Unific | eCommerce Marketing Blogs
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The go-to resource for taking your e-commerce business to the next level.
Unific | eCommerce Marketing Blogs
3M ago
Our partnership with HubSpot has been long and fruitful as our systems works together to help e-commerce merchants achieve their business goals through different Hubs and features.
As we know HS is a robust system made up of module like Hubs, each with different features that provide different benefits to merchants ..read more
Unific | eCommerce Marketing Blogs
4M ago
In the ever-evolving landscape of e-commerce marketing, the shift from traditional batch-and-blast emails to triggered emails is proving to be a game-changer. While the prevalence of batch-and-blast emails persists, it is increasingly common knowledge that triggered emails outperform them significantly.  ..read more
Unific | eCommerce Marketing Blogs
4M ago
In the ever-evolving landscape of marketing, and specifically in e-commerce, the focus on acquiring new users has traditionally taken precedence. A poll shared on LinkedIn revealed that 49% of marketing leaders prioritize acquisition, while 30% focus on monetization and 21% on retention. However, the dynamics of customer purchase behaviours have shifted, particularly due to the impact of the COVID-19 pandemic and subsequent economic uncertainties. This has forced industries to approach a re-evaluation of growth strategies, with preserving revenue from existing customers becoming a critical el ..read more
Unific | eCommerce Marketing Blogs
4M ago
Expectations for Purchases in a Post-Pandemic World
Amidst the aftermath of the COVID-19 pandemic and the surge of the digital revolution, the importance of personalization has soared to unprecedented levels. An astonishing three-quarters of consumers have transitioned their loyalty to new stores, products, or buying methods during the pandemic, highlighting the ever-changing nature of consumer behavior. Now, with 71 percent of consumers anticipating personalized interactions and 76 percent expressing frustration when this expectation is unmet, the pressure on companies to deliver customized ..read more
Unific | eCommerce Marketing Blogs
7M ago
In a world where digital innovation knows no bounds, the contours of business-to-business (B2B) interactions within the e-commerce realm are rapidly shifting. Once solely an arena dominated by consumer transactions, the online commerce landscape is now witnessing a profound metamorphosis. This evolution is driven by a pressing need to cater to the distinct nuances and requisites of B2B enterprises. From personalized procurement journeys to streamlined integration with sprawling supply chains, B2B e-commerce is undergoing a revolution that is reshaping the very essence of modern business dynam ..read more
Unific | eCommerce Marketing Blogs
7M ago
Imagine being a salesperson, juggling multiple priorities. You're rushing to pick up your daughter from school for her dentist appointment when a prospect calls. They need a quote, and your commission depends on sealing the deal. The catch? You only have time to enter the data into one system but your company needs it to be in both Shopify and HubSpot ..read more
Unific | eCommerce Marketing Blogs
1y ago
E-commerce merchants are hyped up and busy getting ready all throughout fall for one of the biggest events of the year: Black Friday and Cyber Monday.  ..read more
Unific | eCommerce Marketing Blogs
1y ago
Abandoned carts are a huge problem for online retailers. In fact, it is estimated that around $4 trillion worth of merchandise will be abandoned in shopping carts this year alone.
Even with those numbers we have decided to run a couple case studies and this are some of our findings:
Over 50% of carts for returning customers were recovered without a discount which meant more ROI on each order.
Recoveries were seen up to fifth email, especially when it mentioned the coupon only had 24 hours left.
From 0% recovery to over 14% in 2 months meant well over $10.000 that would have otherwise been lo ..read more
Unific | eCommerce Marketing Blogs
1y ago
E-commerce merchants face a lot of challenges that are like those any other merchant face, but some can be as unique as their value proposition and must be addressed in unique ways as well.
Automating your sales process is one of them, even though it might seem like a usual problem, e-commerce merchants must deal with some of the following obstacles regarding customers:
Attracting qualified customers is harder within an enlarged social media universe
Social ad prices rising all over the world
Customer saturated with information and ads
Competing with many other brands that could have more re ..read more
Unific | eCommerce Marketing Blogs
1y ago
As e-commerce continues to ripple the globe, we see it becoming more and more its own science, with unique needs in every aspect. An online store is so much more than just ‘an online store’ nowadays and it deserves to be treated as such. It is above all, a business, and one that has unique goals that can only be achieved with the right tools ..read more