. What isn’t always so clear, however, is what type of brochure will have the biggest impact on our audience – not just in terms of the brochure design and layout of the brochure but, its delivered format. What’s Better: Printed or Online Brochure? Today’s organisations are constantly being told just how vital it is to embrace digital transformation. This means that an increasing percentage of promotional budgets are being allocated to digital marketing channels, rather than offline tools. It makes sense, especially at a time wh ..read more

It goes without saying that it’s important that your brochure is well-written and readable, ensuring you deliver the right message, and that your message is easily absorbed by your audience. That’s a given. But there is much more to consider here, too. The truth is that even the most eloquent of brochures will fail to achieve its goals if the content isn’t supported by a strong design that delivers a memorable and favourable reader experience. ● Budgeting For Your Printed Brochure It’s natural to want to design your brochure around your text, your images, and your brand. But in reality, it doe ..read more

Brochures are business essentials. Most of us are clear about that. What isn’t always so clear, however, is what type of brochure will have the biggest impact on our audience – not just in terms of the brochure design and layout of the brochure but, its format. The Digital Revolution Today’s organisations are constantly being told just how vital it is to embrace digital transformation. This means that an increasing percentage of promotional budgets are being allocated to digital marketing channels, rather than offline tools. It makes sense, especially at a time when more digital media is being ..read more

The global health crisis has undoubtedly had a significant effect on practically every aspect of peoples daily routines both life and death. It has changed how people work, how people learn, how people socialise, and how people grieve and mourn the loss of their loved ones. One of the biggest changes that’s taking place in response to the COVID-19 outbreak is the temporary shift to digital. Today, many are working remotely from home, communicating online, and even attending online funerals and virtual wakes. It’s not surprisingly, invitations to watch online funerals has seen funeral announcem ..read more

Have you ever read a brochure and kept thinking about the content even after you’d closed the pages? Perhaps you’ve done further research on a particular product, or even made an order after thumbing through the brochure? If so, that brochure has done exactly what it intended to; it’s combined all the right ingredients to make an impact on readers, and drive real results for that business. Even in an increasingly digital age, there is something special about the tangibility of a well-executed printed brochure. Whether sitting at home poring over vivid imagery in a beauty product catalogue, or ..read more

Following a funeral service, you may be wondering whether or not you’re supposed to send thank you cards to those who have attended, or to those who have helped, assisted, and supported you during this difficult period. Unfortunately, there’s no set in stone answer. Some families do choose to send thank you cards, while others don’t. Shifting Trends for funerals Thank you cards were once considered to be the norm. However, with the rise in digital communications – such as social media and email, for example – it has become much more acceptable to thank people for their presence through more in ..read more

Creating a memorial or memory board is an important task when planning a funeral for a loved one, but something that not all of us will have had to do before. A memory board -is usually between A4 and A1 in size and displayed at funeral services to act as a sentimental tribute to the departed. Many people opt to design their memorial board at the same time as creating funeral thank you cards or planning your order of service. If this is something that is new to you, there are a few things to keep in mind during the design process: ● Design The design usually follows the look and feel of the Or ..read more