Somehow we’re already halfway through April, which means brightonSEO is just around the corner! Once again, we’ll be in our usual spot (stand 34, right hand side of the exhibition hall as you walk in), chatting about all things crawling. Come and meet the team and discuss any issues you’re experiencing, our exciting new features, things you’d like to see added to the SEO Spider and more. We’re also offering a full 2 week trial licence, and the team are more than happy to give you a primer on how best to use it. We’re also an agency, so if you’d like to chat to one of the team about our award ..read more

Auditing eCommerce websites with seemingly infinite pages can be a real challenge. Luckily, the Screaming Frog SEO Spider tool can be a powerful ally for SEO professionals seeking to dig into all the nitty-gritty details of their websites. However, if you really want to make the most of this tool, you must go beyond the basics and explore more advanced techniques. There’s already a great guide on how to crawl large sites with the spider which covers things such as memory vs database storage modes and memory allocation in great detail, so I won’t include any of these today. In this article, we ..read more

After the amazing news that the Screaming Frog PPC team were finalists at this year’s Paid Media Awards, the wait was finally over, so on Thursday the team found their suits and headed out to a glitzy evening in Marble Arch. Surrounded by the best and brightest in the industry, the team settled down to enjoy the welcome drinks and delicious three-course meal, but also nervously waited for our category to be called. We didn’t need to wait long, with the “Best Use of LinkedIn Ads” finalists being called in the first batch of awards. The calibre of shortlist was high and so after hearing the fina ..read more

This year the stars aligned for the Women in Tech SEO Fest as it took place on International Women’s Day, or March 8th 2024. This is the first time International Women’s Day has fallen on a Friday whilst the WTSFest has existed. The event took place in the Bishopsgate etc.venues. The conference is an opportunity for women to learn, network and have fun. It’s split into four overarching topics, Analyse, Advance, Innovate and Empower, and each section was split into 2-3 talks. Analyse This year’s Analyse section had three talks, brought to us by the wonderful Grace Frohlich, Stevy Liakopoulou an ..read more

Despite being a new buzzword you’ve likely seen one too many LinkedIn influencers writing about, topical authority is not a new concept in the SEO world. Being a reliable source of information in your niche has helped websites rank on Google for years. After all, it’s why many passion bloggers have managed to turn their hobbies into their full-time jobs. Nowadays, most people have wised up to topical authority (hence why the LinkedIn bros are talking about it) and are much more strategic in their approach. However, many people fail because, as you soon find out, it’s not a five-minute job. Eve ..read more

In SEO and digital marketing, seeing a pretty diagram or graph is very seductive. It’s the nerdy nature of the beast. We love data visualisation. But, showing a visualisation should never be just about making your PowerPoint presentation pretty. Luckily, Screaming Frog visualisation tools are pretty AND useful. Here are just a few ways SEOs can use them in their everyday work. This article is a guest contribution from Emina Demiri, Head of Digital Marketing at Vixen Digital. Screaming Frog Visualisation Tools – A Quick Intro If you’ve been working with Screaming Frog for a while, you likely a ..read more

We’re delighted to announce the release of the Screaming Frog Log File Analyser 6.0, codenamed ‘Cookie’. If you’re not already familiar with the Log File Analyser, it allows you to upload your server log files, verify search engine bots, and get valuable insight into search bots crawling your website. We’ve been working on a number of new features and improvements for our latest release. Here’s what’s new. 1) Updated Design & Unified Settings Last year we updated the look and feel of the SEO Spider UI, and the Log File Analyser interface has now been refreshed to match. Like the SEO Spide ..read more

I could bore you with the obvious opening line. “I used to be worried about job safety in the age of AI, but now I’m excited to work alongside our machine-learning mates.” But I won’t. Unless that counts. I’m not counting it. Instead, I’m simply going to give you my secrets for using AI to boost your copy. These are the prompts I’ve discovered and perfected in my quest for better copy. To increase visibility and engage, inform and convert readers. Use them to spot errors, improve phrasing and tailor your work to its intended audience. To review, refine and finesse your copy. Let’s get into the ..read more

When it comes to a design project – or any other creative endeavour for that matter – feedback is a crucial part of the process. Feedback is a formative process that gives a project direction, creates consensus amongst stakeholders, and ultimately makes the project the best it can be. Without feedback, projects are destined to fail. But, it has to be done right. In this article, we’re going to explore what the best practices are to achieve effective feedback and how they can be implemented in your projects to create a final design that surpasses project objectives and exceeds the expectations ..read more

Another award-winning year for the team to be proud of. It’s December already, which means the much-anticipated UK Search Awards have just come to pass. This year, the event was held at the Bloomsbury Big Top in London on November 30th and around 600 search marketers from across the country were in attendance. The Screaming Frog team look forward to this prestigious event every year. It’s an opportunity to celebrate fantastic work from the last 12 months, both by our team and the wider industry, as well as to meet (and dance) with our fellow SEOs and Digital PRs. Hosted this year by presenter ..read more