5 Estrategias de Marketing para Cafeterías
Kolau Blog
by Kolau
3y ago
[COVID-19] Para ayudar a mitigar el impacto del COVID-19 en las PYMEs, Kolau elimina el coste de crear una página web inteligente con comercio electrónico integrado; siendo ahora totalmente gratuita para cafeterías. Puedes beneficiarte dándole clic a este enlace por tiempo limitado.   No cabe duda de que el café es una bebida indispensable para muchas personas. Para que te des una idea, solo en Estados Unidos el 64% de las mujeres y el 62% de los hombres consume al menos una taza de café al día, según el libro Business Statistics for Contemporary Decision-Making (2019). Con ese dato, no s ..read more
Visit website
4 Digital Marketing Strategies for B2B Companies
Kolau Blog
by Kolau
3y ago
  Companies that have other companies as customers are known as Business to Business or B2B companies. They create products or services for them just like other retail companies which means they need to be promoted like any other business. If you’re part of a B2B company and are trying to find better ways to market your business, consider digital marketing techniques specifically designed for these unique companies.      Approaching B2B Marketing   B2B marketing is usually done on a smaller scale and can sometimes be more complex for companies due to the difficulty of ..read more
Visit website
4 Marketing Strategies for Writers to Gain Readers
Kolau Blog
by Kolau
3y ago
  If you’re a writer looking to enter into the publishing world, your end goal is likely to sign on with a well-known publishing house and become a bestseller. While this is a great plan it isn’t that easy. Most publishing companies are looking for writers who already have an established following that will buy your books and make them money. New writers with no fanbase are unlikely to get noticed. More so, self-publishing options like Amazon’s eBooks and Google Play Books require some kind of following to help you get noticed and make money, too.  In order to build a following befor ..read more
Visit website
Interview with Nuh Gluten – MSME Digitalization plan in Jamaica
Kolau Blog
by Kolau
3y ago
  As part of our series of interviews in the MSME Digitalization plan in Jamaica, we would like to hear more about Nuh Gluten as our featured MSME company of the week.  Nuh Gluten was born from an act of love by the owner for her husband who cannot eat gluten.  Her mission was to create delicious gluten-free cakes so people, like her husband who cannot eat flour, can still enjoy desserts and cakes. It was our pleasure to interview the company’s owner, Yaneika Walker-Tomlinson and to learn how she created her artisan bakery that develops and makes fully non-gluten products.  ..read more
Visit website
Interview with Develop Digitally Limited – MSME Digitalization plan in Jamaica
Kolau Blog
by Kolau
3y ago
  As part of our series of interviews in the MSME Digitalization plan in Jamaica, we would like to hear more about Develop Digitally Limited as our featured MSME company of the week.   Develop Digitally is focused on assisting the agricultural sector through the use of blockchain technology and providing access to loans for Jamaican farmers.  The company`s core value is to assist farmers to become more productive and solve agricultural issues. The company`s marketing strategy is fully on-line and it has a clear understanding of the added value of projecting the company thro ..read more
Visit website
Interview with Camaria School – MSME Digitalization Plan in Jamaica
Kolau Blog
by Kolau
3y ago
  As part of our series of interviews in the MSME Digitalization plan in Jamaica, we would like to showcase Camaria School of Locs, Brads and Barbering Technology as our featured MSME company of the week.  This Beauty School offers specialized courses in a number of beauty based techniques preparing students to professionalise in an ever-growing market for expert beauty services. It was our pleasure to interview Camaria Thomas and to delve into the exciting world of a beauty school and the fields of specialization that the Camaria School offers to its students. What certainly stood o ..read more
Visit website
Interview with Health and Wellness Consultant to Travelers – MSME Digitalization Plan in Jamaica
Kolau Blog
by Kolau
3y ago
  As part of our series of interviews in the MSME Digitalization Plan in Jamaica, we would like you to hear more about Health and Wellness Consultant to Travelers as our featured MSME company of the week.   Health Travel Companion offers integrated primary care service for its clients that look to restore optimal wellness and empowerment through the use of counseling and medicine from a sustainable standpoint. The service’s motto is:  Coaching happens when someone hands you their trust and you hand them back their greatness. The company offers a wide range of health servi ..read more
Visit website
How to Write a Marketing Plan in 9 Steps
Kolau Blog
by Kolau
3y ago
  Do you remember the scene in Alice in Wonderland where Alice asks the Cheshire Cat which way she ought to go? “Well, that depends on where you want to get to,” the cat responds. “Oh, it really doesn’t matter,” Alice replies. “Then, it really doesn’t matter which way you go,” the cat concludes. This passage teaches us a valuable lesson: Knowing where we want to go is important in order to get there. Therefore, knowing how to write a marketing plan allows you to draw your road map and discover what path to take to achieve your goals (to attract and retain customers). A marketing plan does ..read more
Visit website
3 Jewelry Marketing Ideas to Attract More Customers
Kolau Blog
by Kolau
3y ago
  Jewelry businesses represent a unique market. They are not aimed at catering to a need, or a comfort. Rather, selling jewelry is based more on promoting emotions using symbolism that can go back to the traditions of hundreds of years ago. That’s where a good jewelry marketing strategy can make a difference. The industry is dynamic and doesn’t stop growing. Edahn Golan’s US State of the Jewelry Market report indicates that the United States is the world’s leading jewelry consumer with total sales of fine jewelry reaching $68.8 billion. There are different types of jewelry aimed at differ ..read more
Visit website
Interview with WellSpring Raw Juices – MSME Digitalization Plan in Jamaica
Kolau Blog
by Kolau
3y ago
To start our series of interviews as part of the MSME Digitalization Plan in Jamaica, we are highlighting the MSME company of the week: WellSpring Raw Juices. Not only is this company a local business selling healthy food, it is also promoting a healthy lifestyle brand to support their community’s need for more nutritious dietary options. WellSpring is a wellness company headed by founder Lloyd Graham and his son Matthew Graham who leads their Social Media Marketing and Product Optimization department. Together, they strive to offer top-quality fruits and vegetables to create 29 different raw ..read more
Visit website

Follow Kolau Blog on FeedSpot

Continue with Google
Continue with Apple
OR