Beam Global Blog
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We help local B2B high-tech and start-up companies penetrate global markets and successfully compete with global corporations.
Beam Global Blog
4y ago
Focusing or spreading out? Each strategy holds its own advantages and the ability to characterize the target audience for the product as well as the market is extremely important in the planning stage. Before booking a flight, you have to make important decisions in the boardroom.
Photo by Saket Garuda, Unsplash
One of the challenging topics of international marketing is choosing the initial penetration territory for selling the products. This issue becomes especially challenging for B2B software companies, whose product usually comes in a digital form and sometimes even as a c ..read more
Beam Global Blog
4y ago
Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales.
We are happy to invite you to our next event – Closing the Bigger Deals – Preparing for Global Enterprise Sales – to be held on March 18, 2020 at 8:50 AM at Oracle, 18 Aharon Bart St., Entrance B, 6th floor, Petah Tikva.
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Our meetup will arm you with new tools, insights and tips that will upgrade your readiness for your global journey into Enterprise sales:
Tips for successful preparation for global ..read more
Beam Global Blog
4y ago
One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation for Enterprise sales.
Does only the size of the customer determine the nature of the sale?
Defining general sales as B2B, namely sales to other businesses and organizations, is usually too broad and not focused enough. There are a number of parameters that can be used to define the targeted customers, which help us to be more accurate with the marketing process and sales characteristics. Customer size may ..read more
Beam Global Blog
4y ago
We are happy to invite you to our next Webinar – B2B Videos – Your Missing Piece for Global Expansion – to be broadcast on December 17, 2019, at 11:30 AM Israel time.
This webinar is for B2B software, high tech and startup companies interested in adding videos to their arsenal of marketing tools ‒ and in doing it the right way.
Questions that we will address:
-What types of videos are there and what is the purpose of each of them?
-Should B2B marketing utilize animated or filmed videos?
-Is there a difference between B2B and B2C videos?
-How can videos support your international expansion ..read more
Beam Global Blog
5y ago
Global B2B Marketing
We are happy to invite you to our next event – Smart Global Expansion ‒ Experts Share Their Marketing Secrets & Solutions – to be held on May 16, 2019 at 08:45 AM at Oracle, 18 Aharon Bart St., Entrance B, 6th floor, Petah Tikva.
Penetrating global markets is a tough challenge for all companies ‒ and in particular for small to medium B2B companies and startups. You will be confronted with giant tech competitors with wider offerings, superior resources, more reference customers, and an impressive presence in multiple marketing channels.
You need to find your place in ..read more
Beam Global Blog
5y ago
Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their product or on a handful of features which they have developed.
This is natural for a software company, as this is its primary focus – developing a software solution and expanding its capabilities by adding new features.
Some companies do indeed have unique features. Sometimes a particular feature may have considerable business implications for the client, which will cause it to recognize the advantage a particular software product has and maybe ..read more
Beam Global Blog
5y ago
Marketing strategy
“Our system is flexible,” “We are very flexible,” “The system’s flexibility makes it suitable for any type of client” – do these messages sound familiar? Do you also find yourselves using them when you attempt to sell your B2B software solutions to clients, trying to emphasize your unique features?
Each vendor may mean different things when they say “flexibility”. Some refer to changing basic system properties and policies without needing additional software development, others mean adding features quickly and easily, customizing software products to all types of clients or ..read more