How to Create “Sticky” Messaging for Viewers - a Boncom case study
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Webcam Eye-Tracking Makes Agile Quantitative Package Testing Possible
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The Emotional Power of Brand Purpose
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2M ago
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Unleashing Your Retail Brand Effectively in the Virtual Consumption World: Three Insight Steps Away from Success.
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Steffen Schmidt, Philipp Reiter, Gesa Lischka, Astrid Mewes, Frank Buckler, Jonathan Mall ..read more
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How do you Value Peace of Mind?
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5M ago
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Uncovering the Why of Consumer Behavior: From Neuroscience to Implementation
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5M ago
Louise Furneaux, Chris Christodoulou and Thom Noble ..read more
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Nudging vs. Covert Persuasion: Are Your Behavioral Marketing Designs Ethical?
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The Three Rs Pushing Consumers’ Eco-Friendly Carts
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6M ago
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The Power of Popularity: A Neural Perspective on Decision Making
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6M ago
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How the new IKEA Paris City Store was Conceptualized with Brain-pleasing Marketing
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6M ago
Louise Furneaux, Chris Christodoulou and Thom Noble ..read more
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