We wrote this article to provide context on the core change thesis behind Neurofied and to answer the question of why we wrote our book ‘The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change‘. Why is behavioral science (BeSci) such an underutilized but powerful tool in the toolbox of change managers and […] This post Our Core Change Thesis: Why BeSci for OCM? is published on Neurofied ..read more

This is a guest article written by Katrin Schilling, Organizational Change Management (OCM) Director at Takeda. She is an internal coach for Global Manufacturing & Supply and coaches program teams on OCM skills and mindset. Her goal is to build OCM capabilities to enable program teams to navigate and thrive in change and transformations. This […] This post Your Change Journey starts with Vision and Leadership is published on Neurofied ..read more

This is a guest article written by two partners of Neurofied: Francesco Chevallard (digital transformation & change expert) and Haris Mexas (ICF-certified coach). They previously wrote an article together on Emotional Intelligence in Leadership which we highly recommend you to read. In this new article, they explore group decision-making, especially in the context of cooperation […] This post Group Decision-Making: fostering cooperation and teamwork is published on Neurofied ..read more

This is a guest article written by our partner Sabyasachi Sengupta. Corporate reorganizations and restructures are very common in the business world due to a change in market demand, change in technology, or strategic shift. The objective of all this reorganization and restructure is to help smoothen the operations and improve efficiency. However, it needs […] This post On Reorganizations: A Behavioral Perspective is published on Neurofied ..read more

Biases and Creativity Thoughts and feelings are integral to understanding mankind, and the majority of mental processing happens outside of conscious awareness. In order to dig a little deeper, the implicit association test (IAT), among other methods and measures, can allow us insight into parts of the mind that people “are unable to express, either […] This post Creativity Bias: Crossing the River by Feeling the Stones is published on Neurofied ..read more

This article on Skunk Works is written by Peter van Gorsel and co-authored by Aisha Abdelhafez. In the corporate world today, Skunk Works refers to a small, elite group within a larger organization that focuses on innovative or secret projects. These teams often operate with a high degree of autonomy and secrecy, enabling them to […] This post Skunk Works: On Innovation in Large Organizations is published on Neurofied ..read more

This guest article on emotional intelligence in leadership is co-written by two of our trusted partners: Francesco Chevallard and Haris Mexas. It discusses decision-making strategies and relevant cognitive biases from the perspective of what they see in their roles as consultant and coach. In our work as a Digital Payments Consultant (Francesco) and as a […] This post Emotional Intelligence in Leadership: Decision-Making and Biases is published on Neurofied ..read more

This is a guest article written by Haris Mexas, an ICF-accredited coach, on the biggest neuroscience myth in coaching (and leadership). Do I have a rational and an emotional brain? In the vast landscape of coaching and leadership, an enduring myth has taken hold. It is an idea propagated with the intention of unravelling the […] This post The #1 Neuroscience Myth in Coaching is published on Neurofied ..read more

This discourse on banks and behavioral economics was written by Peter van Gorsel. Discourse on Banks and Behavioral Economics Reluctantly, the “big” banks announce minimal increases in interest rates. Their entrenched and seemingly solid position leads banks to a number of cognitive behavioral traits (biases) known in neuropsychology and behavioral economics as: complacency, status quo, […] This post Discourse on Banks and Behavioral Economics is published on Neurofied ..read more

This guest article, written by our partner Francesco Chevallard, explores behavioral insights for change management programs he found useful in his work as a corporate consultant. Change Management Programs are necessary to keep organizations up-to-date and able to compete in international markets. These programs often fail because of the difficulty of properly engaging employees. Understanding […] This post Behavioral Insights for Change Management Programs is published on Neurofied ..read more