Are you looking to make the most out of your website and want some quick win strategies that will help improve your SEO? Well, in this article we’ll share with you some simple ways that you can optimise your images. Optimised images can help make your page load times faster, improve user experience and also help your website rank higher in the search engines. So, let’s take a look at the top 5 tips for optimising your images. Use high quality images Is your website full of stock images? While they are a great options for many businesses they are certainly not the best option for making sure yo ..read more

As with a lot of information on the Internet, there are too many myths on duplicate content for SEO. This blog post aims to dispel, squash, and dismiss any of these myths you may have seen before on other blog posts for duplicate content and SEO in 2021. More importantly, we’ll present to you the truths of duplicate content, so that you’ll know how to tackle duplicate content issues for your own site. Without further ado, let’s get right into it. What is duplicate content? Duplicate Duplicate Content. Spotted it? To the human eye, spotting an identical piece of content can ..read more

You’ve decided to change your company’s strategy and start by designing a stunning new website for your business to increase visitors and conversions. You might have already visited your competitors’ websites for ideas, have Googled for tips and guidance about the most effective layout, but don’t know where to start. The following five tips will help you set clear goals about how you can turn your website into a highly effective sales tool for your business. Remove Multiple Calls to Action Even though you want to stand out from the competition, multiple calls to action about every offer, produ ..read more

As anyone who has ever run their own paid search campaign will know, the click through rate of your paid search is one of the easiest ways of measuring how relevant your advertising is. Not only does a higher click through rate mean more traffic to your website, but it also indicates that your advertising is reaching the right people with the right message. In this blog article, we’ll look at some simple tips to help you improve the click through rates of your paid search adverts. Theme your ad groups One of the best starting points for those looking to improve their click through rates is to ..read more

Are you looking to get above your competitors? Want to know what it takes to get great local results? Then this Search Engine Optimisation (SEO) guide is for you. Here we will take you through the basics of local SEO and give you the knowledge and the tools to help your business succeed. 1. Google My Business Page First stop on local SEO success is the setup of a Google My Business listing. If you want to get to the first page of Google then this could be the key. The steps below show how to setup your business listing and take a step closer to the first page. So make sure you’re sitting comfo ..read more

It’s a landmark birthday for FirstFound as we’re celebrating 21 years in business on the 1st of March. We’ve come a long way over the years, so we just wanted to share the journey with our many customers and say a big thanks for helping us become one of the most respected and longest established SEO companies in the UK. Where it all started Back in 2000 our two founders, Chris and Ivan, recognised the importance of the internet and search engines in particular for helping companies attract new customers. From a small office in Manchester, equipped with a few phones, computers, and the internet ..read more

Starting on the 18th of February some big changes are coming to the way that keywords are matched in Google Ads. The change concerns broad match modified and phrase match keywords with the former being phased out between now and July. In this blog, we’ll look at what these changes mean for advertisers and what action you need to take. Before we dive into the specifics of the changes let’s first look at what the different match types are currently and how they work: Exact match – This is the currently the setting that gives you the most control over who sees your advert with ads showing for sea ..read more

We all know that we should be spending more time optimising our Google Ads campaigns to help get the maximum return from investment but for most advertisers the reality is that you just don’t have the time to dedicate to this task. Luckily for you in this article we will look at how you can use Google Ads scripts to improve performance. From broken URLs and low quality scores to poor performing keywords and wasted advertising spend, Google Ads scripts can help you streamline your PPC campaign and supercharge performance. Getting started with scripts Worried that you need to learn a programming ..read more

While you can’t deny that when it comes to search engines Google stands head and shoulders above its competitors, Bing can still bring relevant traffic and customers to your website. Not only does Bing power search results for Yahoo, but it also is the default search engine in Windows 10 and Internet Explorer, which means that plenty of people will use it on a daily basis. In this article, we’ll take a look at how using Bing Webmaster Tools can help give you the tools you need for better rankings in Bing. What is Bing Webmaster Tools? Bing Webmaster Tools is exactly what it sounds like – a sel ..read more

With the UK now officially in recession this is a scary time for business owners in all sectors. And, while no recession is exactly the same, the 2007 – 2009 downturn can provide us with some valuable insights into marketing strategies that will help your business weather the recession. In this blog, we’ll look at the impact of recession on consumer behaviour and how you can use psychology to update your marketing tactics. Understand your customers and recession psychology Customer confidence is at the heart of any form of purchase, when times are good people are more likely to spend money on ..read more