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We created a rather nice little keyword tool many moons ago called Seed Keywords. The idea was simple, create a scenario or problem and ask people to provide the search phrases they would use to solve it. We figured that getting real search phrases from real people in response to a very specific problem would add some spice to the mix, and it did. It's proved to be a useful tool in people's SEO and search marketing armoury ..read more

How to build a lead generation website. Well, strap yourselves in because this is going to be fun and hopefully something of a voyage of discovery ..read more

Several major publications have already called time on Meta’s attempt to dethrone X.  ..read more

We’ve always used our blog to grapple with the problems that challenge B2B marketers. But we’re renewing our focus on strategic issues – and honing in on some of the ‘big questions’’ that keep CMOs up at night..   ..read more

Talk about a vexed question! If you’re in the process of commissioning a brand-new website, you’ll already know that the price can vary dramatically.  ..read more

If you’ve found your way here, there’s a very good chance that you’re already up to speed on the benefits of HubSpot CMS – and just want a simple explanation of its pricing structure and subscription costs.  ..read more

We all know that shopping for sales and marketing software can be a bit of a minefield. Headline prices rarely reflect the real-world cost of adopting a new platform, there are always one-off fees to pay and the overwhelming majority of monthly subscriptions bloat once you start adding the “extra” features you need to make good use of your new software ..read more

If you're considering outsourcing the management of your website, you're likely asking yourself, what does website maintenance include ..read more

The concept of SEO, which stands for Search Engine Optimisation, is, to some people, confusing. This means when it comes to figuring out how to find a good SEO expert, things can get messy. People often fear having the wool pulled over their eyes or being exploited, and we're on a mission to outlaw that ..read more