After working with the innovative team of Tapp Network, I’ve noticed how powerful communication is and how much it leads to the success of an organization. What makes this team stand out is how they are constantly trying to grow and improve their methods to create a better understanding for their team and customers ..read more

Digital resiliency has become the 2021 rallying cry; speaking to all aspects of an organization including its technology, infrastructure, disaster preparedness, internal communication, storage, and even adaptability. Oftentimes, nonprofits are slower to adapt than their corporate counterparts, with mission-critical funds taking priority growing outreach through marketing or web services. For far too many nonprofits, they rely on one major fundraising event to bring in the revenue they need to support their mission for the year. Last year and the pandemic left many nonprofits with outstanding ..read more

In May, I attended the virtual one-day Introduced Conference, hosted by Technical.ly as part of Philly Tech Week Presented by Comcast. The Introduced Conference was described as an opportunity to learn what some of the “most innovative orgs in the world are doing to recruit, retain and support savvy professionals.” Like many organizations, Tapp is thinking about how we grow our company and build our culture, particularly in a post-pandemic world ..read more

If the global pandemic has taught us anything, it is that so much of our nonprofit work can be done online. Over the past year, we have seen galas, 5ks, auctions, and annual fundraisers adapt to being virtual. But where does social media fit into it all?  ..read more

Inbound Marketing, a methodology which seeks to attract leads through generating valuable content and experiences, has been outpacing traditional forms of marketing, like Outbound Marketing or ‘Push’ Marketing, in recent years. Inbound Marketing solves the problem of contacts being overwhelmed and oversaturated with marketing and sales messaging and builds longer-lasting, mutually-beneficial relationships.  ..read more

Each day over 500 websites are built using WordPress. It is the most common content management system (CMS) in the world. With that popularity comes a wealth of documentation and plugins to solve almost any problem. In fact, the WordPress Plugin Directory currently features over 58,000 plugins ..read more

Organizations with strong inbound marketing initiatives spend a lot of time optimizing their website content. However, some may be neglecting their image libraries. Unoptimized images can significantly slow down your site and turn away frustrated visitors. Here are 3 areas of optimization to evaluate with your web team ..read more

SAN FRANCISCO – January 27, 2021 – The results of the 2020-2021 Nonprofit Digital Marketing Benchmark Report, conducted by TechSoup and Tapp Network, unveil the disruptive effects of the COVID-19 pandemic. The report details how nonprofits are struggling to refocus their outreach efforts to the new digital normal of website automation, social media, online advertising, and content marketing ..read more

There's been a growing focus on inbound marketing practices as opposed to outbound practices in recent years. Inbound marketing involves promotional channels and tactics that encourage prospective customers to seek out additional information about the business. This is in stark contract to outbound marketing, which centers around promotional tactics to sell a product or service directly to prospective customers ..read more

Raising awareness is easily one of the most important goals for a nonprofit. When attempting to do so, many nonprofits turn towards events. Events can be a great way for you to raise awareness of your nonprofit within your community or state ..read more