5 Hot Digital Marketing Trends to Look Out For This Summer
Optus | SEO & Digital Marketing Blog
by Mike Sharpe
5y ago
As technologies become increasingly advanced, the digital marketing landscape is in a constant state of evolution and we move one step closer to what was once deemed “science-fiction”. If you consider the recent rise of Artificial Intelligence, you will agree that the winds of change are certainly blowing. It is therefore crucial for marketers to be aware of the latest trends in this fiercely competitive industry and assess whether they can leverage any unique opportunities. As always, we are here to help and have chosen five hot trends that could shape this summer. Visual Search This i ..read more
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Web Performance Optimisation: Are you Doing it Right?
Optus | SEO & Digital Marketing Blog
by Nikki Halliwell
5y ago
How your website performs comes down to more than how high you are ranking on SERPs. There are many technical aspects that make up how your site loads and the content that is displayed to users.  We’ve covered before that site speed is more important than ever. Here we’ll cover what else you can do to optimise your site to the highest level. Page Speed Page speed helps with SEO by developing better and faster crawling, indexation and efficiency. But it is more than that. It also helps with user experience – you don’t want you users to wait for your pages to load.  A recent study by Kissmetri ..read more
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Top 3 Social Media Campaigns
Optus | SEO & Digital Marketing Blog
by Mike Sharpe
5y ago
We all know that social media can cause problems for brands in the digital marketing sphere. You only have to recall Blackberry’s comical mistake which saw them tweet from an iPhone. Nonetheless, social media can also be a force for good and has a number of benefits for businesses such as raising brand awareness or humanizing your brand. Below are three of our favourite social media campaigns which reaped favourable rewards for their businesses.   1. #LikeAGirl This campaign by Always aimed to re-connect with its young demographic and harness the power of social media. The phrase ‘like a girl ..read more
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Mobile-First Indexing: Reasons to Go Responsive
Optus | SEO & Digital Marketing Blog
by Nikki Halliwell
5y ago
Earlier this year, Google announced the introduction of the mobile-first index. This announcement stated that Google will crawl, index and rank a page based on the mobile version of a website, instead of the desktop versions of the site. The introduction and roll-out of this meant that Google would now be more favourable to websites that are responsive and perform well across multiple devices – particularly mobile. It’s important to recognise that indexing and ranking are not the same thing. Indexing is the process of scanning and storing a web page on a search engine’s index. There are severa ..read more
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How to Improve Website Indexing
Optus | SEO & Digital Marketing Blog
by Nikki Halliwell
5y ago
Indexing is the process of adding pages into search engines. Depending on which meta tag has been used (index vs. no-index), Google will crawl and index your pages accordingly. Indexing ultimately means your pages have been saved in Google’s index. It is worth mentioning that these meta tags can sometimes be ignored, but they are recognised as a directive by Google.  As SEO’s our aim is to ensure that all of our indexable pages have been indexed by Google – and that our most important pages are being indexed. At the end of the day, without indexing your pages have no way of ranking in SERPs. H ..read more
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How to Harness Link Equity
Optus | SEO & Digital Marketing Blog
by Nikki Halliwell
5y ago
If you’ve ever heard someone talk about “link juice” then that is essentially the former, more casual term for sharing link authority. Throughout this blog, we will be using the newer more specific term “link equity”. Let’s look into this in more detail. What is Link Equity Anyway? Search engine algorithms can use this, among many other signals, to help calculate page rankings which in turn determines where pages are shown in SERPs.  Put simply, it is the notion that links can pass authority from one page to another. How much value is passed on depends on the authority of the linking page, the ..read more
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What You Should Be Doing On Your AdWords Remarketing Campaigns
Optus | SEO & Digital Marketing Blog
by Chris Simmance
5y ago
Whether you are happy with your current remarketing campaign, thinking of starting one up or questioning why it’s not going as well as you had hoped, here are a couple of optimisations & alterations that you should be actively considering. These apply to both display and text retargeting campaigns, and whatever you have chosen is best for your business, the first thing you need to consider are the different ways you can alter your ad copies and what products, services and campaigns would best benefit from this. If you want to show more ads or a different ad to someone who has already visit ..read more
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Are blogs still relevant for SEO?
Optus | SEO & Digital Marketing Blog
by Lucy Robinson
5y ago
Since the idea of blogging began back in the hazy days of the early 90s, with pioneer Justin Hall leading the way, they’ve slowly taken over the internet. Nowadays it seems every man and his dog has an area where they can express themselves, be it through sites like WordPress or Tumblr, or if they’re a particularly dedicated man/dog combo, their very own site & domain name. Blogging has become incredibly lucrative, with some plucky writers earning their entire income through the art, and large content-based companies managing to thrive through a combination of PR, paid advertising and a te ..read more
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Alexa, how is voice search technology changing the way consumers interact with brands?
Optus | SEO & Digital Marketing Blog
by Mike Sharpe
5y ago
Before I request an answer to the question above from Alexa, which is sitting right next to me and itching to chat, first allow me to provide some background information regarding voice search technology and explain why an increasing number of consumers are embracing it.  Voice search – a speech recognition technology allowing people to search through speaking, as opposed to typing terms into a text field – is a booming market and ComScore have even projected that 50% of all searches will be voice searches by 2020.  Although this technology is not completely new, the action of talking directly ..read more
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How to Properly use Cross-selling and Upselling for your Ecommerce Website
Optus | SEO & Digital Marketing Blog
by Joey Mazars
5y ago
There are only a few ways you can increase your revenue as an ecommerce business: Increase traffic, increase conversion rate or increase order value. The last one is probably one of the cheapest ways to increase sales in a very short amount of time and can be achieved with cross-selling offers. What is cross-selling and upselling, and why does it matter? Cross-selling, in an online context, is the practice of offering additional products or services to a user who have already shown some interest in a purchase. An example that we will use throughout this article is Amazon, mainly because they a ..read more
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