What are the must-have web pages for (almost) every site? If you receive my newsletter, you may have seen that I recently turned down a potential client. The question of essential web pages – and vastly differing perspectives about what makes ‘good’ SEO – were at the crux of my decision. The business owner concerned ... Read more The post The 12 must-have web pages your customers need appeared first on SEO Services UK ..read more

Back in December 2022, Google added an extra ‘E’ to the E-A-T (expertise, authoritativeness, trust) acronym in its Quality Rater Guidelines. Now that the dust has settled a bit, what does the new E stand for in E-E-A-T and what does it mean for your website? Let’s find out. E is for Experience I’ve written in the ... Read more The post The new E in E-E-A-T – What does Google want to see? appeared first on SEO Services UK ..read more

Does your website feature genuinely helpful content for your audience or is it likely to leave visitors feeling dissatisfied? This is a question that Google wants us all to focus on. Last summer (August 2022), the search engine announced the launch of its Helpful Content Update – an algorithm change that finished rolling out globally ... Read more The post 15 ways to create genuinely helpful content appeared first on SEO Services UK ..read more

Is it because I’m in the SEO world or are you picking up on the debate around artificial intelligence (AI) vs. human content creation too, particularly around ChatGPT? It was a feature on The Last Leg a couple of weeks ago: will AI replace human writers? They put ChatGPT to the test by seeing if ... Read more The post AI vs. Human Content Creation: How ChatGPT is Shaping the Debate appeared first on SEO Services UK ..read more

When you run a small business or work as a freelancer, one of the challenges is how to develop an affordable and effective marketing strategy. In my experience, people often think about email marketing, social media marketing, advertising or even print marketing, but forget that SEO is a marketing tool too. Indeed, SEO can be ... Read more The post Why SEO is your most powerful marketing tool appeared first on SEO Services UK ..read more

Want better rankings and all the benefits that come with that? Greater visibility More customers Increased profit Business growth Read on and discover the five most impactful SEO techniques you need to focus on this year… SEO is an ever-evolving arena and there’s so much advice out there that it can be hard for small ... Read more The post Five SEO techniques you most need to focus on for better rankings appeared first on SEO Services UK ..read more

Do you feel like you should be paying more attention to SEO? Do you want to make your small business more visible in searches but feel you’re lacking the SEO knowledge or resources to make it happen? Today’s blog is all about helping you to feel empowered. SEO is a huge topic, and it can ... Read more The post 10 SEO actions to make your small business more visible in searches appeared first on SEO Services UK ..read more

Ethical SEO essentially means following search engine guidelines about which techniques and strategies to use to help your content be found in searches. It’s also about creating trustworthy content that is genuinely helpful to people. Isn’t all SEO ethical SEO? While all SEO should be ethical, it’s safe to say that it isn’t. Search engine ... Read more The post What is ethical SEO? appeared first on SEO Services UK ..read more

Search engine optimisation (SEO) is all about making your website as visible as possible in organic (unpaid) online searches. The higher a wide variety of your web pages appear in Google in response to searches, the more your SEO is working. Let’s qualify this further though. Great SEO is about making your website as visible ... Read more The post Why SEO and why now? appeared first on SEO Services UK ..read more

In March 2022, Google confirmed that it will be replacing the current Universal Analytics/Google Analytics 3 with Google Analytics 4 (GA4) next summer. Universal Analytics properties (i.e. websites, mobile apps or blogs, etc., that have a unique Google Analytics tracking ID) will stop processing new hits on 1st July 2023. While this sounds like a ... Read more The post Google Analytics 4 – The beginner’s guide appeared first on SEO Services UK ..read more