FirstHive, the leading provider of customer data platform (CDP) solutions, has announced the closing of its latest funding round led by Saama with participation from Benhamou Global Ventures (BGV), Amit Singhal, and Twin Ventures. Notably, existing investors Mela Ventures and angel investor, Amit Midha, also participated in the recently closed round of funding. This round marks a new chapter for FirstHive as it expands in the U.S. and aims to revolutionize customer engagement for enterprises worldwide. FirstHive was founded in 2019 by Aditya Bhamidipaty with ..read more

Marketing cloud platforms are marketing automation solutions that provide businesses with a suite of tools to manage and optimize their marketing efforts. These platforms typically include a range of features, such as email marketing, social media management, customer data management, analytics, and personalization capabilities. One of the main advantages of marketing cloud platforms is that they allow businesses to automate many of their marketing tasks. Thereby helping reduce the time and effort required to manage campaigns across multiple channels. This not only improves efficiency but als ..read more

Marketing is at the core of most businesses, regardless of the sector you work in or the size of your organisation. The division is responsible for enhancing the brand image, communicating the proper company ethos, and advancing core company values. Client ties and business alliances are fostered by marketing. It makes information available, and it distinguishes businesses. Companies depend on their marketing staff and require them. As malevolent behaviour and a single cyberattack can quickly undo all this work, it is worthwhile to invest some time preventing it. Data privacy concerns among c ..read more

Curios integrates $ROCKI token into its marketplace, offering Rocki artists token rewards for content streams starting May 1st, 2024, heralding a milestone in digital content ownership and distribution. With plans for its utility token, Curios aims to revolutionize content monetization globally, inviting creators and users to shape the future of digital content. Curios, a leading platform in the digital content and creator space, is excited to announce the successful integration of the Rocki token ($ROCKI) into its marketplace. As of May 1st, 2024, Rocki artists will have the opportunity ..read more

New API Mesh and platform enhancements enable businesses to create differentiated experiences faster and at lower cost WordPress VIP (WPVIP), the leading provider of enterprise WordPress and part of Automattic’s suite of innovative brands, today announced its new VIP API Mesh, Powered by TakeShape.  In an increasingly crowded market, businesses are challenged to create differentiated experiences. The API Mesh helps organizations build customer experiences faster, reduce costs and increase performance. Forrester Research identifies composability as a main  trend for Digital Expe ..read more

AdCellerant, the leader in marketing technology and services, announces the launch of its new PowerPoint Proposal Tool, revolutionizing the way businesses create, customize, and submit proposals. Marketing Technology News: OneTrust Powers Privacy-First, Personalized Experiences with Adobe Real-Time Customer Data Platform “When we set out to create our proposal tool, we looked closely at the feedback we received from the user.” With a focus on efficiency, user-friendliness, and effortless customization, the newly revamped Proposal Tool offers a seamless experience for users, empowering ..read more

New insights show how advertisers and agencies are succeeding and spending in an era of advertising targeting, social media and AI A new research report conducted by Material and NewtonX reveals data and insights into the future of advertising, spotlighting trends in targeting, technology, social media and the impact of AI on marketing. The report, The Digital Lead: 2024 Advertising Insights & Tech Trends, provides insights into where brands will be spending in 2024, based on a national survey of agency and advertising professionals. AI: the future of advert ..read more

Proven SaaS Executive to Lead Next Phase of Growth for Provider of Tools for the Creator Economy Genesis Digital, LLC, a leading provider of Software-as-a-Service (SaaS) tools for the creator economy, including Kartra and WebinarJam, announced the appointment of Darren Hakeman as its Chief Executive Officer, effective April 2, 2024, to drive the company in its next phase of growth. Hakeman previously served as President of the company since March 2022 and replaces Sarah Jenkins, one of the company founders, who remains on the Board of Managers. Prior to ..read more

Dataiku Answers brings secure, tailored, and scalable conversational AI to the enterprise Dataiku, the platform for Everyday AI, today announced Dataiku Answers, a new way for data teams to build Generative AI-powered chat using retrieval-augmented generation (RAG) at enterprise scale. With Dataiku Answers, teams can select their large language model (LLM) of choice, feed it their organization’s proprietary data through RAG techniques, and build tailored AI chatbots for all departments across their organization. Many companies have blocked access to public LLMs like ChatGPT due to securi ..read more

Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV exposure measurement and optimization. The new solution enables advertisers to achieve wider, unduplicated reach among their target audience across all channels at a local and national level. “It’s increasingly difficult to reach saturation in many markets, especially in a condensed time frame. And, even when you do, ad exposure is unbalanced,” says Sara Fagen, Tunnl’s Co-founder & CEO. “Buying 1000 points does not mean you will reach 100 ..read more