When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and risk aversion or recycling someone else’s opinion screams unoriginality. Engaging thought leadership […] The post Avoiding thought leadership tryptophan: 3 strategies for storytelling success appeared first on Agility PR Solutions ..read more

Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are experiencing content decay, there are steps you can take […] The post Is content decay impacting your website’s traffic? Here are 4 ways to avoid it. appeared first on Agility PR Solutions ..read more

The growing complexity in the workplace is starting to take its toll on both employees and managers—a torrid list of employee issues over the last year or so has had managers frequently pivoting to new approaches in search of harmony. The result is that this constant pace of change and a variety of new demands […] The post Workplace woes: Both employees and managers are burned out and checked out, says new research—here’s what they need to thrive appeared first on Agility PR Solutions ..read more

In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses. Here in 2024, the dynamics of social media content creation have shifted, with an increased focus towards understanding target audience […] The post Unlocking the power of engagement: How to craft compelling social media content appeared first on Agility PR Solutions ..read more

What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season. And a new report for Q1 of this year finds that stress levels among global […] The post New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do appeared first on Agility PR Solutions ..read more

AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly. No wonder, AI is estimated to potentially contribute approx $15.7 […] The post 5 strategic ways AI is changing the PR game appeared first on Agility PR Solutions ..read more

Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve the Romans? Well, they were undisputed on the battlefield […] The post 4 ways to leverage user research for sustainable marketing success appeared first on Agility PR Solutions ..read more

Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty, the perception of your brand—certainly on social media and other digital arbiters of influence […] The post As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance appeared first on Agility PR Solutions ..read more

It’s no secret that today’s digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences.  The key issue at stake for PR professionals is ensuring their messages are not only delivered but also seen, read, and acted upon.  The combination of SMS and social media […] The post 10 best practices for combining SMS with social media in PR campaigns appeared first on Agility PR Solutions ..read more

The 2020 American presidential election was a wake-up call for the kinds of things that can go wrong with modern voting. Ballot tampering or other misbehavior doesn’t seem too unrealistic, and whether it happens or not, it now (I guess) creates the possibility for a losing candidate to declare that the results are invalid. And […] The post High concern revealed worldwide over misinformation and its potential impact on elections appeared first on Agility PR Solutions ..read more