Any e-commerce business knows that success isn't determined by attracting visitors to your online store; it's about turning those visitors into paying customers. This is where Conversion Rate Optimization (CRO) comes in. According to data collected by Google Trends, “conversion rate optimization” was searched for more this fall than ever before. And it’s no surprise – understanding the magic of CRO can be crucial to any business's bottom line.  ..read more

If someone asked you whether you’ve ever interacted with machine learning, what would you say? Would you even know what it is? Unless you work in the world of technology or use it to streamline your business, you might not fully understand what machine learning is or how it works. Chances are that you encounter machine learning (ML) on a daily basis, even if you’re not aware of it. From asking Alexa to play a certain song to engaging in your social media feed to getting new show suggestions from your favorite streaming service, machine learning is driving ease of use across every industry. It ..read more

Bazaarvoice acquires Granify, a leader in AI-driven e-commerce contextualization, enabling brands and retailers to increase online conversion and sales Adding Granify’s solution further enhances Bazaarvoice’s full-funnel e-commerce suite to enable brands and retailers to drive discovery, increase conversion, and basket size. AUSTIN, Texas, December 5th, 2023 – Bazaarvoice, Inc., the leading platform for full-funnel authentic user-generated content (UGC) and social commerce, today announced the acquisition of Granify, the leading e-commerce contextualization solution. The acqu ..read more

When it comes to choices, digital consumers have a lot of them. Right now, there are over 2.64 billion online shoppers in the world (Source: Oberlo). That’s one out of every three people. However, only a small fraction will end up purchasing something from your store. In order to optimize your conversion funnel and get more of your website visitors to buy, credibility is key. This requires finding ways to let them know your brand can be trusted.  ..read more

E-commerce has one of the most tangible relationships between the user experience (UX) and a brand’s success, with a seamless journey leading to higher conversion rates and a healthier bottom line. Leading online retailers such as Apple, Amazon, Sephora, and HSN all provide their customers with an experience that makes it easier to purchase from their websites. And what drives great UX? Great user research ..read more

Turning a browser into a buyer is a beautiful thing. It means that you not only attracted the right shopper to your site, at the right time, but presented your products in a way that made them want to buy from you. And that’s no small task ..read more

A busy e-commerce store is great—if shoppers are buying. But a lot of online traffic doesn’t necessarily equate to a lot of conversions. If you experience a high cart abandonment rate, you're not alone. Cart abandonment is a common and often difficult hurdle many online retailers face that can result in missed revenue and conversion opportunities ..read more

Picture this: you ask people whether they'd rather have $100 today or wait a year for $200, and the answer is almost always a resounding "today." Similarly, converting a customer right now, during their present visit, holds far greater allure than converting them three visits down the line ..read more

Have you ever had a conversation about something, only to be creeped out by your phone to send you personalized ads about it shortly after? You’re not alone. The line between delivering tailored experiences and invading a person’s privacy is becoming increasingly blurry. While personalization has become an essential part of our online shopping experiences—one that 71% of customers want—concerns about customer privacy and data security continue to grow ..read more

In a world that never hits the pause button, our phones have made mobile shopping an integral part of our daily routine. With the convenience of browsing and purchasing products from the palm of our hand, it's no surprise that mobile commerce has witnessed a sharp upturn in recent years. In fact, studies show that by 2024, there will be over 187 million active mobile shoppers in the United States alone. However, with this comes a not-so-pleasant companion: mobile shopping anxiety ..read more