Neuromarketing Principle Providing auditory feedback in the mobile payment process presents a dual effect on consumers' transaction experiences. It positively impacts the consumer's sense of control, but it also makes the customer aware of the pain of paying. Application Retailers can effectively use auditory feedback to enhance customer satisfaction. With the rise of more mobile payments, it becomes essential to provide insight to the customer into the invisible payment processes. However, it is important to differentiat Recently, I was at the well-known Dutch supermarket, Albert Heijn, u ..read more

Neuromarketing Principle Due to dual processing in decision-making, online shoppers often choose unsustainable options despite valuing sustainability. Deliberate reasoning favors eco-friendly choices, but automatic processes lead to less sustainable selections. Application E-commerce businesses can implement strategic nudges in their checkout process to promote environmentally friendly delivery choices and shift buyer behavior. This results in potentially reduced CO2 emissions while enhancing their ethical brand perception. Picture this: You're wrapping up an online shopping session, with ..read more

Neuromarketing Principle Sonic branding uses sound to create a memorable brand identity by using jingles, sound logos, and music. This approach taps into the auditory senses, making brands more recognizable and emotionally engaging, which strengthens brand equity and loyalty. Application To apply sonic branding, brands should develop distinctive sound elements that reflect their identity, like a catchy jingle. These sounds should be consistently used across all marketing touchpoints, reinforcing recognition and deepen consumer connections Think about Netflix’s "Ta-Dum," NBC’s iconic Chimes ..read more

Neuromarketing Principle Various external stimuli affect the customer experience in a holistic manner and significantly impact customer loyalty and brand perception. Application Investing in elements that create the ultimate in-store customer experience can significantly boost positive brand perception, patronage, and loyalty. These elements effectively tap into the customers’ psychophysiology to influence outcomes during the int Introduction Today, more and more retail companies are recognizing the need to create the ultimate customer experience in-store. Neuromarketing research has made co ..read more

Neuromarketing Principle When consumers perceive store environments as complex at a subconscious level, it reduces their product recall and enhances their cognitive load. Mediated by processing fluency and the enjoyment factor, this correlation influences perception of store attr Application Understanding how the brain reacts to different store layouts can help marketers create more effective, customer-friendly retail environments that amplify satisfaction levels and ultimately, sales. As marketers, we are constantly looking for ways to enhance the customer experience and achieve a sustaina ..read more

In this blog, we delve into the impact of audio channels on branding and marketing opportunities, exploring why organizations invest millions in audio advertising. Listen up to find out more! At newneuromarketing.com you can read more ..read more

Neuromarketing Principle Sound has been found to affect how consumers make purchase decisions. Experts particularly identified and linked nature sounds to positive consumer behavior toward the purchase of green products. Application Understand how and when to use sound in advertising at customer touchpoints, on-site or online, to boost conversion. Increase sales revenues on your green products by using nature sounds. The psychology of sound and the way it influences consumer behavior has been studied for many decades. As a marketer, you can greatly benefit from understanding how you can use ..read more

Neuromarketing Principle Cognitive Disfluency: This is the mental effort required to understand something that differs from our expectations. In music, we can speak of perceived music disfluency. Music with irregular contours requires more cognitive processing. Application The understanding of this principle is interesting for marketers, as music selection often leans more towards intuition rather than an understanding of the effects of musical characteristics. Can music make or break a brand's image? It might. In fact, over 90% of TV and radio ads contain little to no words, heavily relyin ..read more

Neuromarketing Principle A 2024 study by Lim, Kalantari, and Perera highlights how external crises, such as the COVID-19 pandemic, trigger panic buying among consumers due to fears of supply disruptions, scarcity, and uncertainty. Research illustrates how these factors drive incr Application By integrating insights from research on panic buying, retailers can develop strategies that not only drive sales but also promote responsible consumer behavior and social equity. Emphasizing transparency, leveraging data analytics, maintaining ethical pr It was the Toilet Paper Panic of 2020 where calm ..read more

Neuromarketing Principle Consumers’ response to non-profit ads is influenced by the positive or negative framing of the images and text used in each stage of the message effectiveness: perception, attitude and behavior. Choosing the right emotional appeal is mediated by the campa Application Non-profit organizations can use neuromarketing evidence to improve their ad effectiveness by choosing the emotional appeal with the highest likelihood of reaching their campaign goal. Remember the last time you donated to a preferred charity or cause. Was it because an advert caught your attention and ..read more