Here at Justuno, we’re all about connecting on-site and off-site campaigns for a seamless brand experience. That’s exactly what HDMH (Height Doesn’t Measure Heart) and Hawke Media did recently with an innovative live event + onsite campaign. But before we can dive into the specifics, let’s take a look at the HDMH brand and who they are. Who is HDMH HDMH is an athletic apparel company founded by MLB pitcher Marcus Stroman, whose mission is to help elevate others who are told they’re not enough. Their charitable foundation strives to teach kids to rise above their circumstances and that if t ..read more

Marketing has changed a lot since the time of Mad Men. Our days are filled with more tactical “on the fly” decisions, constant tweaks, and more data than we know what to do with. Wouldn’t it be nice to go back to a more creative marketing approach and focus  less on tedious marketing management? As our marketing methods change, our tools have to adapt to allow for us to manage the influx of information and render it usable. At the end of the day, who needs another spreadsheet to dissect?  We don’t just need applications that tell us what works, when, and for whom, but ones that can ..read more

This article is brought to you in conjunction with our partners at Postscript. Why do you care? SMS compliance is a target that is constantly moving, and we’re here to bring you up to speed on the latest: compliant pop-ups. We’ve just been informed that moving forward, brands capturing SMS opt-ins via a pop-up must now have the phone number collection form as its own step with its own CTA. This means, if you want to capture both SMS and email in your pop-up, it needs to be a multi-step pop-up in order to be compliant, and the phone field must be not required to complete the opt-in flow. What ..read more

Inventory management requires constant attention and is incredibly important to your business’s success. Yet, even the most successful e-commerce stores still run into problems every year getting lower-demand products off of their shelves. Following this simple guide, you will be armed with the tools you need to sell excess inventory during those slower months. Down time for sales often occurs in the early months of the year, as well as at the end of seasons when new products come into demand. Rather than clinging onto these items in hope that someone will suddenly purchase them, it’s best t ..read more

Shopify is an excellent e-commerce platform both for retailers who are just starting out as well as established businesses looking to scale their growth.  As an established veteran in the Shopify app store, Justuno has grown alongside the e-commerce platform. Our team is well-versed in Shopify’s capabilities and has built solutions with the platform and retailers in mind. Recently, we discovered an exciting workaround for one of Shopify’s limitations regarding the checkout process. This article will show you how to embed the Justuno code directly on Shopify checkout pages.  This qu ..read more

The holidays are coming up fast and that means you’ll have some extra time to listen to podcasts while traveling. We’ve scoured the internet to find the most highly recommended and relevant podcasts to help you succeed in the e-commerce arena. Below are ten of our favorite e-commerce podcasts and episodes to help you put the finishing touches on your BFCM strategy. 1.eCommerce Fastlane eCommerce Fastlane was created as a way to foster a community between Shopify owners while keeping them informed and successful. Founder, Steve Hutt, gives advice based on personal success from his time wor ..read more

Conversion optimization is such a big topic in digital marketing today and for good reason. A well-executed conversion rate optimization strategy will increase your business’s ROI and also help identify what works and doesn’t work with your audience. If you’re a regular reader of the Justuno blog, you’re well aware of CRO strategies but its always good to get a variety of perspectives and focus. Below, I’ve provided a list of 10 conversion optimization blogs that I read on a consistent basis. There’s some great variety and I guarantee at least one of these blogs can help you optimize your bu ..read more

For e-commerce store owners, your product page deserves a lot of your attention. There are so many elements to consider, but also lots of opportunities to create a great shopping experience for your customers. In this article, we are going to look at some of the areas you can focus on to really optimize your e-commerce product pages for higher conversions, a better shopping experience, and turn your browsers into buyers. 1. Map out the elements of your product page The first step in designing an e-commerce page optimized for conversions is to incorporate the elements that are commonly use ..read more

Are you looking to get a creative edge on your paid initiatives? Justuno is thrilled to partner with PPC Chat as its Primary Sponsor, Tuesdays, and Thursdays at 12 PM ET. Profitable conversion rate optimization begins with the right traffic, and we’re excited to empower the paid media industry as they connect to discuss ad platform changes, new privacy considerations, workflow hacks, targeting strategies, and other critical insights. As a resource for advertisers of all levels, this is a great way to meet other PPC marketers and learn from their experiences. We’re excited to sponsor such a ..read more

One of our major success stories, Pura Vida, was featured on the Shopify Plus’ blog in a post that highlighted some of the best e-commerce tools around.  Specifically, 39 apps they recommend for achieving multi-million-dollar results. We decided to focus our summary on the apps specifically used by Pura Vida to manage everything from real-time notifications to their referral program. Email Marketing Email Aptitude: First on Pura Vida’s technology stack is Email Aptitude. They do full-service email strategy, management, and testing to help their clients out with the most effective ove ..read more