What's in a name? A new campaign explores labels, liberation and legacy
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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2h ago
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity ..read more
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Meta’s ad billings propel 27% revenue surge
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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7h ago
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter ..read more
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What Swifties can teach CMOs about the internet
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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7h ago
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol ..read more
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McCann Worldgroup China MD exits
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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7h ago
Shu Wu has left the network to join the client side ..read more
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Video marketing’s AI-powered transformation
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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14h ago
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth ..read more
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Times of India launches 'My City, My Art' challenge for World Art Day
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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20h ago
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression ..read more
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Scope3: A third of web domains feature ‘problematic’ ad placements
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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20h ago
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup ..read more
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Guardian makes it easy for readers to reject all ad cookies with single click
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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20h ago
Guardian ad chief has penned open letter to clients and agencies explaining rationale ..read more
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Cheuk Chiang assumes CEO role at Bastion's ANZ operations
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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1d ago
Chiang moves from his position as APAC CEO of Dentsu Creative ..read more
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APAC is a market of inspiration: OMD's George Manas
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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1d ago
In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more ..read more
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