In recent years, the internet has become more of a necessity than a luxury. It governs almost all aspects of our lives, including our disabilities. In this regard, web accessibility has a huge role to play in enabling the disabled to use the internet. The increased demand for web accessibility indicates that businesses want to provide equal opportunities and access to all their customers, including the disabled ones. It can also help the disabled become more active socially. You need to incorporate web accessibility in your e-store not just as goodwill, but also because it makes perfect busine ..read more

Transactional emails are messages that are used to facilitate or complete a transaction so they usually have high open rates.  In fact, Campaign Monitor found that transactional emails have 8x more opens and clicks compared to other promotional emails, and they can generate 6x more revenue. Another study found that 98% of consumers browse through their transactional emails on a daily basis.  For starters, transactional emails get more opens because they pertain to order confirmation, invoices, and other relevant transactions. In comparison, not everyone opens promotional emails on Gm ..read more

First off, let us begin by saying congratulations to the entire class of 2020 (all levels – high school, undergraduate, and graduate programs). These are uncertain times for all of us, but even more so for graduates preparing to begin the next chapter of their lives. Whether you are transitioning to college or entering the job market, it is important to understand that the current situation is only temporary. It may appear that the world is falling apart and the bad news just keeps on coming and coming. But, the reality is never as bad as it may seem. Sure, recent graduates have been put into ..read more

On Tuesday 19 May, Trellis along with some of our trusted partners, hosted our first live web event err webinar err virtual conference err online summit. We did a glorified Zoom call with about 250 people, ok? You get the idea.  In our Sisyphean effort to generate as much content as humanly possible during our respective quarantines, and to pat ourselves on the back for pulling off a very successful first pass at organizing live events, we have devised a brief but hopefully clever thought experiment for those looking to possibly launch their own talk series, webinar series, podcast, CYO b ..read more

In part one of our three-part introduction into digital marketing optimization we covered conversions, and how to identify/track conversions that work best for your objectives. In this part two, we’re going to review what metrics you should look at to determine top website traffic sources. Identifying your top traffic sources is important because it allows you to spend advertising dollars more effectively by working to increase successful traffic, and improve, or move budget away from, poor traffic sources. But there’s a bit more than meets the eye when it comes to evaluating traffic sources ..read more

Digital marketing has dramatically evolved with all the tools and techniques that have been developed and implemented across the majority of industries. Although some of these techniques and tools work, some may not work out in line with your digital marketing strategy. Therefore, you need to figure out the best SEO practices that will make your business grow and succeed.  The most effective method of doing so is using tried and tested SEO techniques to boost the business’ digital marketing strategy. To help you easily identify those proven practices, here is a list of the 5 SEO best tech ..read more

Google has been overhauling Google Search Console for years now. They recently migrated all accounts to their new interface in the past year so you no longer have the old view and see the new updated UI and features. They recently launched a new tool that finally clears up the annoying URL prefix issue. Historically Google wanted you to claim all your domain prefixes and choose a preferred domain to make it clear which domain you wanted to rank most in SERPs. It wasn’t exactly clear what the best path forward was. Typically we had been recommending to focus on https:// since that was the simpl ..read more

Welcome back to the next edition of the Trellis video series featuring CEO Isaiah Bollinger and Jayme Aronson of Fly by the MOON Media. Today’s blog features another inside look at how COVID-19 has disrupted business across the world and best practices to get through the pandemic. Businesses of all shapes and sizes have been adversely affected by the virus and have been forced to re-evaluate and re-structure their operations – a major hurdle for most. Over the past month or so, we have been focused on helping our clients re-strategize and find alternative sources of revenue in order to me ..read more

Shopify is a great platform for quickly building an eCommerce site and selling product. Its also a great tool for scaling eCommerce. However, its not always easy to scale Shopify and there are many hurdles that come with that. Here are some of the things we have seen that are necessary to figure out to scale Shopify. Scaling Ad Spend Profitably: It’s very difficult to grow an eCommerce business without ad spend. There are always some edge cases but typically you have to invest in ads as part of your strategy. Making this profitable at a small scale is usually not that hard. However at scale th ..read more

Very few, if any, people saw this COVID-19 pandemic coming. However, some companies were better suited to handle the extremities of the situation than others. Preparedness goes a long way in times like these, so it is critical to have operational plans in place for if (and when) things go awry. The Trellis videos series continues today with another clip from Trellis CEO Isaiah Bollinger’s podcast discussion with Jayme Aronson of Fly by the MOON Media. They discussed how the onset of COVID-19 has disrupted small business operations all over the world and how to come back stronger ..read more