IRONMAN has announced Mortal Hydration as the official sports beverage and hydration partner for the IRONMAN® and IRONMAN® 70.3® North American Triathlon Series. Varieties of the Mortal Hydration Drink Mix will be available on-course, giving athletes great-tasting and effective hydration at IRONMAN and IRONMAN 70.3 events in North America in 2024. The new hydration mix is Mortal’s first beverage… Source ..read more

French footwear brand, VEJA, have announced the newest edition in their running shoe line, the Condor 3, and the latest iteration not only boasts their most technical running shoe yet, but it also features their softest bio-based midsole to date. For the everyday runner, the Condor 3 offers a running shoe which elevates the running experience whilst prioritising sustainability. Gone are the days… Source ..read more

The hosts of the 2024 Tour of Britain Women stages have today been announced, as preparations for the inaugural edition of the race progress ahead of the Grand Départ in Welshpool on Thursday 6 June. The race will see the world’s top female riders and teams go head-to-head across four tough stages of racing, in what will be the first major international stage race delivered by British Cycling… Source ..read more

British Paralympic wheelchair athlete David Weir and runners from Charity of the Year Samaritans will open the 2024 TCS London Marathon Running Show at 10:00 on Wednesday 17 April. Weir, who finished third at the Boston Marathon on Monday, will celebrate the start of his 25th consecutive London Marathon week by opening the Running Show where more than 50,000 people will register for their place… Source ..read more

More than 100 professional triathletes are slated to toe the start line at the 2024 Memorial Hermann IRONMAN® Texas triathlon, part of the VinFast IRONMAN North America Series on Saturday, April 27. Continuing the excitement of the IRONMAN Pro Series after its successful debut at the 2024 Athletic Brewing IRONMAN® 70.3® Oceanside triathlon, this will be the first full-distance IRONMAN triathlon to… Source ..read more

IRONMAN in conjunction with Ottawa Tourism announced today that Canada’s Capital city of Ottawa will become the newest location to host an IRONMAN® Canada triathlon beginning in 2025. The iconic full-distance IRONMAN event will make its debut in front of Canada’s Parliament on Sunday, Aug. 3, 2025. General registration for the 2025 IRONMAN Canada-Ottawa triathlon, part of the VinFast IRONMAN North… Source ..read more

ASICS UK in partnership with Sportsshoes.com is today sharing the opportunity for a runner to become the brand’s very first Move Your Mind (MYM) ambassador. In a quest to reward runners for both the physical and mental benefits of exercise, ASICS will recruit one runner to be supported by the brand, based purely on their uplift from running. To recruit the ambassador, ASICS has created a… Source ..read more

FORM has announced the launch of its highly anticipated second-generation augmented reality swim goggles, FORM Smart Swim 2. As the creator and dominant player in the smart swim goggles space, FORM has consistently delivered cutting-edge solutions that cater to both triathletes and swimmers of all abilities. Building on the award-winning success of the Smart Swim 1, FORM Smart Swim 2 leverages… Source ..read more

4iiii has announced a collaboration with BMC, which will see the integration of their new PRECISION 3+ PRO Powermeter across the 2024 range of BMC road bikes, specifically the Teammachine R 01 and Teammachine SLR 01 and the just recently launched new Roadmachine 01. 4iiii launched the PRECISION 3+ PRO Powermeter in February 2024, setting a new standard for power measurement in cycling. The brand’… Source ..read more

The Great Britain and Northern Ireland squad has been announced for the World Para Athletics Championships in Kobe, Japan between the 17-25 May 2024. The team has been selected to fulfil UK Athletics’ aim to provide qualification opportunities and global international competition opportunities to support medal success at the 2024 Paralympic Games only. Therefore, athletes who have obtained a… Source ..read more