The Scepticism Surrounding Supermarket Loyalty Card Holder Prices
Walnut | The Human Understanding Agency
by Walnut Unlimited
1w ago
In the ever-evolving landscape of UK retail, supermarkets are constantly exploring strategies to entice customers and foster loyalty. We’ve seen the introduction of ‘member-only’ pricing within supermarket loyalty schemes gain real traction in the last 24 months, and supermarkets are really ramping this up further. While this tactic aims to provide exclusive benefits to loyal customers, recent data suggests that a significant portion of shoppers remains sceptical about the value these programs truly offer. We’re in the business of human understanding, and loyalty is one of the most interestin ..read more
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Exploring attitudes towards debt policies supporting people who are struggling with debt burden in Britian – March 2024
Walnut | The Human Understanding Agency
by Walnut Unlimited
1w ago
Exploring attitudes towards debt policies supporting people who are struggling with debt burden in Britain– March 2024 Walnut’s Public Affairs Team ran a poll investigating the incidence of people struggling with debt in Britain today and explored attitudes towards debt policies, feeding into Debt Justice’s campaign, ‘Together Against Debt Manifesto’, ahead of an upcoming election in 2024. Research indicated that 6.7 million people in Britain are now in financial difficulty; 13% of people have missed three or more credit or bill payments over the past six months and 16% report their debt brin ..read more
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Applying behavioural science for Lowell to foster a better customer experience
Walnut | The Human Understanding Agency
by Walnut Unlimited
3w ago
Using behavioural science and consumer insight, Lowell optimised its business strategy and improved not just the website but hundreds of communication. Covid-19 accelerated digital adoption and the demand for seamless digital experiences. It has never been more important to meet customers’ evolving needs and their increasing expectations around digital engagement. Accelerated by the pandemic, consumers are ever more turning to digital channels to access a plethora of services*. For organisations such as Lowell, this means designing, and continually refining, a streamlined, accessible dig ..read more
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It drew me in… Christmas advertising is not only about storytelling, it is about the story of us as humans
Walnut | The Human Understanding Agency
by Brand & Comms Team
3M ago
It drew me in… Christmas advertising is not only about storytelling, it is about the story of us as humans The tradition of big-budget Christmas ads has been around for a good while now, with the opportunity to enhance a brand’s equity too great to miss, I doubt they are going anywhere soon. Every year consumers and marketing professionals alike are eager to see what the brands have done this year…so how does the 2023 offering stack up? What have we seen this year? Strategically, the themes pitched are what you would expect and what we have seen in the past: joy, nostalgia, togetherness, big f ..read more
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How Fashion Brands Turn Christmas Windows into Sensory Wonderlands
Walnut | The Human Understanding Agency
by Walnut Unlimited
3M ago
How Fashion Brands Turn Christmas Windows into Sensory Wonderlands What are the first things that you think of when we say ‘Christmas’ – sparkly lights? The smell of mulled wine? The crackling sound of wrapping paper? Christmas is a real sensory wonderland! And by the looks of some dazzling window displays we’ve seen as we embark on our Christmas shopping missions, fashion brands are tapping into this sensory world too! From Harrods’ grandeur to Fenwick’s allure, these festive showcases leave a lasting impression. Surprisingly, high-street fashion retailers aren’t always known for extravagant ..read more
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DEI and recruiting respondents in Market Research at Walnut
Walnut | The Human Understanding Agency
by Walnut Unlimited
4M ago
DEI and recruiting respondents in Market Research at Walnut Hey there! At Walnut, we’re not just passionate about market research and human understanding; we’re deeply committed to Diversity, Equity, and Inclusion (DEI). We believe that our people are our greatest asset and it’s the very essence of this human understanding that truly sets us apart as an agency. We at Walnut understand that in today’s evolving insight sector, businesses should be identifying the impact of embracing neurodiversity and inclusivity, as well as DEI principles when recruiting respondents to undertake market research ..read more
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What Unlocking the Power of Attention Can Bring to Advertisers
Walnut | The Human Understanding Agency
by Cristina Balanzo
4M ago
What Unlocking the Power of Attention Can Bring to Advertisers with Dr. Cristina de Balanzo In an age where our attention is constantly divided by the whirlwind of information and stimuli surrounding us, the quest to capture and hold one’s attention has never been more challenging. At this year’s Brainy Bar, hosted by Walnut Unlimited, we delved deep into the complex world of attention, seeking answers to the questions that have long intrigued marketers, advertisers, and creatives alike. The overarching message of the event was clear: brands must do better, and to achieve this, they need a dee ..read more
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Fuelling a campaign with the IAB using Strategic Consultancy & Implicit testing
Walnut | The Human Understanding Agency
by Walnut Unlimited
4M ago
We worked with the IAB to unpick and change perceptions of digital advertising. Internet advertising is commonplace for most brands who recognise its role alongside other media mixes. However, despite it being a powerful advertising medium to reach, target and communicate, there are still negative perceptions around its real value. The IAB has recognised this challenge and approached us to come up with a unique approach which has been developed into a wider industry campaign. Our research strategy involved 4 key stages: Explore Through semiotic analysis of how digital advertising is position ..read more
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Nudging women and girls to get physically active.
Walnut | The Human Understanding Agency
by Walnut Unlimited
4M ago
Nudging women and girls to get physically active This Girl Can is the award-wining campaign from Sport England which aims to tackle the inequality in physical activity levels between men and women. The campaign celebrates and supports women and girls to get moving in whichever way they want to. Walnut has evaluated the campaign since 2021, using behavioural science to understand what motivates women and girls to get active, but also what acts as a barrier – whether that be around capability, context or confidence. Most importantly, we use our shortcuts framework to provide actionable recomme ..read more
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Increasing diversity in rugby
Walnut | The Human Understanding Agency
by Walnut Unlimited
4M ago
Increasing diversity in rugby Increasing diversity in rugby As part of the Rugby Football Union’s (RFU) commitment to increasing diversity in the sport, the RFU commissioned Walnut to research experiences and attitudes towards equality, diversity and inclusion (ED&I) amongst its staff and players in elite rugby. This sits alongside Walnut’s on-going evaluation of the RFU’s Rugby United programme, aimed at increasing participation in rugby (playing, coaching and volunteering) from those in lower socio-economic groups and people from black and South Asian groups. We carried out an online s ..read more
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