Phonexa Launches New Features That Increase Consumer Conversions Through SMS
MarTech Series
by PRNewswire
8m ago
Performance marketing software company Phonexa has launched a new product feature in its email and SMS solution, E-Delivery, giving businesses texting capabilities. Phonexa clients can now use Phonexa’s toll-free and local phone numbers to initiate marketing and remarketing bulk SMS campaigns with customers to increase conversions. The feature also provides businesses with a streamlined method of communicating with multiple customers simultaneously in the Phonexa suite and to nurture inbound callers and leads while using lists and triggers from Phonexa products like Call Logic ..read more
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Attentive Appoints Antonio Silveira as Chief Technology Officer
MarTech Series
by Business Wire
8m ago
Former Nextdoor CTO to Lead Attentive’s Engineering to Build the Most Advanced AI-Powered Marketing Technology in the Market Attentive, the AI-powered SMS and email marketing platform, announced that Antonio Silveira has joined the company as Chief Technology Officer. “Antonio joins us at a critical time in Attentive’s journey as the company accelerates the pace of AI innovations to help brands deliver bespoke customer experiences that drive revenue and loyalty” Silveira will lead Attentive’s engineering team to execute the company’s technical vision and lead the development of techno ..read more
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MessageGears Enhances Real-Time Analytics For Enterprise Brands
MarTech Series
by Business Wire
1h ago
Comprehensive insights into customer behavior and campaign performance accessed directly from data warehouse for increased security, accuracy and responsiveness MessageGears, the leading data activation and engagement platform for enterprise brands, announced enhancement of its analytics suite to provide comprehensive insights into customer behavior and campaign performance directly from an enterprise’s data warehouse. Direct access to the data warehouse gives marketing teams no-code access to analyze their customer behavior and performance of marketing campaigns – without reliance on BI or ..read more
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MarTech Interview with Michael Hilts, SVP Products @ Stirista
MarTech Series
by Paroma Sen
3h ago
Tweet Michael Hilts, SVP Products at Stirista shares a few observations on what’s driving change in the CTV ad market: _________ Hi Mike, welcome to our martech interview series. Tell us about your time as a product leader in the B2B martech market. It’s hard to believe that I have now been working in the MarTech and AdTech space for the better part of 25 years. For the last 12, I have concentrated on B2B marketing, specifically identity, account-based marketing and orchestration, demand generation and data services solutions. I started working with Stirista three years ago and came on-board ..read more
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How Martech Will Drive the Next Generation of Digital Customer Engagement
MarTech Series
by MTS Staff Writer
4h ago
Imagine a world in which every encounter with a consumer feels unique and catered to their specific needs and tastes. A lot of companies put efforts into creating value for customers but for real growth, the key should be to expand the value where Martech plays a very important role. This is the digital consumer engagement of the future, driven by the dynamic field of marketing technology (Martech); it is not science fiction. Empirical research indicates that customized interactions can elevate consumer satisfaction by as much as 80% underscoring the vast possibilities of Martech in molding t ..read more
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LoginRadius Launches Identity Orchestration to Help Enterprises Boost Customer Experience
MarTech Series
by MTS Staff Writer
5h ago
LoginRadius, a leading Customer Identity and Access Management (CIAM) vendor, launches Identity Orchestration in its high-performance CIAM platform LoginRadius, a leading Customer Identity and Access Management (CIAM) vendor, announces the launch of identity orchestration offering granular flexibility in designing and deploying identity flows. As digital interactions become increasingly complex, enterprises face the daunting challenge of providing frictionless authentication and identity experiences while ensuring robust security. Customer preferences also change over time, and enterprises ma ..read more
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Creator Commerce Platform LTK Launches New Video First Shopping App Experience
MarTech Series
by Business Wire
5h ago
LTK is unveiling an all-new video experience, with Full-Screen Continuous Video and Daily Drops, opening up earning opportunities for creators and creating a more engaging experience for shoppers. Videos on LTK are the most engaging content with shoppers purchasing 2x more from video and clicking out to retailers 64% more; videos increase creator earnings by up to 46%. LTK, the platform that powers Creator Commerce, is launching a brand new LTK app video experience for shoppers. LTK is transforming its app to be video-first, ensuring that creators can confidently and reliably reach their co ..read more
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Harvard Business Review Analytic Services Study Reveals Organizations Are Failing To Nurture Creativity
MarTech Series
by Business Wire
5h ago
New survey shows nine in 10 respondents agree that creativity is a key attribute for employees to possess, yet many are falling short of fostering a culture that encourages it. Canva, the world’s only all-in-one visual communication platform, unveiled insights from a study of more than 500 business professionals on the challenges of fostering creativity within the workplace. “Ultimately, innovation and creativity is what will differentiate the leaders from the laggards; it’s what drives growth in a challenging landscape.” Harvard Business Review Analytic Services conducted a global study i ..read more
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Marketing Leader Impressive Attracts Clients By Abandoning Traditional Agency Model
MarTech Series
by MTS Staff Writer
22h ago
With technological disruption and cost-of-living pressures roiling the marketing industry, Impressive is winning clients with its user-friendly, one-stop-shop offer Like many marketing agencies, Impressive long ago realised the status quo wasn’t working well for anybody and decided to pivot and offer its clients a new deal. More on that below, but the approach seems to be yielding encouraging results with Impressive recently signing prestige retailer Space Furniture, high-profile mug maker KeepCup and a major super fund. Marketing Technology News: MarTech Interview with Regina Yuan, Head of B ..read more
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LootMogul: Enhancing Sports Value with AI, Influencer Marketing and AI Fan Generated Games
MarTech Series
by PRNewswire
23h ago
LootMogul, a pioneering AI-powered sports marketing and technology platform, is excited to announce a strategic enhancement of its core offerings, concentrating on AI, sports technology, snackable content via short-format games, and influencer marketing. This strategic refinement follows extensive discussions with over hundreds of B2B customers and aligns with the evolving needs of Chief Marketing Officers (CMOs) seeking better ROI on their marketing spends. Revolutionizing Sports Marketing with AI LootMogul’s refined direction leverages cutting-edge AI to deliver unparalleled precision in ta ..read more
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